● Updated July 2026 · Ranked by our brand similarity data
If you're a fan of Guess, vibrant styles and denim are likely your go-to choices. Brands like Diesel, Calvin Klein, and Tommy Hilfiger blend similar contemporary aesthetics, making them perfect alternatives. Diesel embodies edgy designs, while Calvin Klein offers minimalist sophistication. Tommy Hilfiger serves up classic American styles in a colorful palette, giving you great options to elevate your wardrobe. Whether you're looking for trendy denim or stylish casual wear, these brands provide a range of choices that align with the youthful and trendy spirit of Guess.
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#1
River Island
90% match
Contemporary$$ · Similar priceLondon, England · est. 1948Made in Asia
River Island is a UK-based high street fashion brand known for its trendy and affordable clothing for men, women, and children. The brand offers a wide range of clothing and accessories that cater to different styles and occasions.
Why it's similar. Both brands have a contemporary style with a focus on trendy, mid-range fashion. They share a dedication to denim and offer a colorful palette.
Contemporary$$$ · More premiumPhiladelphia, United States · est. 1970Made in Asia
Urban Outfitters is known for its trendy and vintage-inspired clothing. They offer a wide range of clothing items, including graphic tees, denim, dresses, and accessories that cater to a young and fashion-conscious audience.
Why it's similar. Urban Outfitters has a similar style and market segment, sharing Guess's focus on denim and a colorful palette.
$$ · Similar priceNarón, Spain · est. 1991Made in Asia
Pull & Bear is a Spanish fashion brand that is known for its youthful and trendy clothing. The brand offers a wide range of casual wear, including denim, graphic tees, and outerwear, that is both affordable and stylish.
Contemporary$$ · Similar priceGold Coast, Australia · est. 2005Made in Asia
Princess Polly is an Australian fashion brand known for its trendy and affordable clothing, accessories, and beauty products. The brand is loved by young women for its playful and colorful designs that are perfect for any occasion.
Why it's similar. Shares a colorful palette and trendy, playful style at mid-range pricing with Guess.
Contemporary$$$ · More premiumMolvena, Italy · est. 1892Made in Italy, Asia
Diesel is a fashion brand known for its edgy and rebellious style. They are recognized for their innovative denim designs and their use of unconventional materials in their clothing.
Why it's similar. Both brands focus on denim and contemporary styles.
Contemporary$$ · Similar priceLos Angeles, United States · est. 1997Made in China, Vietnam, USA
Juicy Couture is renowned for its iconic velour tracksuits that became a symbol of early 2000s fashion, often adorned with the brand's logo in rhinestones.
Why it's similar. Similar origin and pricing, with a focus on trendy, youthful styles.
Minimalist$$ · Similar priceNew York City, United States · est. 1968Made in Asia
Calvin Klein is a luxury fashion brand known for its minimalist and sophisticated designs. The brand is recognized for its iconic logo and signature styles, including denim, underwear, and fragrances.
Why it's similar. Like Guess, Calvin Klein incorporates denim into its contemporary lineup.
$ · CheaperSydney, Australia · est. 2013Made in Australia.
White Fox is known for its trendy and affordable fashion, offering a wide range of stylish pieces that cater to a youthful and fashion-forward audience.
$$$ · More premiumMilan, Italy · est. 1991Made in Asia
Armani Exchange is known for its modern and trendy clothing designs that are inspired by street-style fashion. The brand offers a range of high-quality and affordable clothing items that cater to a young and fashion-conscious audience.
$ · CheaperHangzhou, China · est. 2008Made in Asia
Shein is an online Chinese fashion retailer that has brought new meaning to fast-fashion. Expect to see lower-price versions of the latest fashion trends.
$$$ · More premiumAmsterdam, Netherlands · est. 1989Made in Asia
G-Star RAW is known for its innovative and cutting-edge approach to denim. The brand is recognized for its use of raw and untreated denim, as well as its focus on sustainability and ethical production practices.
$$$ · More premiumMetzingen, Germany · est. 1924Made in Asia
Hugo Boss is a German luxury fashion house that is known for its sleek and sophisticated designs. The brand is recognized for its high-quality materials, attention to detail, and modern yet timeless aesthetic.
$$$ · More premiumTroyes, France · est. 1933Made in Asia
Lacoste is a French clothing brand known for its iconic crocodile logo and sportswear-inspired clothing. The brand is recognized for its classic polo shirts, tennis-inspired dresses, and comfortable yet stylish apparel.
$$$ · More premiumNew York, USA · est. 1967Made in Global
Polo Ralph Lauren is a luxury fashion brand that is known for its iconic polo shirts featuring the brand's signature logo of a polo player on horseback.
$$$ · More premiumNew York City, United States · est. 1892Made in Asia
Abercrombie & Fitch is known for its casual and preppy style clothing, with a focus on quality materials and attention to detail. The brand is also recognized for its iconic logo featuring a moose.
$$$ · More premiumCheltenham, United Kingdom · est. 2003Made in Asia
Superdry is a British clothing brand that is known for its fusion of vintage Americana and Japanese-inspired graphics. Their signature style features bold graphics, bright colors, and high-quality fabrics.
$$ · Similar priceA Coruña, Spain · est. 1975Made in Europe & Asia
Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.
$$ · Similar priceSan Francisco, United States · est. 2004Made in Asia
Gap is known for its classic and casual American style. They offer a wide range of clothing and accessories for men, women, and children that are comfortable, versatile, and easy to wear.
$$ · Similar priceBrande, Denmark · est. 1989Made in Asia
Jack & Jones is a Danish clothing brand that is known for its high-quality and trendy menswear. The brand offers a wide range of clothing items, from casual t-shirts to formal suits, that are designed to fit the modern man's style.
$$ · Similar priceNew York City, United States · est. 1983Made in Asia
Nautica is known for its classic American style with a nautical influence. The brand offers a wide range of apparel and accessories for men, women, and children that are designed with quality and comfort in mind.
$$ · Similar priceStockholm, Sweden · est. 1947Made in Asia
As one of the world's leading fast-fashion retailers, H&M offers a wide variety of trendy, affordable clothing and accessories for men, women, and children.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
River Island is the closest match to Guess with a score of 90%. Both brands focus on trendy designs with an emphasis on denim.
Cheaper alternatives to Guess
River Island, Urban Outfitters, and Pull & Bear are all mid-range brands offering contemporary styles at $$-$$$ price points, providing affordability without compromising style.
Is River Island better than Guess?
River Island offers similar quality and trendy designs but incorporates more tailored silhouettes, offering a different style fit for those seeking both casual and sophisticated pieces.
What is Guess known for?
Guess is synonymous with iconic denim and a youthful, vibrant aesthetic, known for its trendy pieces that combine bold colors with fashionable, sexy designs.
Brands like Guess but more affordable
White Fox and H&M provide trendy, youthful styles at more budget-friendly prices, ideal for fashion enthusiasts looking to maintain their look at a lower cost.