82% matchFiorucci
Milan pop-art colour and logo jersey, archive-rooted
What changes: Heritage 70s Angels iconography rather than seasonal runway prints
Brand profile
MSGM
Milan contemporary label founded in 2009 by Massimo Giorgetti, known for saturated colour, graphic prints and sportswear-inflected Italian tailoring.
MilanOrigin
UnisexFocus
StreetwearStyle
$$$Price
What to know about MSGM
MSGM is a Milan contemporary label founded in 2009 by Massimo Giorgetti with backing from manufacturer Manifattura Paoloni. It builds collections around saturated colour, graphic florals, painterly prints and logo jersey, mixing Italian tailoring with sportswear shapes: printed sweatshirts, varsity and track jackets, slogan tees, pleated dresses and knitwear. Giorgetti remains creative director, showing men's and women's collections during Milan Fashion Week, frequently around his art space Ordet. Private equity fund Style Capital, a shareholder since 2018, raised its holding to majority control in 2026 after the Paoloni family exited; Style Capital founder Roberta Benaglia is CEO and is leading a multi-year turnaround.
How MSGM fits
Overall fit
slightly small
MSGM tends to follow slim Italian sizing, so many shoppers find pieces run slightly small and size up for comfort.
Tip: Consider sizing up one, especially if you want a relaxed fit or plan to layer.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| T-shirts & graphic tees | slightly small | regular to slim | Size up if you prefer a looser, less body-hugging tee. |
| Hoodies & sweatshirts | true to size | regular with a slight sporty cut | Take your usual size, or size up for an oversized streetwear look. |
| Shirts & overshirts | slightly small | slim Italian cut | Size up if you have a broader build or want room through the chest. |
| Jackets | slightly small | slim varsity and track shapes | Size up if you intend to layer under varsity or track jackets. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like MSGM
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What changes: Mid-century silhouettes, far less graphic print and no menswear
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What changes: High-street price and patchwork craft look, no runway tailoring
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Playful designer take on reworked fleece and sportswear
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MSGM fit questions
Does MSGM run big or small?
MSGM fits slightly small. Consider sizing up one, especially if you want a relaxed fit or plan to layer. MSGM tends to follow slim Italian sizing, so many shoppers find pieces run slightly small and size up for comfort.
How does MSGM fit?
MSGM tends to follow slim Italian sizing, so many shoppers find pieces run slightly small and size up for comfort. Overall shape: slim to regular with sportswear influences.
How do MSGM t-shirts & graphic tees fit?
MSGM t-shirts & graphic tees fits slightly small. Size up if you prefer a looser, less body-hugging tee. Shape: regular to slim.
How do MSGM hoodies & sweatshirts fit?
MSGM hoodies & sweatshirts fits true to size. Take your usual size, or size up for an oversized streetwear look. Shape: regular with a slight sporty cut.
How do MSGM shirts & overshirts fit?
MSGM shirts & overshirts fits slightly small. Size up if you have a broader build or want room through the chest. Shape: slim Italian cut.
Brand facts
- Founded
- 2009
- Origin
- Milan, Italy
- Made in
- Italy
- Price
- $$$
- Typical prices
- Trousers $427–$473
- Focus
- Unisex
- Styles
- Streetwear, Minimalist / Contemporary, Y2K