A woman wearing a white Fiorucci logo t-shirt with tight-fitting jeans

Fiorucci

$$$
StyleY2KStreetwearMinimalist / Contemporary
Known forJeans & denimT-shirts & graphic tees
Origin · Milan, ItalyMade in · ItalyFounded · 1967

Fiorucci is an Italian label founded by Elio Fiorucci in Milan in 1967, known for its cherub Angels emblem, all-over graphic prints, denim, underwear and sweatshirts tied to disco and club culture. Swiss investor Dona Bertarelli completed a full acquisition announced in July 2023, returning the brand to Milan under CEO Alessandro Pisani and creative director Francesca Murri, previously at Ferragamo, Versace, Armani, Gucci and Givenchy. Murri brought Fiorucci back to Milan Fashion Week in September 2023 and repositions it in accessible luxury across four collections a year.

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