77% matchGoodhood
Concept store and own label with Japanese/EU curation
What changes: Bigger, pricier buy spanning homeware and beauty
Brand profile
Maha Amsterdam
Amsterdam women's streetwear store and in-house label, founded 2015, mixing curated sneaker and fashion brands with relaxed own-brand staples.
AmsterdamOrigin
WomenswearFocus
Workwear / HeritageStyle
$$Price
4 brands like Maha Amsterdam like Goodhood, Get Fresh Company, The New Originals Amsterdam →
What to know about Maha Amsterdam
A shop and a label at once
Half multi-brand retailer stocking Nike, adidas Originals, Carhartt WIP, Needles and Norse Projects, half in-house line sold alongside them in the Amsterdam store and webshop.
Built for women in streetwear
Founded in 2015 by Saskia van Hofwegen and Dian Iskandar because Amsterdam's sneaker and streetwear scene had little for women, and run as a community hub as much as a store.
Own-brand stays soft and plain
The Maha label sticks to relaxed hoodies, tees, sweats and caps in muted tones cut for women, with jackets and workwear-leaning outerwear the pieces it's best known for.
If you like Maha Amsterdam
77% match
71% matchGet Fresh Company
Boutique-plus-house-label model with city graphics
What changes: Heavier on logo and city-reference graphics
70% matchThe New Originals Amsterdam
Amsterdam label, collegiate and utility instead of muted
What changes: Pure label, no multi-brand curation; louder branding
66% matchSouth.St
Oversized sweats and hoodies in the same soft palette
What changes: Online-only label with no retail curation
Brand facts
Maha Amsterdam is a women's streetwear retailer and in-house label founded in 2015 by Saskia van Hofwegen and Dian Iskandar in response to the lack of female representation in Amsterdam's sneaker and streetwear market. Its store and webshop curate Nike, adidas Originals, Carhartt WIP, Needles and Norse Projects alongside the Maha own-brand line of soft, relaxed staples cut for women — hoodies, tees, sweats and caps in muted tones. The company describes itself as a community hub for women as much as a shop.
- Founded
- 2015
- Origin
- Amsterdam, Netherlands
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary, Streetwear