Lacoste embodies a timeless blend of sporty elegance and casual sophistication, marked by its iconic crocodile logo and a palette that ranges from classic neutrals to vibrant colors. The brand is renowned for its high-quality pique cotton polos, tailored silhouettes, and versatile pieces that effortlessly transition from the golf course to a weekend brunch. With a focus on comfortable fit and breathable materials, Lacoste captures a laid-back lifestyle while maintaining a polished look, making it a staple for both active days and stylish evenings.

If you appreciate the refined aesthetic of Lacoste, you’ll find a similar spirit in brands like Fred Perry and Polo Ralph Lauren, which also emphasize classic sportswear and quality craftsmanship. Tommy Hilfiger and Brooks Brothers add to this lineup with their own takes on preppy and polished styles, appealing to those who value tradition and contemporary flair. Dive into our curated list to discover more brands that echo this sophisticated yet relaxed vibe, perfect for your wardrobe.

How We Rank
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Fred Perry

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Sophisticated
Origin
London, England
Made in
Asia
Founded
1952
Fred Perry is a British clothing brand that is known for its iconic polo shirts featuring the brand's signature laurel wreath logo. The brand is also known for its timeless and classic designs that have been popular for decades.

Polo Ralph Lauren

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Preppy
Classic
Origin
New York, USA
Made in
Global
Founded
1967
Polo Ralph Lauren is a luxury fashion brand that is known for its iconic polo shirts featuring the brand's signature logo of a polo player on horseback. The brand is also known for its preppy and classic American style, offering a range of clothing and accessories for men, women, and children.

Tommy Hilfiger

Size Guide
$$
Med
$$ (Med)
Casual
Preppy
Origin
New York, USA
Made in
Global
Founded
1985

Tommy Hilfiger is synonymous with classic American style, offering preppy and casual clothing for men, women, and kids. Known for its iconic logo, its designs often feature nautical and patriotic themes, blending traditional and modern styles.

Brooks Brothers

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Preppy
Origin
New York City, United States
Made in
Asia
Founded
1818
Brooks Brothers is known for its minimalist and timeless designs. Their collections feature high-quality materials and versatile pieces that can be worn for any occasion.
$$-$$$
Med-High
$$-$$$ (Med-High)
Modern
Preppy
Origin
New Haven, USA
Made in
Asia & Europe
Founded
1949

With its origins in American sportswear, GANT is now a global brand known for its classic, preppy clothing that includes button-down shirts, chinos, and knitwear. Combining European sophistication with American practicality, GANT's collections cater to men, women, and children who appreciate quality and timeless style. The brand also offers home furnishings and accessories.

J. Crew

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
New York City, USA
Made in
Asia
Founded
1983

J. Crew is an American clothing brand known for its classic, preppy aesthetic and wide range of clothing and accessories for men, women and children.

$$-$$$
Med-High
$$-$$$ (Med-High)
Sophisticated
Modern
Origin
London, England
Made in
Asia
Founded
1971
Reiss is a British fashion brand known for its high-quality and sophisticated clothing, with a focus on modern tailoring and timeless designs. The brand is popular among professionals and fashion-conscious individuals who appreciate classic and elegant styles.

Sunspel

Size Guide
$$$
High
$$$ (High)
Timeless
Contemporary
Origin
Long Eaton, UK
Made in
Portugal & England
Founded
1860
Sunspel is a British clothing brand that is known for its high-quality basics made from premium materials such as Egyptian cotton and merino wool. The brand's minimalist aesthetic and attention to detail have made it a favorite among those who value timeless, understated style.

Superdry

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Vintage-inspired
Origin
Cheltenham, United Kingdom
Made in
Asia
Founded
2003
Superdry is a British clothing brand that is known for its fusion of vintage Americana and Japanese-inspired graphics. Their signature style features bold graphics, bright colors, and high-quality fabrics.

Barbour

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Modern Classics
Origin
South Shields, United Kingdom
Made in
United Kingdom & China
Founded
1894

Barbour is a premium lifestyle brand known for its durable and stylish outerwear and accessories. Founded in 1894 in England, Barbour has a long history of providing quality products that are designed to withstand harsh weather conditions.

John Varvatos

Size Guide
$$$
High
$$$ (High)
Creative
Origin
Detroit, USA
Made in
Various
Founded
1999

John Varvatos is an American fashion brand known for its edgy, rock-inspired clothing and accessories with a focus on leather and vintage detailing.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

AllSaints

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Origin
London, UK
Made in
Europe & Asia
Founded
1994

AllSaints is a British fashion brand known for its edgy, urban aesthetic and high-quality craftsmanship. They are most known for their leather jackets, a signature product for the brand, but they've expanded to offer a wide range of well-made, stylish pieces. Discover more brands like AllSaints here.

French Connection

Size Guide
$$
Med
$$ (Med)
Modern
Chic
Origin
London, England
Made in
Asia
Founded
1972
French Connection is known for its sleek and modern designs that are both timeless and trendy. The brand is known for its attention to detail and quality, making it a go-to for fashion-forward individuals looking for elevated basics.

Banana Republic

Size Guide
$$
Med
$$ (Med)
Contemporary
Professional
Origin
San Francisco, USA
Made in
Asia
Founded
1798

Banana Republic (owned by Gap Inc.) is known for its contemporary, professional clothing for both men and women. Their collections include a mix of modern workwear, stylish casual attire, and versatile accessories, making it easy to combine for a polished and sophisticated look.

15 Brands like Lacoste

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How We Rank

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off? We’d love your take [share feedback →]

Whether you’re here for a similar vibe, price point, or quality, we hope this list of brands similar to Lacoste pointed you in the right direction. Want us to cover another brand? Send us a note!

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