discoWe compared 23 brands similar to Fred Perry on fit, price and aesthetic — skewing more affordable (8 of 23), led by Lacoste and Ben Sherman.
When looking for brands like Fred Perry, consider Lacoste, Ben Sherman, and Merc, which all share a rich heritage and a commitment to timeless style. These brands emulate the classic yet casual aesthetic that Fred Perry embodies, focusing on high-quality materials and sophisticated designs. Whether you're after preppy sportswear, tailored heritage pieces, or modern classics, these brands offer a variety of options that resonate with the same customer base that loves Fred Perry's iconic clothing.
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
Why it's similar. Lacoste shares a strong heritage and a preppy style that resonates with Fred Perry's classic soccer and tennis roots.
What changes. French, broader sport range, no subculture ties
British menswear label founded in Brighton in 1963, known for Mod-rooted button-down Oxford shirts, Harrington jackets and subculture-driven styling.
Why it's similar. Both brands showcase tailored silhouettes and a heritage aesthetic, making them very appealing for similar customer bases.
What changes. Shirt-led rather than polo-led, softer price point
Edinburgh-based tailoring label making men's and women's tweed suits, jackets and coats from British and Scottish woollens.
Why it's similar. Matches well with Fred Perry in terms of heritage style, tailored silhouettes, and premium materials similar to those used by Fred Perry.
British menswear label from London's Carnaby Street, making mod-rooted Harrington jackets, parkas, polos and target-motif tees since the late 1960s.
Why it's similar. Merc offers a heritage-inspired look with a focus on quality materials, much like Fred Perry's classic approach.
What changes. Less brand equity, cheaper make
American footwear label known for dress shoes and lightweight ØriginalGrand and ZeroGrand hybrid dress-sneakers, owned by private equity firm Apax Partners.
Why it's similar. Similar heritage style and tailored, relaxed silhouettes. Uses similar materials and is in a comparable price segment.
British outerwear brand known for the G9 Harrington jacket, made since 1937 and owned by Italy's WP Lavori in Corso.
Why it's similar. Both brands have a strong British heritage and create timeless pieces that resonate with classic styles.
What changes. Outerwear only, higher price, no polos or knitwear
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Why it's similar. GANT shares Fred Perry's dedication to classic styling and timeless appeal, especially in casual wear.
Toronto-based direct-to-consumer menswear label offering classic tailoring — suits, sport coats, dress shirts and trousers — at accessible prices.
Why it's similar. Shares heritage style, tailored fit, and neutral palette. Mid-range pricing aligns closely with Fred Perry.
American heritage shoemaker founded in 1850, now a Genesco-owned Nashville brand making dress shoes, hybrid sneakers, leather goods and menswear.
Why it's similar. Similar heritage style, neutral palette, and focus on premium materials within the mid-range segment.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
Why it's similar. Both brands are iconic in offering classic polo shirts and have a strong heritage in casual sportswear.
American heritage catalog-turned-online retailer known for durable classic casualwear, swimwear, outerwear, school uniforms and its canvas Boat Tote.
British label founded by Paul Smith in 1970, known for traditional tailoring twisted with bright colour, stripes and prints across menswear and womenswear.
Italian-run revival of a 1982 American sneaker label, known for the retro leather Medalist court shoe on a chunky gum sole.
British heritage outerwear label founded in 1894, best known for waxed cotton and quilted country jackets.
Independent Canberra footwear retailer, trading since 1930, stocking comfort and fashion shoes for women, men and children.
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
American minimalist label under PVH, known for logo-waistband underwear, denim and clean basics, with a revived Calvin Klein Collection runway line.
American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.
Italian sportswear brand from 1959, known for retro tennis and ski styling; owned by the UK's Pentland Group since 1987.
American outerwear maker founded in 1913, known for the Perfecto motorcycle jacket and US-made leather, shearling and Navy-style peacoats.
Italian sportswear label founded in 1966, known for colour-blocked tennis track tops and terrace-casual style, now owned by South Korea's F&F.
Why it's similar. Like Fred Perry, a 1960s tennis label turned UK terrace-casual staple, trading laurel polos for colour-blocked track tops and terry polos at similar mid pricing.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
Why it's similar. British since 1860 and also built on the polo shirt, but Sunspel's Riviera polos are plain and logo-free rather than Fred Perry's laurel-wreath subculture uniform.
What changes. Plain luxury cotton, no subcultural or sport styling
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Lacoste | 88% | Preppy / Classic | Similar |
| 2 | Ben Sherman | 85% | Heritage | Cheaper |
| 3 | Walker Slater | 84% | Heritage | Similar |
| 4 | Merc | 83% | Heritage | Similar |
| 5 | Cole Haan | 82% | Heritage | Similar |
| 6 | Baracuta | 80% | Heritage | Similar |
| 7 | GANT | 78% | Preppy / Classic | Similar |
| 8 | Spier & McKay | 78% | Heritage | Cheaper |
| 9 | Johnston & Murphy | 77% | Heritage | Cheaper |
| 10 | Polo Ralph Lauren | 76% | Preppy / Classic | Similar |
| 11 | Lands End | — | Cheaper | |
| 12 | Paul Smith | — | Similar | |
| 13 | AUTRY | — | Similar | |
| 14 | Barbour | — | Similar | |
| 15 | Redpath | — | Cheaper | |
| 16 | Brooks Brothers | — | Similar | |
| 17 | Tommy Hilfiger | — | Cheaper | |
| 18 | Calvin Klein | — | Cheaper | |
| 19 | Levi’s | — | Similar | |
| 20 | Ellesse Tennis | — | Cheaper | |
| 21 | Schott NYC | — | Similar | |
| 22 | Sergio Tacchini | — | Similar | |
| 23 | Sunspel | — | Similar |
Lacoste is the most similar to Fred Perry with an 88% match score. It shares a strong heritage and preppy style that resonate well with Fred Perry's classic sportswear roots.
Look at brands like Lacoste ($$-$$$), Ben Sherman ($$), and Merc ($$-$$$) for cost-effective alternatives within the same mid-range pricing.
While Lacoste and Fred Perry both excel in classic sports-inspired aesthetics, Lacoste offers a slightly more vibrant preppy style, whereas Fred Perry is known for its understated elegance.
Fred Perry is known for its iconic polo shirts, which beautifully blend sportswear with classic style. Their laurel wreath logo and British heritage set them apart.
Ben Sherman ($$) and Merc ($$-$$$) are great value options offering similar heritage styles at a more affordable price point compared to some of Fred Perry's premium items.