86% matchSatta
Hemp and organic cotton with skate roots, plus incense
What changes: Smaller UK range, more artisanal/homeware side, no denim or swim
Brand profile
Afends
Byron Bay label making hemp and organic-cotton surf- and skate-influenced casualwear, from graphic tees and hoodies to denim and swim.
Byron BayOrigin
UnisexFocus
StreetwearStyle
$$Price
18 brands like Afends like Satta, Deus Ex Machina, Noah NYC →
What to know about Afends
Hemp runs through most styles
Hemp, organic cotton and recycled fibres are used across tees, hoodies, denim and knitwear, and the brand markets itself on supply-chain transparency.
Surf and skate, not technical
The range is Byron Bay casualwear — hoodies, t-shirts, pants, swimwear and loungewear, usually carrying retro, nature-referencing graphics.
Van start, now sold internationally
Founded in 2006 by Jonathan Salfield and Declan Wise selling from a van, it now sells direct online and through Australian and overseas stockists at mid-tier prices.
How Afends fits
Overall fit
slightly large
Afends casualwear tends to run relaxed and boxy in line with its surf/skate roots, so many shoppers find it slightly roomy for their usual size.
Tip: Size down if you want a fitted look, otherwise stick to your usual size for a relaxed drape.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, oversized | Take your usual size for a relaxed streetwear fit, or size down for something trimmer. |
| Shirts & overshirts | slightly large | relaxed, camp/boxy | Fit is relaxed, so consider sizing down for a tailored look. |
| Trousers & pants | slightly large | relaxed | Expect a relaxed leg; size down if you want a slimmer silhouette. |
| Jeans & denim | true to size | varies by cut from slim to relaxed/wide | Order your normal waist and check the specific cut, as they range from slim to baggy. |
| T-shirts & graphic tees | slightly large | boxy, relaxed | Size down if you prefer a closer fit; the cut is intentionally boxy. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Afends
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78% matchDeus Ex Machina
Australian surf-graphic casualwear with a moto twist
What changes: Lifestyle/moto branding and cafés rather than eco fabrics
74% matchNoah NYC
Surf-skate wardrobe with loud sustainability messaging
What changes: Higher price, preppier tailoring and shirting
71% matchOnly NY
Illustrative nature-and-outdoors graphics on organic cotton
What changes: City-park aesthetic, no denim or swim, less hemp focus
Afends fit questions
Does Afends run big or small?
Afends fits slightly large. Size down if you want a fitted look, otherwise stick to your usual size for a relaxed drape. Afends casualwear tends to run relaxed and boxy in line with its surf/skate roots, so many shoppers find it slightly roomy for their usual size.
How does Afends fit?
Afends casualwear tends to run relaxed and boxy in line with its surf/skate roots, so many shoppers find it slightly roomy for their usual size. Overall shape: relaxed and boxy across most casual styles.
How do Afends hoodies & sweatshirts fit?
Afends hoodies & sweatshirts fits slightly large. Take your usual size for a relaxed streetwear fit, or size down for something trimmer. Shape: relaxed, oversized.
How do Afends shirts & overshirts fit?
Afends shirts & overshirts fits slightly large. Fit is relaxed, so consider sizing down for a tailored look. Shape: relaxed, camp/boxy.
How do Afends trousers & pants fit?
Afends trousers & pants fits slightly large. Expect a relaxed leg; size down if you want a slimmer silhouette. Shape: relaxed.
Brand facts
Afends is an Australian hemp and organic-cotton label founded in 2006 by Jonathan Salfield and Declan Wise, who began selling out of a van in Byron Bay. The range is surf- and skate-influenced casualwear for men and women: hemp tees and hoodies, denim, knitwear, pants, swimwear and loungewear, usually with retro, nature-referencing graphics. Hemp, organic cotton and recycled fibres run through most styles, and the brand builds its marketing around supply-chain transparency and low-impact fabrics. It sells direct online and through stockists in Australia and internationally.
- Founded
- 2006
- Origin
- Byron Bay, Australia
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear, Workwear / Heritage