68% matchShark Week NZ
Fellow Auckland label built on NZ outdoor identity
What changes: Ocean-conservation graphic tees rather than heritage knits and hunting coats
Brand profile
Moreporks
New Zealand label reworking backcountry hunting, fishing and workwear staples—knits, coats, tweed caps—for streetwear-minded city dressing.
AucklandOrigin
MenswearFocus
StreetwearStyle
$$Price
4 brands like Moreporks like Shark Week NZ, thisisneverthat, Youth →
What to know about Moreporks
Backcountry gear cut for pavement
The line pulls from Kiwi hunting and fishing kit — hunting coats, fly-fishing vests, flannel shirting, workwear jackets — and rescales it for city wear.
It stopped, then came back
The original 2010 label went quiet in 2018 and was relaunched in 2022 by two new custodians, opening with a capsule alongside cap brand Goodlids.
Hoodies and tees, outdoor wardrobe
Best known for hoodies and graphic tees, but the range extends to fisherman knits, denim and tweed six-panel caps at mid-tier prices.
If you like Moreporks
68% match
62% matchthisisneverthat
Workwear-leaning cuts with wry graphic humour
What changes: Seoul streetwear silhouettes and collab-driven, less field-tested
60% matchYouth
Quieter denim-and-knit wardrobe from a small in-house line
What changes: Minimal city tailoring instead of backcountry utility
60% matchWood Wood
Graphic knits and outerwear with Nordic restraint
What changes: Sportswear/streetwear roots, no hunting or fishing heritage
Brand facts
Moreporks is a New Zealand label that reworks Kiwi backcountry outdoorswear for city wear, named after the ruru, a native owl. Founded in 2010, it went quiet in 2018 before relaunching in 2022 under two new custodians, starting with a capsule alongside Kiwi cap brand Goodlids. The line centres on hunting coats, workwear jackets, fly-fishing vests, flannel shirting, fisherman and graphic knits, denim and tweed six-panel caps. Recent AW25 and SS26 seasonal drops use dry humour and Southern New Zealand landscapes in campaign imagery.
- Founded
- 2010
- Origin
- Auckland, New Zealand
- Made in
- New Zealand
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear