Brand profile

LRG Clothing

American streetwear label founded in 1999, blending hip-hop, skate and art in graphic tees, fleece and denim; owned by Mad Engine since 2017.

Santa AnaOrigin
MenswearFocus
StreetwearStyle
$$Price

15 brands like LRG Clothing like Crooks & Castles, Karl Kani, Wu Wear →

A man volleying a soccer ball while wearing a LRG clothing outfit

What to know about LRG Clothing

Y2K skate-rap graphics, still running

Founded in 1999 in Santa Ana around hip-hop, skateboarding and fine art, LRG built its name on graphic tees, fleece, hats and denim rather than cut or fit.

Its logo era was mainstream

The label dressed and worked with skaters and musicians including Kanye West, Drake, Travis Scott, De La Soul and The Roots, which is why the graphics read as 2000s rap-era shorthand.

Now owned by a licensing firm

Co-founder Jonas Bevacqua died in 2011 and apparel licensor Mad Engine bought LRG in 2017, so today's low-to-mid-priced range trades largely on the archive.

Known forHoodies & sweatshirtsT-shirts & graphic tees

How LRG Clothing fits

Overall fit

runs large

LRG is widely described as cutting on the generous, hip-hop-influenced side, with long, boxy tees and roomy fleece, though newer Mad Engine-era production is reported to be closer to standard US sizing than the older pieces.

Tip: Most shoppers do best sizing down one from their usual tee/hoodie size unless they want the traditional oversized streetwear drape.

runs biglong bodyboxysize downclassic baggy streetwear fit

Medium confidence · based on 12 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsruns largerelaxed and roomy, built for layeringTake your normal size for a baggy look, or drop a size for a cleaner silhouette.
Shirts & overshirtsruns largerelaxed woven and flannel cuts, boxy through the torsoSize down for a tailored look; true to size works as an overshirt.
Jeans & denimslightly largemostly straight, loose or relaxed blocks with some slimmer modern optionsOrder your measured waist and expect a roomier seat and thigh than contemporary slim denim.
Jacketsruns largerelaxed, layering-friendly through the bodyConsider sizing down if you plan to wear it over just a tee.
T-shirts & graphic teesruns largeboxy, wide through the chest with a dropped, relaxed shoulderSize down one if you want a modern fitted tee; stay true to size for the intended oversized look.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A close up of a Wu Wear Wu Tang Clan t-shirt75% match

Wu Wear

$$Hip-hop merchNew York City, United States

Rap-crew merch heritage, logo tees and hoodies

What changes: Tied to one group's catalog, narrower range

LRG Clothing fit questions

Does LRG Clothing run big or small?

LRG Clothing runs large. Most shoppers do best sizing down one from their usual tee/hoodie size unless they want the traditional oversized streetwear drape. LRG is widely described as cutting on the generous, hip-hop-influenced side, with long, boxy tees and roomy fleece, though newer Mad Engine-era production is reported to be closer to standard US sizing than the older pieces.

How does LRG Clothing fit?

LRG is widely described as cutting on the generous, hip-hop-influenced side, with long, boxy tees and roomy fleece, though newer Mad Engine-era production is reported to be closer to standard US sizing than the older pieces. Overall shape: boxy and relaxed through the chest and shoulders, in the classic 2000s streetwear mould.

How do LRG Clothing hoodies & sweatshirts fit?

LRG Clothing hoodies & sweatshirts runs large. Take your normal size for a baggy look, or drop a size for a cleaner silhouette. Shape: relaxed and roomy, built for layering.

How do LRG Clothing shirts & overshirts fit?

LRG Clothing shirts & overshirts runs large. Size down for a tailored look; true to size works as an overshirt. Shape: relaxed woven and flannel cuts, boxy through the torso.

How do LRG Clothing jeans & denim fit?

LRG Clothing jeans & denim fits slightly large. Order your measured waist and expect a roomier seat and thigh than contemporary slim denim. Shape: mostly straight, loose or relaxed blocks with some slimmer modern options.

Brand facts

LRG (Lifted Research Group) was started in 1999 by Jonas Bevacqua and Robert Wright, who met through a friend's garage band and built the label around hip-hop, skateboarding and fine art. It sells graphic tees, fleece, hats and denim carrying the "underground inventive, overground effective" tagline, and has worked with skaters and musicians including Kanye West, Drake, Travis Scott, De La Soul and The Roots. Bevacqua died in 2011. Licensed apparel firm Mad Engine acquired the brand in April 2017 and continues to run it, marking LRG's 25th anniversary in 2024.

Founded
1999
Origin
Santa Ana, United States
Made in
Asia
Price
$$
Focus
Menswear
Facts checked
August 2026
Styles
Streetwear, Skatewear, Y2K

Keep exploring