discoWe compared 25 brands similar to Guess on fit, price and aesthetic — 2 cheaper and 12 more premium, led by River Island and Urban Outfitters.
If you're a fan of Guess, vibrant styles and denim are likely your go-to choices. Brands like Diesel, Calvin Klein, and Tommy Hilfiger blend similar contemporary aesthetics, making them perfect alternatives. Diesel embodies edgy designs, while Calvin Klein offers minimalist sophistication. Tommy Hilfiger serves up classic American styles in a colorful palette, giving you great options to elevate your wardrobe. Whether you're looking for trendy denim or stylish casual wear, these brands provide a range of choices that align with the youthful and trendy spirit of Guess.
Family-owned British high street chain selling trend-led women's, men's and kids' clothing, footwear and accessories in stores and online.
Why it's similar. Both brands have a contemporary style with a focus on trendy, mid-range fashion. They share a dedication to denim and offer a colorful palette.
What changes. Cheaper, fast-turn assortment without brand heritage
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
Why it's similar. Urban Outfitters has a similar style and market segment, sharing Guess's focus on denim and a colorful palette.
Inditex-owned Spanish fast-fashion chain selling low-priced denim, graphic tees and casual streetwear-leaning basics aimed at teens and young adults.
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Italian denim house founded by Renzo Rosso in 1978, now part of OTB Group and creatively led by Glenn Martens.
Why it's similar. Both brands focus on denim and contemporary styles.
What changes. Italian, more avant-garde design and higher prices
American minimalist label under PVH, known for logo-waistband underwear, denim and clean basics, with a revived Calvin Klein Collection runway line.
Why it's similar. Like Guess, Calvin Klein incorporates denim into its contemporary lineup.
What changes. More minimalist branding, less LA glamour
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
What changes. Preppy nautical codes vs LA denim sensuality
American denim company founded in 1853, known for the 501 jean and Trucker jacket and still headquartered in San Francisco.
Giorgio Armani's youth-focused diffusion line, founded in 1991, selling denim, logo tees, outerwear and accessories at entry-level designer prices.
Singapore-headquartered Chinese ultra-fast-fashion platform selling thousands of low-priced new styles daily, now pursuing a Hong Kong listing.
Dutch denim label founded in Amsterdam in 1989, known for raw untreated denim and 3D military-influenced construction; owned by WHP Global since 2023.
What changes. Technical raw denim focus, minimal lifestyle range
HUGO is the HUGO BOSS Group's younger, casual label, mixing slim tailoring with logo jersey, denim and streetwear at accessible prices.
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
British label pairing vintage Americana with Japanese-style graphics, now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Inditex's flagship Spanish fast-fashion chain, founded in A Coruña in 1975, now chasing design credibility through high-profile designer collaborations.
Gap is the San Francisco-founded American casual basics label, known for denim, khakis, tees and logo sweatshirts for men, women and kids.
British high-street menswear label, now majority-owned by Heartland with ASOS, selling denim, tailoring and basics at accessible prices.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
What changes. Muted monochrome palette, no big logos
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
Independent Italian luxury house founded in Milan in 1985, known for Sicilian-inflected tailoring, black lace, bold prints and Alta Moda couture.
Danish high-street menswear brand under Bestseller, built on denim and everyday basics sold through roughly 1,000 stores worldwide.
American sportswear label founded in 1983, known for colorblocked sailing jackets and nautical-coded basics; trademark owned by Authentic Brands Group.
Swedish fast-fashion giant selling low-priced clothing, accessories and homeware across roughly 4,300 stores worldwide, plus its long-running designer collaboration series.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | River Island | 90% | Contemporary | Similar |
| 2 | Urban Outfitters | 88% | Contemporary | More premium |
| 3 | Pull & Bear | — | Similar | |
| 4 | Diesel | 78% | Contemporary | More premium |
| 5 | Calvin Klein | 74% | Minimalist | Similar |
| 6 | Tommy Hilfiger | — | Similar | |
| 7 | Levi’s | — | Similar | |
| 8 | Armani Exchange | — | More premium | |
| 9 | Shein | — | Cheaper | |
| 10 | G-Star RAW | — | More premium | |
| 11 | HUGO | — | More premium | |
| 12 | Lacoste | — | More premium | |
| 13 | Polo Ralph Lauren | — | More premium | |
| 14 | Abercrombie & Fitch | — | More premium | |
| 15 | Superdry | — | More premium | |
| 16 | Ted Baker | — | More premium | |
| 17 | Zara | — | Similar | |
| 18 | Gap | — | Similar | |
| 19 | Topman | — | Cheaper | |
| 20 | AllSaints | — | More premium | |
| 21 | Banana Republic | — | Similar | |
| 22 | Dolce&Gabbana | — | More premium | |
| 23 | Jack & Jones | — | Similar | |
| 24 | Nautica | — | Similar | |
| 25 | H&M | — | Similar |
River Island is the closest match to Guess with a score of 90%. Both brands focus on trendy designs with an emphasis on denim.
River Island, Urban Outfitters, and Pull & Bear are all mid-range brands offering contemporary styles at $$-$$$ price points, providing affordability without compromising style.
River Island offers similar quality and trendy designs but incorporates more tailored silhouettes, offering a different style fit for those seeking both casual and sophisticated pieces.
Guess is synonymous with iconic denim and a youthful, vibrant aesthetic, known for its trendy pieces that combine bold colors with fashionable, sexy designs.
White Fox and H&M provide trendy, youthful styles at more budget-friendly prices, ideal for fashion enthusiasts looking to maintain their look at a lower cost.