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Moon Boot
Italian après-ski brand behind the iconic 1969 lunar-inspired snow boot, now a fashion staple under Tecnica Group.
Similar to The North Face, Salomon, Burton →

What to know about Moon Boot
One boot, 25 million pairs
The bulbous nylon après-ski boot Giancarlo Zanatta designed in 1969 has sold over 25 million pairs and sits in design-museum collections.
Ski-industry parent, fashion-facing since 2020
Owned by Tecnica Group alongside Nordica, Lowa and Blizzard, the label relaunched in 2020 under Mirko Massignan with a deliberately fashion-led strategy.
Collabs drive the $185-$400 range
Core Icon, Icon Low and Mtrack styles anchor the line, with capsules from Chloe, Moncler, Palm Angels, Palace and adidas extending it.
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Brand facts
Moon Boot is the Italian après-ski footwear label created in 1969 by Giancarlo Zanatta, whose bulbous, lunar-inspired nylon snow boot has sold more than 25 million pairs and entered design-museum collections. Owned by Treviso-based Tecnica Group alongside Nordica, Lowa and Blizzard, the brand relaunched in 2020 under general manager Mirko Massignan with a fashion-facing strategy. Core Icon, Icon Low and Mtrack styles sit around $185-$400, supported by collaborations with Chloé, Moncler, Palm Angels, Palace and adidas, the latest adidas capsule arriving November 2025.
- Founded
- 1969
- Origin
- Giavera del Montello, Italy
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Gorpcore / Outdoor, Streetwear
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