Brand profile

Maison Labiche

Paris label known for chain-stitch embroidered words on T-shirts, sweatshirts and shirts, made for men, women and children.

ParisOrigin

WomenswearFocus

Minimalist / ContemporaryStyle

$$Price

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4 brands like Maison Labiche like Maison Kitsuné, Études, Saturdays NYC →

What to know about Maison Labiche

Chain-stitch script is the signature

Every piece centres on a short word or phrase embroidered in handwriting-style chain stitch at the chest, across tees, sweats, shirts and knitwear.

You can order your own words

Personalisation is offered in the Paris boutiques and online, so the embroidered phrase can be chosen rather than picked off the rack.

Family origin, department-store distribution

The idea came from co-founder Marie Welte's father's name-embroidered 1950s school shirts; it now sells at Liberty, Harrods and Mr Porter at mid-tier prices.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleMinimalist / Contemporary Urban prep / Ivy Streetwear

If you like Maison Labiche

84% match

Maison Kitsuné

$$$Paris staplesParis, France

Same Parisian logo-staples charm, fox patch instead of script

What changes: Higher price, broader tailoring and full lifestyle/music arm

Shop Maison Kitsuné 24 brands like Maison Kitsuné →

70% match

Études

$$$Art-led basicsParis, France

Parisian casualwear with an art-world rather than script identity

What changes: Workwear silhouettes and gallery/publishing focus, pricier

Shop Études

67% match

Saturdays NYC

$$Weekend basicsNew York City, United States

Minimal café-culture basics with the same easy weekend register

What changes: Surf-derived and logo-light, no embroidery signature

Shop Saturdays NYC 15 brands like Saturdays NYC →

64% match

Tombolo

$$Vacation shirtsNew York City, United States

Playful wordless-to-witty graphics on soft unisex staples

What changes: Built on printed cabana shirts, not embroidered jersey

Shop Tombolo 22 brands like Tombolo →

Brand facts

Maison Labiche is a Parisian label built on chain-stitch embroidery, applied in a handwriting-style script to cotton T-shirts, sweatshirts, shirts, knitwear and childrenswear. Co-founder Marie Welte took the idea from her father's name-embroidered 1950s boarding-school shirts, and the name from her mother's nickname. Short words and phrases sit at the chest, with personalisation offered in store and online. The brand runs Paris boutiques and sells through several hundred wholesale accounts including Liberty, Harrods and Mr Porter, plus capsule projects with partners such as Grey Goose.

Founded: 2011
Origin: Paris, France
Made in: France
Price: $$
Focus: Womenswear
Facts checked: August 2026
Styles: Minimalist / Contemporary, Urban prep / Ivy, Streetwear

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