Maha Amsterdam

Maha Amsterdam is a women's streetwear retailer and in-house label founded in 2015 by Saskia van Hofwegen and Dian Iskandar in response to the lack of female representation in Amsterdam's sneaker and streetwear market. Its store and webshop curate Nike, adidas Originals, Carhartt WIP, Needles and Norse Projects alongside the Maha own-brand line of soft, relaxed staples cut for women — hoodies, tees, sweats and caps in muted tones. The company describes itself as a community hub for women as much as a shop.