84% matchCalvin Klein
Logo-driven American denim and basics, cleaner minimalism
What changes: More minimalist branding, less LA glamour
Brand profile
Guess
Los Angeles denim and lifestyle label founded in 1981, taken private in January 2026 with Authentic Brands Group holding 51% of its IP.
Los AngelesOrigin
UnisexFocus
Y2KStyle
$$Price
25 brands like Guess like Calvin Klein, Tommy Hilfiger, Diesel →
What to know about Guess
Stonewashed denim built the name
Founded in 1981 by the Marciano brothers, Guess made its name on stonewashed jeans and black-and-white advertising, and denim is still the anchor of the range.
A house of many lines
Beyond core denim there is logo knitwear, dresses, handbags, watches and fragrance, plus Marciano, Guess Kids and the streetwear-leaning Guess Jeans line.
Ownership changed in 2026
Authentic Brands Group took 51% of the Guess intellectual property private in a $1.4 billion deal, with the Marcianos and CEO Carlos Alberini keeping 49%.
How Guess fits
Overall fit
slightly small
Guess menswear is generally cut slim and slightly on the small side, so shoppers who prefer a relaxed drape often report going up a size, while the newer Guess Jeans streetwear line runs looser.
Tip: Size up one if you are between sizes or want anything other than a close, body-skimming fit.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular to slightly slim, with looser oversized cuts in the Guess Jeans line | Take your usual size; size up only if you want a streetwear-style drape. |
| Shirts & overshirts | slightly small | tapered through the waist, European-style slim cut | Size up if you have a broader chest or want room to move. |
| Trousers & pants | slightly small | slim, tapered leg | Consider one size up if you carry more through the thigh or seat. |
| Jeans & denim | true to size | slim and skinny fits dominate, with stretch denim that molds to the body | Order your measured waist and expect a snug, stretchy fit; check inseam as legs run long. |
| Jackets | runs small | short and fitted, especially denim and bomber styles | Size up if you plan to layer a hoodie or knit underneath. |
| T-shirts & graphic tees | runs small | slim, close to the body through chest and sleeves | Most people go up one size unless they specifically want a muscle-fit look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Guess
See all 25 brands like Guess →84% match
82% matchTommy Hilfiger
Same mall-tier logo Americana, preppy rather than sexy
What changes: Preppy nautical codes vs LA denim sensuality
78% matchDiesel
Provocative denim house with heavy branding and ad-led image
What changes: Italian, more avant-garde design and higher prices
74% matchJuicy Couture
LA logo glamour, same Authentic Brands stable
What changes: Narrow velour tracksuit nostalgia niche
Guess fit questions
Does Guess run big or small?
Guess fits slightly small. Size up one if you are between sizes or want anything other than a close, body-skimming fit. Guess menswear is generally cut slim and slightly on the small side, so shoppers who prefer a relaxed drape often report going up a size, while the newer Guess Jeans streetwear line runs looser.
How does Guess fit?
Guess menswear is generally cut slim and slightly on the small side, so shoppers who prefer a relaxed drape often report going up a size, while the newer Guess Jeans streetwear line runs looser. Overall shape: slim, body-conscious cut through the chest and waist.
How do Guess hoodies & sweatshirts fit?
Guess hoodies & sweatshirts fits true to size. Take your usual size; size up only if you want a streetwear-style drape. Shape: regular to slightly slim, with looser oversized cuts in the Guess Jeans line.
How do Guess shirts & overshirts fit?
Guess shirts & overshirts fits slightly small. Size up if you have a broader chest or want room to move. Shape: tapered through the waist, European-style slim cut.
How do Guess trousers & pants fit?
Guess trousers & pants fits slightly small. Consider one size up if you carry more through the thigh or seat. Shape: slim, tapered leg.
Brand facts
Guess is a Los Angeles denim and lifestyle label founded in 1981 by the Marciano brothers, known for stonewashed jeans and black-and-white advertising. The range spans denim, logo knitwear, dresses, handbags, watches and fragrance, plus Guess Jeans, a streetwear-leaning line directed by Nicolai Marciano, and Marciano and Guess Kids; the group also sells rag & bone apparel. In January 2026 Authentic Brands Group completed a $1.4 billion take-private deal for 51% of Guess intellectual property, with the Marcianos and CEO Carlos Alberini holding 49% and management owning the operating company.
- Founded
- 1981
- Origin
- Los Angeles, United States
- Made in
- China, Vietnam, India, Bangladesh
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Y2K, Streetwear, Minimalist / Contemporary