Brand profile

Le Tigre

American sportswear label founded in 1977, known for bold, colorful preppy polos and casualwear carrying its leaping tiger logo.

New York CityOrigin
UnisexFocus
Urban prep / IvyStyle
$$Price

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A man wearing a red Le Tigre polo shirt

What to know about Le Tigre

Born as the cheaper Lacoste

Launched in New York in 1977 with a leaping tiger in place of the crocodile, selling the same knit-polo look at a lower price.

Polos and fleece, loudly colored

The core is knit polos, T-shirts, fleece and tracksuits in bold color-blocked preppy styling — tops are what the label is actually known for.

A trademark that keeps changing hands

Kenneth Cole bought the name in 2007, Infinity Lifestyle and Hilco have run it since 2015, and a licensed footwear line arrived in 2023.

Brand facts

Le Tigre is an American sportswear label founded in New York in 1977 as a lower-priced alternative to Lacoste, substituting a leaping tiger for the crocodile. The range centers on knit polos, T-shirts, fleece, tracksuits and outerwear in bold, color-blocked preppy styling, distributed largely through mass and mid-tier retail. Kenneth Cole Productions acquired the trademark in 2007; Infinity Lifestyle Brands and Hilco Brands have controlled it since 2015. Designer Brands launched the label's first footwear line under license in August 2023.

Founded
1977
Origin
New York City, United States
Price
$$
Focus
Unisex
Facts checked
September 2026
Styles
Urban prep / Ivy, Y2K, Streetwear

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