Brand profile
Moon Boot
Italian après-ski brand behind the iconic 1969 lunar-inspired snow boot, now a fashion staple under Tecnica Group.
Giavera del MontelloOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$$Price
4 brands like Moon Boot like The North Face, Salomon, Burton →
What to know about Moon Boot
One boot, 25 million pairs
The bulbous nylon après-ski boot Giancarlo Zanatta designed in 1969 has sold over 25 million pairs and sits in design-museum collections.
Ski-industry parent, fashion-facing since 2020
Owned by Tecnica Group alongside Nordica, Lowa and Blizzard, the label relaunched in 2020 under Mirko Massignan with a deliberately fashion-led strategy.
Collabs drive the $185-$400 range
Core Icon, Icon Low and Mtrack styles anchor the line, with capsules from Chloe, Moncler, Palm Angels, Palace and adidas extending it.
Shop Moon Boot
Shop all Moon Boot ↗Available atSSENSE
If you like Moon Boot
80% matchThe North Face
Puffy winter icons with the same après-ski fashion crossover
What changes: Apparel-led rather than a single hero boot
75% matchSalomon
Technical mountain footwear turned style-set staple
What changes: Performance trail/running fit, not snow insulation
72% matchBurton
Snow-sport heritage with real on-mountain credibility
What changes: Boards and outerwear systems, not fashion footwear
70% matchTimberland
Single instantly recognizable winter boot silhouette
What changes: Leather workwear roots and lower price, year-round wear
Brand facts
Moon Boot is the Italian après-ski footwear label created in 1969 by Giancarlo Zanatta, whose bulbous, lunar-inspired nylon snow boot has sold more than 25 million pairs and entered design-museum collections. Owned by Treviso-based Tecnica Group alongside Nordica, Lowa and Blizzard, the brand relaunched in 2020 under general manager Mirko Massignan with a fashion-facing strategy. Core Icon, Icon Low and Mtrack styles sit around $185-$400, supported by collaborations with Chloé, Moncler, Palm Angels, Palace and adidas, the latest adidas capsule arriving November 2025.
- Founded
- 1969
- Origin
- Giavera del Montello, Italy
- Price
- $$$
- Typical prices
- Footwear $175–$259
- Focus
- Unisex
- Styles
- Gorpcore / Outdoor, Streetwear