88% matchCrooks & Castles
Same era of LA hip-hop graphic tees and fleece
What changes: Heavier luxe-logo motifs, less skate DNA
Brand profile
American streetwear label founded in 1999, blending hip-hop, skate and art in graphic tees, fleece and denim; owned by Mad Engine since 2017.
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Founded in 1999 in Santa Ana around hip-hop, skateboarding and fine art, LRG built its name on graphic tees, fleece, hats and denim rather than cut or fit.
The label dressed and worked with skaters and musicians including Kanye West, Drake, Travis Scott, De La Soul and The Roots, which is why the graphics read as 2000s rap-era shorthand.
Co-founder Jonas Bevacqua died in 2011 and apparel licensor Mad Engine bought LRG in 2017, so today's low-to-mid-priced range trades largely on the archive.
Overall fit
runs large
LRG is widely described as cutting on the generous, hip-hop-influenced side, with long, boxy tees and roomy fleece, though newer Mad Engine-era production is reported to be closer to standard US sizing than the older pieces.
Tip: Most shoppers do best sizing down one from their usual tee/hoodie size unless they want the traditional oversized streetwear drape.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | relaxed and roomy, built for layering | Take your normal size for a baggy look, or drop a size for a cleaner silhouette. |
| Shirts & overshirts | runs large | relaxed woven and flannel cuts, boxy through the torso | Size down for a tailored look; true to size works as an overshirt. |
| Jeans & denim | slightly large | mostly straight, loose or relaxed blocks with some slimmer modern options | Order your measured waist and expect a roomier seat and thigh than contemporary slim denim. |
| Jackets | runs large | relaxed, layering-friendly through the body | Consider sizing down if you plan to wear it over just a tee. |
| T-shirts & graphic tees | runs large | boxy, wide through the chest with a dropped, relaxed shoulder | Size down one if you want a modern fitted tee; stay true to size for the intended oversized look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
88% matchSame era of LA hip-hop graphic tees and fleece
What changes: Heavier luxe-logo motifs, less skate DNA
80% matchOlder-school hip-hop denim and script logos
What changes: Denim-led and 90s revival, no skate side
75% matchRap-crew merch heritage, logo tees and hoodies
What changes: Tied to one group's catalog, narrower range
72% matchSame 1999 skate-and-music graphics lineage
What changes: Scandinavian, more music/headphone-era branding
LRG Clothing runs large. Most shoppers do best sizing down one from their usual tee/hoodie size unless they want the traditional oversized streetwear drape. LRG is widely described as cutting on the generous, hip-hop-influenced side, with long, boxy tees and roomy fleece, though newer Mad Engine-era production is reported to be closer to standard US sizing than the older pieces.
LRG is widely described as cutting on the generous, hip-hop-influenced side, with long, boxy tees and roomy fleece, though newer Mad Engine-era production is reported to be closer to standard US sizing than the older pieces. Overall shape: boxy and relaxed through the chest and shoulders, in the classic 2000s streetwear mould.
LRG Clothing hoodies & sweatshirts runs large. Take your normal size for a baggy look, or drop a size for a cleaner silhouette. Shape: relaxed and roomy, built for layering.
LRG Clothing shirts & overshirts runs large. Size down for a tailored look; true to size works as an overshirt. Shape: relaxed woven and flannel cuts, boxy through the torso.
LRG Clothing jeans & denim fits slightly large. Order your measured waist and expect a roomier seat and thigh than contemporary slim denim. Shape: mostly straight, loose or relaxed blocks with some slimmer modern options.
LRG (Lifted Research Group) was started in 1999 by Jonas Bevacqua and Robert Wright, who met through a friend's garage band and built the label around hip-hop, skateboarding and fine art. It sells graphic tees, fleece, hats and denim carrying the "underground inventive, overground effective" tagline, and has worked with skaters and musicians including Kanye West, Drake, Travis Scott, De La Soul and The Roots. Bevacqua died in 2011. Licensed apparel firm Mad Engine acquired the brand in April 2017 and continues to run it, marking LRG's 25th anniversary in 2024.