Les Benjamins
Les Benjamins is an Istanbul luxury streetwear label founded in 2011 by Bünyamin Aydin, who started with 30 printed T-shirts and remains creative director. Collections follow a "contemporary East" idea, translating Anatolian and Silk Road motifs, calligraphic graphics and embroidery into tracksuits, hoodies, outerwear and denim. Turkish investment group Esas Holding took a stake in 2023, supporting expansion to more than a dozen Turkish stores plus locations in the UAE. Aydin has worked with Nike, Puma, Apple and Hugo Boss; wholesale doors include Harvey Nichols and Saks Fifth Avenue.
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