80% matchTrue Religion
Same Vernon roots, louder logo-stitch denim
What changes: Flashier branding and higher price point
Brand profile
Lucky Brand
American denim label known for vintage-washed jeans, western shirting and boho-leaning tops, now owned by Authentic Brands Group and operated under Catalyst Brands.
VernonOrigin
UnisexFocus
Workwear / HeritageStyle
$$Price
4 brands like Lucky Brand like True Religion, Guess, Madewell →
What to know about Lucky Brand
Vintage washes, not raw denim
The core product is five-pocket jeans finished in worn-in vintage washes, sold at mid-tier prices rather than as raw or selvedge denim for purists.
California casual with western trim
Beyond jeans the range runs to western shirting, embroidered boho-leaning tops, graphic tees, knitwear and outerwear, all rooted in its 1990 Vernon, California origins.
A trademark inside a conglomerate
Authentic Brands Group bought the label out of Chapter 11 in 2020; the operating business now sits within Catalyst Brands, and distribution runs through its own stores, its site and Macy's.
How Lucky Brand fits
Overall fit
true to size
Most shoppers find Lucky Brand fits true to size, though the vintage washes and denim can stretch and relax slightly after wear.
Tip: Order your usual size but check the specific fit name (Athletic, Slim, 410, 121, 221) since cuts vary.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular western-inspired cut | Stick with your normal size for a standard fit. |
| Jeans & denim | true to size | ranges from slim (105/110) to relaxed/athletic (410/121) | Buy your normal waist; expect the denim to loosen about a half size after a few wears, so avoid going up. |
| Jackets | true to size | regular | Order your usual size; size up if layering over knitwear. |
| T-shirts & graphic tees | true to size | regular, slightly relaxed | Take your usual size; size down if you prefer a closer fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Lucky Brand
80% match
76% matchGuess
LA denim-lifestyle mall staple, sexier styling
What changes: More logo-driven and fashion-forward than vintage-wash casual
72% matchMadewell
Denim-led casualwear with cleaner, preppier styling
What changes: No western/boho embroidery; more minimal palette
66% matchScotch & Soda
Print-heavy casualwear with similar mall positioning
What changes: European styling, more layered prints than Americana
Lucky Brand fit questions
Does Lucky Brand run big or small?
Lucky Brand fits true to size. Order your usual size but check the specific fit name (Athletic, Slim, 410, 121, 221) since cuts vary. Most shoppers find Lucky Brand fits true to size, though the vintage washes and denim can stretch and relax slightly after wear.
How does Lucky Brand fit?
Most shoppers find Lucky Brand fits true to size, though the vintage washes and denim can stretch and relax slightly after wear. Overall shape: regular with slim to relaxed options.
How do Lucky Brand shirts & overshirts fit?
Lucky Brand shirts & overshirts fits true to size. Stick with your normal size for a standard fit. Shape: regular western-inspired cut.
How do Lucky Brand jeans & denim fit?
Lucky Brand jeans & denim fits true to size. Buy your normal waist; expect the denim to loosen about a half size after a few wears, so avoid going up. Shape: ranges from slim (105/110) to relaxed/athletic (410/121).
How do Lucky Brand jackets fit?
Lucky Brand jackets fits true to size. Order your usual size; size up if layering over knitwear. Shape: regular.
Brand facts
Lucky Brand is an American denim label founded in 1990 in Vernon, California by Gene Montesano and Barry Perlman. Its range centers on vintage-washed five-pocket jeans for men and women, plus western shirting, graphic tees, embroidery-heavy boho-leaning tops, knitwear and outerwear, sold through its own stores, luckybrand.com and department stores including Macy's. Authentic Brands Group has owned the trademarks since buying the company out of Chapter 11 bankruptcy in 2020; the operating business now sits within Catalyst Brands, formed in January 2025 by the SPARC Group–JCPenney merger.
- Founded
- 1990
- Origin
- Vernon, United States
- Made in
- China, Indonesia, Vietnam, Mexico, Peru, Chile, Sri Lanka, Haiti
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Workwear / Heritage, Y2K, Minimalist / Contemporary