discoWe compared 24 brands similar to Lacoste on fit, price and aesthetic — 6 cheaper and 2 more premium, led by Sid Mashburn and Polo Ralph Lauren.
If you love the classic preppy style embodied by Lacoste, you might also be interested in brands like Polo Ralph Lauren, Fred Perry, and Brooks Brothers. These brands share a commitment to quality, timeless designs, and a sport-inspired aesthetic. Whether you're looking for iconic polo shirts, tailored styles, or luxurious materials, brands like Lacoste offer a plethora of options that cater to both casual and more formal settings. Explore these options for your next wardrobe refresh!
Atlanta-founded menswear label and shop offering soft-tailored suits, shirting and chinos in a traditional American-Italian style.
Why it's similar. Sid Mashburn closely mirrors Lacoste's preppy/classic style, relaxed yet tailored silhouette, and neutral palette. Both brands emphasize quality craftsmanship with premium natural fibers.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Both brands embody a preppy and classic style that appeals to similar consumer demographics.
What changes. Ivy/prep styling and full tailoring rather than tennis sportswear
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Why it's similar. Both brands share a commitment to classic preppy aesthetics and high-quality materials.
British heritage label founded in 1952, known for laurel-wreath tennis polos and long-running ties to UK mod and casual subcultures.
Why it's similar. Both brands feature iconic polo shirts and share a relaxed, tailored silhouette.
What changes. Narrower range, British subculture coding vs French sport lifestyle
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Why it's similar. Both brands share a preppy/classic style and relaxed tailoring with a neutral palette, appealing to a casual yet stylish market segment.
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Why it's similar. GANT shares a preppy style with relaxed fits that appeals to a similar audience.
Greenville, South Carolina coastal-preppy label known for its Skipjack polo, owned by Oxford Industries since 2016.
Why it's similar. Southern Tide aligns with Lacoste in capturing a relaxed yet polished preppy style, using premium materials and catering to a similar market segment.
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
What changes. Nautical prep and heavier flag branding, less sport-performance
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
Why it's similar. Both brands focus on a preppy style with a wide range of clothing options for all genders.
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.
British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
British high-street label founded in 1972, known for FCUK-era branding and accessible dresses, tailoring and knitwear; privately owned since 2021.
British heritage outerwear label founded in 1894, best known for waxed cotton and quilted country jackets.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
British label pairing vintage Americana with Japanese-style graphics, now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting.
American menswear label owned by Lion Capital, known for rock-inspired tailoring, distressed leather and boots, with Karl Aberg as creative director.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Founder-run Baton Rouge label making Southern-lifestyle basics — duck-logo graphic tees, polos, oxfords and quarter-zips — for men, women and kids.
London label founded in 2019 making British-tailoring-influenced golf apparel — polos, knitwear, pleated trousers and outerwear built for course and clubhouse.
Richmond, Virginia menswear label founded in 2009, best known for European-milled dress and casual shirts in multiple fits, plus knitwear and tailoring.
New York label turning Ivy and club-sport codes into colorful, irreverent rugby shirts, graphic knitwear and crested blazers.
Why it's similar. New York label turning Ivy and club-sport codes into colorful, irreverent rugby shirts, graphic knitwear and crested blazers.
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
Why it's similar. Where Lacoste builds on tennis polos, Aimé Leon Dore mixes prep staples with 1990s New York streetwear and New Balance 550 and 990 collaborations at higher prices.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Sid Mashburn | 90% | Preppy / Classic | Similar |
| 2 | Polo Ralph Lauren | 89% | Preppy / Classic | Similar |
| 3 | Brooks Brothers | 87% | Preppy / Classic | Similar |
| 4 | Fred Perry | 82% | Heritage | Similar |
| 5 | Abercrombie & Fitch | 82% | Preppy / Classic | Similar |
| 6 | GANT | 81% | Preppy / Classic | Similar |
| 7 | Southern Tide | 81% | Preppy / Classic | Similar |
| 8 | Tommy Hilfiger | — | Cheaper | |
| 9 | J. Crew | 77% | Preppy / Classic | Cheaper |
| 10 | Banana Republic | — | Cheaper | |
| 11 | Reiss | — | Similar | |
| 12 | Jack Wills | — | Cheaper | |
| 13 | Sunspel | — | More premium | |
| 14 | French Connection | — | Cheaper | |
| 15 | Barbour | — | Similar | |
| 16 | AllSaints | — | Similar | |
| 17 | Superdry | — | Similar | |
| 18 | John Varvatos | — | More premium | |
| 19 | Scotch & Soda | — | Cheaper | |
| 20 | Southern Marsh | — | Similar | |
| 21 | Manors Golf | — | Similar | |
| 22 | Ledbury | — | Similar | |
| 23 | Rowing Blazers | — | Similar | |
| 24 | Aimé Leon Dore | — | Similar |
Sid Mashburn is the most similar to Lacoste with a 90% match. The brand mirrors Lacoste's preppy style with a relaxed yet tailored fit and premium natural fibers.
Sid Mashburn, Brooks Brothers, and Hill House offer mid-range pricing options similar to Lacoste, providing stylish alternatives that maintain quality without luxury pricing.
Sid Mashburn excels in offering American-style menswear with a modern twist, providing a unique take compared to Lacoste's sport-inspired style. Both maintain high-quality standards in their collections.
Lacoste is best known for its iconic polo shirts featuring the signature crocodile logo. The brand stands out for its sporty elegance and timeless preppy aesthetic, making it a staple in classic wardrobe essentials.
Abercrombie & Fitch and J. Crew offer affordable options compared to Lacoste, maintaining a preppy style within a more accessible price segment. Both provide quality clothing with a classic twist.