Brands Like Guess

● Updated July 2026 · Ranked by our brand similarity data
A man wearing a short-sleeve Guess button up and jeans

If you're a fan of Guess, vibrant styles and denim are likely your go-to choices. Brands like Diesel, Calvin Klein, and Tommy Hilfiger blend similar contemporary aesthetics, making them perfect alternatives. Diesel embodies edgy designs, while Calvin Klein offers minimalist sophistication. Tommy Hilfiger serves up classic American styles in a colorful palette, giving you great options to elevate your wardrobe. Whether you're looking for trendy denim or stylish casual wear, these brands provide a range of choices that align with the youthful and trendy spirit of Guess.

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A man wearing a River Island jacket and a white t-shirt
#1

River Island

90% match
Contemporary$$ · Similar priceLondon, England · est. 1948Made in Asia

River Island is a UK-based high street fashion brand known for its trendy and affordable clothing for men, women, and children. The brand offers a wide range of clothing and accessories that cater to different styles and occasions.

Why it's similar. Both brands have a contemporary style with a focus on trendy, mid-range fashion. They share a dedication to denim and offer a colorful palette.

A man wearing a trendy Urban Outfitters pink collared shirt and denim pants
#2

Urban Outfitters

88% match
Contemporary$$$ · More premiumPhiladelphia, United States · est. 1970Made in Asia

Urban Outfitters is known for its trendy and vintage-inspired clothing. They offer a wide range of clothing items, including graphic tees, denim, dresses, and accessories that cater to a young and fashion-conscious audience.

Why it's similar. Urban Outfitters has a similar style and market segment, sharing Guess's focus on denim and a colorful palette.

A man wearing a Pull & Bear sweatsuit and hoodie
#3

Pull & Bear

$$ · Similar priceNarón, Spain · est. 1991Made in Asia

Pull & Bear is a Spanish fashion brand that is known for its youthful and trendy clothing. The brand offers a wide range of casual wear, including denim, graphic tees, and outerwear, that is both affordable and stylish.

A woman wearing a black Princess Polly dress and heels
#4

Princess Polly

80% match
Contemporary$$ · Similar priceGold Coast, Australia · est. 2005Made in Asia

Princess Polly is an Australian fashion brand known for its trendy and affordable clothing, accessories, and beauty products. The brand is loved by young women for its playful and colorful designs that are perfect for any occasion.

Why it's similar. Shares a colorful palette and trendy, playful style at mid-range pricing with Guess.

A man wearing a white Diesel t-shirt and jeans
#5

Diesel

78% match
Contemporary$$$ · More premiumMolvena, Italy · est. 1892Made in Italy, Asia

Diesel is a fashion brand known for its edgy and rebellious style. They are recognized for their innovative denim designs and their use of unconventional materials in their clothing.

Why it's similar. Both brands focus on denim and contemporary styles.

A woman wearing Juicy Couture towel terry smocked dress
#6

Juicy Couture

75% match
Contemporary$$ · Similar priceLos Angeles, United States · est. 1997Made in China, Vietnam, USA

Juicy Couture is renowned for its iconic velour tracksuits that became a symbol of early 2000s fashion, often adorned with the brand's logo in rhinestones.

Why it's similar. Similar origin and pricing, with a focus on trendy, youthful styles.

A man wearing a Calvin Klein white t-shirt and jeans
#7

Calvin Klein

74% match
Minimalist$$ · Similar priceNew York City, United States · est. 1968Made in Asia

Calvin Klein is a luxury fashion brand known for its minimalist and sophisticated designs. The brand is recognized for its iconic logo and signature styles, including denim, underwear, and fragrances.

Why it's similar. Like Guess, Calvin Klein incorporates denim into its contemporary lineup.

A man wearing a white Armani Exchange hoodie and blue shorts
#12

Armani Exchange

$$$ · More premiumMilan, Italy · est. 1991Made in Asia

Armani Exchange is known for its modern and trendy clothing designs that are inspired by street-style fashion. The brand offers a range of high-quality and affordable clothing items that cater to a young and fashion-conscious audience.

A man wearing a Shein green button up and khaki pants
#13

Shein

$ · CheaperHangzhou, China · est. 2008Made in Asia

Shein is an online Chinese fashion retailer that has brought new meaning to fast-fashion. Expect to see lower-price versions of the latest fashion trends.

A man wearing G-Star RAW denim outfit with jacket and pants
#14

G-Star RAW

$$$ · More premiumAmsterdam, Netherlands · est. 1989Made in Asia

G-Star RAW is known for its innovative and cutting-edge approach to denim. The brand is recognized for its use of raw and untreated denim, as well as its focus on sustainability and ethical production practices.

A man wearing a Hugo Boss matching brown jacket and pants
#15

HUGO

$$$ · More premiumMetzingen, Germany · est. 1924Made in Asia

Hugo Boss is a German luxury fashion house that is known for its sleek and sophisticated designs. The brand is recognized for its high-quality materials, attention to detail, and modern yet timeless aesthetic.

A man wearing a fashionable lacoste suit with flower embroidery on it and blue sandals
#16

Lacoste

$$$ · More premiumTroyes, France · est. 1933Made in Asia

Lacoste is a French clothing brand known for its iconic crocodile logo and sportswear-inspired clothing. The brand is recognized for its classic polo shirts, tennis-inspired dresses, and comfortable yet stylish apparel.

A man wearing a formal Polo Ralph Lauren outfit in different tones of brown
#17

Polo Ralph Lauren

$$$ · More premiumNew York, USA · est. 1967Made in Global

Polo Ralph Lauren is a luxury fashion brand that is known for its iconic polo shirts featuring the brand's signature logo of a polo player on horseback.

A man wearing a Superdry Varsity Jacket in green and brown
#19

Superdry

$$$ · More premiumCheltenham, United Kingdom · est. 2003Made in Asia

Superdry is a British clothing brand that is known for its fusion of vintage Americana and Japanese-inspired graphics. Their signature style features bold graphics, bright colors, and high-quality fabrics.

A man walking on the street wearing a Zara outfit featuring a brown jacket and beige turtleneck
#21

Zara

$$ · Similar priceA Coruña, Spain · est. 1975Made in Europe & Asia

Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.

A man wearing a denim GAP jacket along with a striped shirt and denim
#22

Gap

$$ · Similar priceSan Francisco, United States · est. 2004Made in Asia

Gap is known for its classic and casual American style. They offer a wide range of clothing and accessories for men, women, and children that are comfortable, versatile, and easy to wear.

A man wearing a black Jack & Jones t-shirt with blue washed jeans
#27

Jack & Jones

$$ · Similar priceBrande, Denmark · est. 1989Made in Asia

Jack & Jones is a Danish clothing brand that is known for its high-quality and trendy menswear. The brand offers a wide range of clothing items, from casual t-shirts to formal suits, that are designed to fit the modern man's style.

A man wearing a Nautica outfit featuring the logo and green pants
#28

Nautica

$$ · Similar priceNew York City, United States · est. 1983Made in Asia

Nautica is known for its classic American style with a nautical influence. The brand offers a wide range of apparel and accessories for men, women, and children that are designed with quality and comfort in mind.

A man wearing a checkered H&M fleece jacket with a plaid bucket hat
#29

H&M

$$ · Similar priceStockholm, Sweden · est. 1947Made in Asia

As one of the world's leading fast-fashion retailers, H&M offers a wide variety of trendy, affordable clothing and accessories for men, women, and children.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 29 at a glance
#BrandSimilarityBest forPrice
1River Island90%ContemporarySimilar
2Urban Outfitters88%ContemporaryMore premium
3Pull & BearSimilar
4Princess Polly80%ContemporarySimilar
5Diesel78%ContemporaryMore premium
6Juicy Couture75%ContemporarySimilar
7Calvin Klein74%MinimalistSimilar
8peppermayo​Similar
9Tommy HilfigerSimilar
10White Fox​Cheaper
11Levi'sSimilar
12Armani ExchangeMore premium
13SheinCheaper
14G-Star RAWMore premium
15HUGOMore premium
16LacosteMore premium
17Polo Ralph LaurenMore premium
18Abercrombie & FitchMore premium
19SuperdryMore premium
20Ted BakerMore premium
21ZaraSimilar
22GapSimilar
23TopmanCheaper
24AllSaintsMore premium
25Banana RepublicSimilar
26Dolce&GabbanaMore premium
27Jack & JonesSimilar
28NauticaSimilar
29H&MSimilar
Common questions

Frequently Asked Questions

What brand is most similar to Guess?

River Island is the closest match to Guess with a score of 90%. Both brands focus on trendy designs with an emphasis on denim.

Cheaper alternatives to Guess

River Island, Urban Outfitters, and Pull & Bear are all mid-range brands offering contemporary styles at $$-$$$ price points, providing affordability without compromising style.

Is River Island better than Guess?

River Island offers similar quality and trendy designs but incorporates more tailored silhouettes, offering a different style fit for those seeking both casual and sophisticated pieces.

What is Guess known for?

Guess is synonymous with iconic denim and a youthful, vibrant aesthetic, known for its trendy pieces that combine bold colors with fashionable, sexy designs.

Brands like Guess but more affordable

White Fox and H&M provide trendy, youthful styles at more budget-friendly prices, ideal for fashion enthusiasts looking to maintain their look at a lower cost.