Brand profile

Desigual

Barcelona label known for maximalist prints, patchwork and colour-clashing clothing, born from a jacket made of second-hand denim scraps.

BarcelonaOrigin

UnisexFocus

Y2KStyle

$$Price

Shop Desigual ↗

4 brands like Desigual like MSGM, Fiorucci, House of Sunny →

What to know about Desigual

Prints do the talking

The house language is maximalist: clashing colour, patchwork, embroidery and heavy pattern across t-shirts and shirts rather than plain basics.

It started as scrap denim

Thomas Meyer's first piece, in Barcelona in 1984, was a jacket built from second-hand denim offcuts, and patchwork logic still runs through the range.

Menswear is one slice

The label spans womenswear, menswear, kids, bags and footwear, and its stated 2029 plan aims at younger female customers, with digital near 44% of sales.

Known forShirts & overshirtsT-shirts & graphic tees

StyleY2K Streetwear Minimalist / Contemporary

If you like Desigual

74% match

MSGM

$$$Bold printsMilan, Italy

Saturated colour and graphic prints, but designer-priced

What changes: Higher price, Italian contemporary runway positioning

Shop MSGM

68% match

Fiorucci

$$$Playful graphicsMilan, Italy

Italian pop-art maximalism with a heritage archive

What changes: Narrower range, retro logo-graphic focus

Shop Fiorucci 22 brands like Fiorucci →

66% match

House of Sunny

$$Statement knitsLondon, United Kingdom

Retro clashing patterns in bold knitwear

What changes: Womenswear-only, drop-based, no menswear or kids

Shop House of Sunny

64% match

Gimaguas

$$Craft knitwearBarcelona, Spain

Barcelona craft-led colour, quieter and more artisanal

What changes: Smaller womenswear range, less print maximalism

Shop Gimaguas 18 brands like Gimaguas →

Brand facts

Desigual is a Barcelona label founded by Swiss designer Thomas Meyer, built on maximalist prints, patchwork, embroidery and colour clashing across womenswear, menswear, kids, bags and footwear. Its origin piece is a jacket assembled from second-hand denim scraps. Meyer regained control after French fund Eurazeo exited its minority stake, and CEO Alberto Ojinaga has run a restructuring that returned the company to a small net profit in 2024. A plan to 2029 targets faster product development, AI tools, heavier marketing spend and younger female customers, with digital near 44% of sales.

Founded: 1984
Origin: Barcelona, Spain
Made in: Spain, Portugal, Morocco, China, India
Price: $$
Focus: Unisex
Facts checked: August 2026
Styles: Y2K, Streetwear, Minimalist / Contemporary

Keep exploring

More y2k brandsBrowse the style →More streetwear brandsBrowse the style →More minimalist / contemporary brandsBrowse the style →Browse every brandThe full directory →