88% matchDaily Paper
Diaspora heritage motifs on hoodies and tracksuits
What changes: West African/Dutch reference pool, slightly lower price point
Brand profile
Les Benjamins
Istanbul-based luxury streetwear brand blending Eastern cultural motifs and embroidery with tracksuits, hoodies and outerwear, founded by Bünyamin Aydin in 2011.
IstanbulOrigin
MenswearFocus
StreetwearStyle
$$$Price
4 brands like Les Benjamins like Daily Paper, Team Wang, GCDS →
What to know about Les Benjamins
Silk Road motifs on tracksuits
The house idea is a "contemporary East": Anatolian and Silk Road patterns, calligraphic graphics and embroidery applied to hoodies, tracksuits, outerwear and denim.
One founder, since 30 T-shirts
Bunyamin Aydin started the label in Istanbul in 2011 with 30 printed tees and still runs it as creative director, with outside work for Nike, Puma, Apple and Hugo Boss.
Priced as luxury, not mall streetwear
It sits in the upper-middle tier, sold through Harvey Nichols and Saks Fifth Avenue and its own stores across Turkey and the UAE after Esas Holding invested in 2023.
If you like Les Benjamins
88% match
74% matchTeam Wang
Founder-fronted Asian luxe streetwear with regional identity
What changes: Minimalist monochrome rather than embroidery and print
71% match
70% matchPigalle
City-rooted streetwear filtered through French tailoring
What changes: Basketball codes and sportswear cuts over ornament
Brand facts
Les Benjamins is an Istanbul luxury streetwear label founded in 2011 by Bünyamin Aydin, who started with 30 printed T-shirts and remains creative director. Collections follow a "contemporary East" idea, translating Anatolian and Silk Road motifs, calligraphic graphics and embroidery into tracksuits, hoodies, outerwear and denim. Turkish investment group Esas Holding took a stake in 2023, supporting expansion to more than a dozen Turkish stores plus locations in the UAE. Aydin has worked with Nike, Puma, Apple and Hugo Boss; wholesale doors include Harvey Nichols and Saks Fifth Avenue.
- Founded
- 2011
- Origin
- Istanbul, Turkey
- Made in
- Turkey
- Price
- $$$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Streetwear, Techwear, Athleisure / Sportswear