Moreporks

Moreporks is a New Zealand label that reworks Kiwi backcountry outdoorswear for city wear, named after the ruru, a native owl. Founded in 2010, it went quiet in 2018 before relaunching in 2022 under two new custodians, starting with a capsule alongside Kiwi cap brand Goodlids. The line centres on hunting coats, workwear jackets, fly-fishing vests, flannel shirting, fisherman and graphic knits, denim and tweed six-panel caps. Recent AW25 and SS26 seasonal drops use dry humour and Southern New Zealand landscapes in campaign imagery.