78% matchThe Critical Slide Society
Artwork-led surf tees with the same illustrative restraint
What changes: More boardshorts and full surf-menswear range
Brand profile
Independent Bay Area and Honolulu design studio making minimalist, folklore-inspired graphic tees, hoodies and prints in small seasonal runs.
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The core is screen-printed tees and caps with minimalist, illustrative art drawing on Japanese graphic sensibility, folklore and celestial motifs.
Hoodies are built from 12oz fleece, a heavier spec than most low-to-mid streetwear, and drop in small seasonal batches rather than open-ended stock.
Started in Honolulu by a group of friends in 2013 and now run from the Bay Area by founder Benjamin King, selling direct through its own store.
Overall fit
true to size
Pieces are generally reported as sizing close to true to size but cut with a modern relaxed, slightly boxy silhouette, so they wear roomier than a classic fitted tee or hoodie.
Tip: Order your usual size for the intended relaxed look, and only size up if you want a genuinely oversized drape.
Low confidence · based on 2 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | roomy, heavyweight 12oz fleece with a substantial, structured body | Stick to your usual size since the heavy fleece already builds in room, or size down if you prefer a trimmer hoodie. |
| T-shirts & graphic tees | true to size | relaxed, boxy body with a slightly dropped shoulder on heavier blanks | Take your normal size; size up one only if you want the tee to fall past the hip. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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What changes: More boardshorts and full surf-menswear range
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What changes: Far bigger, seasonal drops and collab machine
Moon Collective fits true to size. Order your usual size for the intended relaxed look, and only size up if you want a genuinely oversized drape. Pieces are generally reported as sizing close to true to size but cut with a modern relaxed, slightly boxy silhouette, so they wear roomier than a classic fitted tee or hoodie.
Pieces are generally reported as sizing close to true to size but cut with a modern relaxed, slightly boxy silhouette, so they wear roomier than a classic fitted tee or hoodie. Overall shape: relaxed, slightly boxy streetwear cut.
Moon Collective hoodies & sweatshirts fits slightly large. Stick to your usual size since the heavy fleece already builds in room, or size down if you prefer a trimmer hoodie. Shape: roomy, heavyweight 12oz fleece with a substantial, structured body.
Moon Collective t-shirts & graphic tees fits true to size. Take your normal size; size up one only if you want the tee to fall past the hip. Shape: relaxed, boxy body with a slightly dropped shoulder on heavier blanks.
Moon Collective is an independent apparel and design studio started by a group of friends in Honolulu and now run from the San Francisco Bay Area, with Benjamin King as founder and creative director. Output centers on screen-printed graphic T-shirts, heavyweight 12oz fleece hoodies, caps and prints released in small seasonal batches. Designs lean minimalist and illustrative, drawing on Japanese graphic sensibility, folklore and celestial motifs under the studio's "Psychedelic Research" framing. Past projects include a hoodie collaboration with Saturdays marking AAPI Heritage Month. Sales run direct through the brand's Shopify store.