84% matchA.P.C.
Same Parisian restraint, denim-and-leather core
What changes: Bigger, more unisex range built around raw selvedge denim
Brand profile
Loulou de Saison
Independent Parisian womenswear label making pared-back French essentials, tailoring, knitwear and leather goods since 2019.
ParisOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Loulou de Saison like A.P.C., Les Coyotes de Paris, Officine Generale →
What to know about Loulou de Saison
Womenswear, not menswear
This is a Paris womenswear house: shawl-collar and tailored jackets, wool and cashmere knits, fluid trousers, column skirts, denim, plus calfskin bags and shoes.
Priced below Paris designer tailoring
Jeans land near 290 euros, jackets around 590 euros and leather goods start at 500 euros, made in Italian and Portuguese workshops.
Independent, with one Marais store
Founded in 2019 by Chloe Harrouche and Ugo Bensoussan, it still owns itself, opened its first boutique in 2022 and uses FSC-certified and GOTS organic cotton.
If you like Loulou de Saison
84% match
75% matchLes Coyotes de Paris
Continental womenswear staples with a sharper edge
What changes: Amsterdam attitude, more trend-driven pieces
75% matchOfficine Generale
Paris soft tailoring with the same quiet fabric focus
What changes: Menswear-led and more workwear-inflected
73% matchViktoria & Woods
Merino-first pared-back womenswear wardrobe
What changes: Australian casual ease over Parisian tailoring
Brand facts
Loulou de Saison is an independent Paris womenswear house founded in 2019 by artistic director Chloe Harrouche and CEO Ugo Bensoussan. It builds pared-back French essentials: shawl-collar and tailored jackets, wool and cashmere knitwear, fluid trousers, column skirts, denim, plus calfskin bags and shoes. Production runs through Italian and Portuguese workshops, with FSC-certified and GOTS organic cotton fabrics. Jeans sit near 290 euros, jackets around 590 euros, leather goods from 500 euros. It opened its first Marais boutique in 2022 and remains independently owned, with New York retail and a minority capital raise planned.
- Founded
- 2019
- Origin
- Paris, France
- Price
- $$$
- Typical prices
- Knitwear $445–$580 · Trousers $369–$478 · Jackets $916–$1223
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury