Brand profile

Lacoste

French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.

ParisOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price

24 brands like Lacoste like Fred Perry, lyle and scott, Polo Ralph Lauren →

A man wearing a fashionable lacoste suit with flower embroidery on it and blue sandalsLacoste — White Top Tier Track PantsLacoste — White Game Train Pro Leather Sneakers

What to know about Lacoste

One polo carries the house

The L.12.12 petit piqué polo with the embroidered crocodile has been the core product since the 1930s, and tops remain what the brand is bought for.

Tennis origin, not fashion origin

Founded in 1933 by tennis champion René Lacoste with knitwear manufacturer André Gillier, so the tennis apparel and tracksuits are the source line, not a spin-off.

Mid-price reach, runway ambitions

Sold at mid-tier prices across sneakers, bags and licensed fragrance and eyewear, but shows collections at Paris Fashion Week under creative director Pelagia Kolotouros.

The pieces that define Lacoste

Shop Lacoste →
Lacoste — Petit Piqué Polo

Petit Piqué Polo

The classic-fit piqué polo with the embroidered crocodile is the garment Lacoste invented and still builds every collection around.

9 live now · from $74

Explore piqué polos →
Lacoste — Roland-Garros Collection

Roland-Garros Collection

Lacoste's long-running French Open kit ties the label back to René Lacoste's tennis roots.

1 live now · from $51

Explore Roland-Garros →
Lacoste — Leather Court Sneakers

Leather Court Sneakers

Court-bred leather styles like the Linecourt, Aura and Baseshot Pro are Lacoste's footwear signature.

4 live now · from $53

Explore leather sneakers →
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How Lacoste fits

Overall fit

runs small

Lacoste is widely reported to cut slim by American standards, with the numeric French sizing running roughly one size smaller than the equivalent US letter size, so most people find a size up gives the intended relaxed classic look.

Tip: Most shoppers size up one from their usual US size, and note Lacoste's numeric sizing (3≈S, 4≈M, 5≈L, 6≈XL, 7≈XXL).

size up oneslim European cutnumeric sizing confusiontight in the shoulderspiqué shrinks a little in length

High confidence · based on 25 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly smallregular to slightly trim, less boxy than typical US streetwear fleeceSize up if you plan to layer or prefer a roomy hoodie.
Shirts & overshirtsruns smallthe L.12.12 polo and woven shirts both read slim and European, with narrow armholesTake the next size up (e.g. a US medium usually maps to a Lacoste 5) unless you specifically want the tennis-slim look.
Trousers & pantsslightly smallregular to slim chinos and tapered track pantsConsider one size up in the waist if you're between sizes or prefer a looser seat and thigh.
Jacketsruns smallslim, athletic track jackets and trim outerwear through the chest and sleeveSize up one for comfortable layering over a sweatshirt.
T-shirts & graphic teesruns smallslim to regular, tapered through the torso with a fairly close sleeveSize up one, or two if you want a genuinely relaxed drape.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Lacoste fit questions

Does Lacoste run big or small?

Lacoste runs small. Most shoppers size up one from their usual US size, and note Lacoste's numeric sizing (3≈S, 4≈M, 5≈L, 6≈XL, 7≈XXL). Lacoste is widely reported to cut slim by American standards, with the numeric French sizing running roughly one size smaller than the equivalent US letter size, so most people find a size up gives the intended relaxed classic look.

How does Lacoste fit?

Lacoste is widely reported to cut slim by American standards, with the numeric French sizing running roughly one size smaller than the equivalent US letter size, so most people find a size up gives the intended relaxed classic look. Overall shape: trim European cut, narrow through chest, shoulders and sleeve.

How do Lacoste hoodies & sweatshirts fit?

Lacoste hoodies & sweatshirts fits slightly small. Size up if you plan to layer or prefer a roomy hoodie. Shape: regular to slightly trim, less boxy than typical US streetwear fleece.

How do Lacoste shirts & overshirts fit?

Lacoste shirts & overshirts runs small. Take the next size up (e.g. a US medium usually maps to a Lacoste 5) unless you specifically want the tennis-slim look. Shape: the L.12.12 polo and woven shirts both read slim and European, with narrow armholes.

How do Lacoste trousers & pants fit?

Lacoste trousers & pants fits slightly small. Consider one size up in the waist if you're between sizes or prefer a looser seat and thigh. Shape: regular to slim chinos and tapered track pants.

Brand facts

Lacoste is a French sportswear label founded in 1933 by tennis champion René Lacoste and knitwear manufacturer André Gillier, headquartered in Paris. Its core product remains the L.12.12 petit piqué polo with the embroidered crocodile, alongside tennis apparel, tracksuits, sneakers, bags and licensed fragrances and eyewear. The company shows collections at Paris Fashion Week and sits under Swiss group Maus Frères/MF Brands, which took full ownership in 2012. Pelagia Kolotouros leads creative direction, and Éric Vallat became CEO in September 2025.

Founded
1933
Origin
Paris, France
Made in
France, Peru, Morocco, El Salvador, China, Vietnam, Thailand, Romania
Price
$$
Typical prices
Shirts $99–$161 · Knitwear $120–$186 · Bags $152–$219
Focus
Unisex
Facts checked
September 2026
Styles
Athleisure / Sportswear, Urban prep / Ivy, Streetwear

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