84% matchDeus Ex Machina
Australian surf-and-moto label with the same graphic-led ease
What changes: Motorcycle culture and cafe-retail sprawl, pricier
Brand profile
Independent Central Coast surf label making artwork-driven boardshorts, tees and relaxed menswear rooted in an anti-competitive surf culture.
4 brands like The Critical Slide Society like Deus Ex Machina, Vissla, Katin →

Graphics and artwork drive the range, made with a rotating circle of surfers, photographers and filmmakers rather than sponsored contest athletes.
Boardshorts, striped and graphic tees, camp-collar shirts, cord pants and knits are drawn in relaxed, seventies-leaning shapes rather than fitted surf-team styling.
Founded in 2009 by two ex-Mambo staffers on the NSW Central Coast, it started as a blog and still sits at accessible price points rather than premium surf pricing.
84% matchAustralian surf-and-moto label with the same graphic-led ease
What changes: Motorcycle culture and cafe-retail sprawl, pricier
81% matchArtist-collaborative surf range with recycled trunks
What changes: Adds wetsuits and full hardgoods; more performance-oriented
76% match1950s-rooted canvas trunks, heavier heritage coastal cuts
What changes: Archive workwear feel rather than illustration-driven prints
73% matchSame loose camp shirts with an Old West slant
What changes: Western hats and ranch styling over surf artwork
The Critical Slide Society (TCSS) is an independent Australian surf label started in 2009 by Jim Mitchell and Sam Coombes, both former Mambo staffers, in a seaside village on the NSW Central Coast. It began as a blog before moving into apparel, and now makes boardshorts, graphic and striped tees, camp-collar shirts, cord pants, knits and caps in a loose, retro-leaning cut. Artwork and illustration drive the range, produced with a rotating circle of surfers, photographers and filmmakers rather than contest athletes.