Brand profile

Mulberry

British leather goods house behind the Bayswater and Alexa bags, part-made in Somerset and now mid-turnaround under CEO Andrea Baldo.

ChilcomptonOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price

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A man carrying Mulberry black heritage medium clipper - nylon bag

What to know about Mulberry

Part of production stays in Somerset

Founded in 1971 by Roger Saul, the brand still makes some of its leather goods at two factories in Somerset rather than outsourcing everything abroad.

Named handbags anchor the catalogue

The Bayswater, Lily and Alexa are the styles it is known for; beyond bags the range runs to belts and small leather goods and accessories.

Fewer markdowns is deliberate policy

CEO Andrea Baldo, appointed in 2024, is cutting discounts and closing weak stores, so expect full-price positioning at the top of the tier.

Known forBelts, wallets & SLGBags & backpacks

Brand facts

Mulberry is a British leather goods brand founded in 1971 by Roger Saul, with part of its production still done at two Somerset factories. Signature styles include the Bayswater, Lily and Alexa handbags, plus small leather goods and accessories. CEO Andrea Baldo, appointed 2024, is running a "Back to the Mulberry Spirit" turnaround: closing loss-making stores, cutting markdowns and growing wholesale. FY26 revenue rose 4% to £125.5m and pre-tax losses narrowed to £8.9m. Challice remains majority shareholder; Frasers Group holds roughly 37% after its 2024 takeover bid was rejected.

Founded
1971
Origin
Chilcompton, United Kingdom
Made in
United Kingdom, Europe, Asia
Price
$$$$$
Focus
Unisex
Facts checked
September 2026
Styles
Quiet luxury, Minimalist / Contemporary, Urban prep / Ivy

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