Brand profile

Moon Boot

Italian après-ski brand behind the iconic 1969 lunar-inspired snow boot, now a fashion staple under Tecnica Group.

Giavera del MontelloOrigin
Gorpcore / OutdoorStyle
$$$Price

Similar to The North Face, Salomon, Burton

A white Moon Boot Icon nylon snow boot with laces

What to know about Moon Boot

One boot, 25 million pairs

The bulbous nylon après-ski boot Giancarlo Zanatta designed in 1969 has sold over 25 million pairs and sits in design-museum collections.

Ski-industry parent, fashion-facing since 2020

Owned by Tecnica Group alongside Nordica, Lowa and Blizzard, the label relaunched in 2020 under Mirko Massignan with a deliberately fashion-led strategy.

Collabs drive the $185-$400 range

Core Icon, Icon Low and Mtrack styles anchor the line, with capsules from Chloe, Moncler, Palm Angels, Palace and adidas extending it.

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Brand facts

Moon Boot is the Italian après-ski footwear label created in 1969 by Giancarlo Zanatta, whose bulbous, lunar-inspired nylon snow boot has sold more than 25 million pairs and entered design-museum collections. Owned by Treviso-based Tecnica Group alongside Nordica, Lowa and Blizzard, the brand relaunched in 2020 under general manager Mirko Massignan with a fashion-facing strategy. Core Icon, Icon Low and Mtrack styles sit around $185-$400, supported by collaborations with Chloé, Moncler, Palm Angels, Palace and adidas, the latest adidas capsule arriving November 2025.

Founded
1969
Origin
Giavera del Montello, Italy
Price
$$$
Facts checked
August 2026
Styles
Gorpcore / Outdoor, Streetwear

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