Brand profile

Fred Perry

British heritage label founded in 1952, known for laurel-wreath tennis polos and long-running ties to UK mod and casual subcultures.

LondonOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price

23 brands like Fred Perry like Baracuta, Ben Sherman, Merc →

A man wearing a Fred Perry outfit featuring a turtle neck, navy blue jacket and white pantsFred Perry — Men's Chunky Tipped Sleeve Alpaca Cardigan in French Navy, Size X-LargeFred Perry — Men's Meyba Cut And Sew Polo Shirt in Black, Size Small

What to know about Fred Perry

Two polos carry the brand

The piqué tennis polo came out of Fred Perry's Wimbledon career, and the plain M12 and twin-tipped M3600 with the laurel wreath remain the core products.

Subcultures define how it reads

Mod, skinhead and football casual scenes adopted the polos, Harrington jackets and track tops, so the clothes signal British street history more than tennis.

Sportswear label with real scale

Japanese group Hit Union has owned it since 1995; it runs more than 200 stores and reported roughly £154m in revenue in 2024, priced in the mid market.

The pieces that define Fred Perry

Shop Fred Perry →
Fred Perry — 'The Fred Perry Shirt' Polo

'The Fred Perry Shirt' Polo

The laurel-wreathed piqué tennis polo — the M12/M3600 twin-tipped shirt — is the garment the entire brand was built on and still defines it.

5 live now · from $75

Explore the polo →

Track Jacket

Fred Perry's tipped track tops carry the brand's sportswear roots into its mod and casual subcultural identity.

Explore track tops →
Fred Perry
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Fred Perry
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How Fred Perry fits

Overall fit

runs small

Most shoppers report Fred Perry cuts noticeably slim and slightly short by modern standards, with the majority going up one size from their usual, particularly in the M12/M3600 polos and Harrington jackets.

Tip: Size up one from your usual for a comfortable fit, or stay true to size only if you want the classic close mod cut.

runs smallsize upslim mod fittight in the shouldersshort body

High confidence · based on 25 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly smalltrim and athletic rather than boxy, especially the track topsSize up for layering over a polo or shirt.
Shirts & overshirtsslightly smallslim to regular, tapered through the waistSize up if you are between sizes or want to wear it untucked and relaxed.
Jacketsruns smallslim Harrington cut with narrow shoulders and a close chestSize up one, or two if you plan to layer knitwear underneath.
T-shirts & graphic teesruns smallslim, close through chest and sleeves — the piqué polos are the tightest pieces in the rangeGo up a size in the M12/M3600 polos and tees unless you want a genuinely tight subculture fit.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man wearing a preppy vest from Baracuta and brown slacks88% match

Baracuta

$$$Harrington jacketsManchester, United Kingdom

The original G9 Harrington, mod outerwear specialist

What changes: Outerwear only, higher price, no polos or knitwear

A man wearing a tight fitted navy blue zip up by Merc82% match

Merc

$$Budget modLondon, United Kingdom

Carnaby Street mod staples at lower prices

What changes: Less brand equity, cheaper make

Fred Perry fit questions

Does Fred Perry run big or small?

Fred Perry runs small. Size up one from your usual for a comfortable fit, or stay true to size only if you want the classic close mod cut. Most shoppers report Fred Perry cuts noticeably slim and slightly short by modern standards, with the majority going up one size from their usual, particularly in the M12/M3600 polos and Harrington jackets.

How does Fred Perry fit?

Most shoppers report Fred Perry cuts noticeably slim and slightly short by modern standards, with the majority going up one size from their usual, particularly in the M12/M3600 polos and Harrington jackets. Overall shape: slim, trim through the chest and armholes with a body-following cut.

How do Fred Perry hoodies & sweatshirts fit?

Fred Perry hoodies & sweatshirts fits slightly small. Size up for layering over a polo or shirt. Shape: trim and athletic rather than boxy, especially the track tops.

How do Fred Perry shirts & overshirts fit?

Fred Perry shirts & overshirts fits slightly small. Size up if you are between sizes or want to wear it untucked and relaxed. Shape: slim to regular, tapered through the waist.

How do Fred Perry jackets fit?

Fred Perry jackets runs small. Size up one, or two if you plan to layer knitwear underneath. Shape: slim Harrington cut with narrow shoulders and a close chest.

Brand facts

Fred Perry is a British sportswear and casualwear label started in 1952 by three-time Wimbledon champion Fred Perry with Austrian footballer Tibby Wegner, beginning with a sweatband before the piqué tennis polo. Its laurel wreath, taken from Wimbledon imagery, marks the M12 and twin-tipped M3600 polos alongside Harrington jackets, track tops and knitwear, and the brand remains tied to mod, skinhead and casual subcultures. Japanese apparel group Hit Union has owned it since 1995; it runs 200-plus stores and reported roughly £154m revenue in 2024.

Founded
1952
Origin
London, United Kingdom
Made in
United Kingdom, Japan, China, Vietnam, Portugal, Italy, Germany, El Salvador
Price
$$
Focus
Unisex
Facts checked
September 2026
Styles
Athleisure / Sportswear, Urban prep / Ivy, Punk / Grunge / Goth

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