78% matchWood Wood
Same Copenhagen scene, more graphic and sportswear-led
What changes: Streetwear/sneaker culture rather than sailor-knit heritage
Brand profile
Mads Norgaard
Copenhagen fashion house founded in 1986, known for the striped #101 T-shirt, sailor knits and workwear across women's, men's and kids' lines.
CopenhagenOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Mads Norgaard like Wood Wood, Maison Labiche, Olow →
What to know about Mads Norgaard
A striped T-shirt started this
The label grew out of the #101 striped tee sold since 1967 at the family's Nørgaard paa Strøget shop, and stripes still anchor the collections.
Sailor knits and workwear, not trends
The range across men's, women's and kids' is built on striped jersey, sailor knitwear and workwear shapes, with knitwear produced in Denmark.
Third-generation Copenhagen retail roots
Founded in 1986 by a third-generation retailer, it runs its own stores in Copenhagen, Aarhus and Berlin and works with Danish artists and labels like Phanta.
If you like Mads Norgaard
78% match
76% matchMaison Labiche
Breton-stripe French cousin with embroidered wordmark tees
What changes: Narrower focus on embroidery, no knitwear depth
72% match
70% matchParages
Workwear-meets-tailoring in natural fabrics, made in France
What changes: Dressier, smaller range, no kidswear or stripe icon
Brand facts
Mads Nørgaard – Copenhagen is a Danish fashion house founded in 1986 by Mads Nørgaard, a third-generation retailer whose family has run Nørgaard paa Strøget on Amagertorv since the late 1950s. The label grew out of that shop's striped #101 T-shirt from 1967 and now covers womenswear, menswear and kidswear built around sailor knits, workwear and stripes, with knitwear made in Denmark. It runs stores in Copenhagen, Aarhus and Berlin and collaborates with Danish artists and labels including Phanta.
- Founded
- 1986
- Origin
- Copenhagen, Denmark
- Made in
- Denmark
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear