90% matchMoon Collective
Both brands emphasize a bohemian aesthetic and utilize sustainable materials.

Afends is an Australian hemp and organic-cotton label founded in 2006 by Jonathan Salfield and Declan Wise, who began selling out of a van in Byron Bay. The range is surf- and skate-influenced casualwear for men and women: hemp tees and hoodies, denim, knitwear, pants, swimwear and loungewear, usually with retro, nature-referencing graphics. Hemp, organic cotton and recycled fibres run through most styles, and the brand builds its marketing around supply-chain transparency and low-impact fabrics. It sells direct online and through stockists in Australia and internationally.
90% matchBoth brands emphasize a bohemian aesthetic and utilize sustainable materials.
88% matchHigh match across style, fit, palette, and materials with Afends' bohemian and sustainable focus.
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