88% matchKomono Watches
Same minimalist watch-plus-eyewear accessory playbook
What changes: European design-led range with optical frames, less influencer-driven
Brand profile
MVMT
Los Angeles direct-to-consumer brand making minimalist quartz watches, sunglasses and jewelry, owned by Movado Group since 2018.
Los AngelesOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
What to know about MVMT
Quartz simplicity at $100–200
Watches run roughly $100 to $200 with Japanese Miyota quartz movements, slim cases and uncluttered dials, plus interchangeable leather, mesh and vegan-leather straps.
Built on Instagram, not stores
Launched via Indiegogo in 2013 by Jake Kassan and Kramer LaPlante, it grew direct-to-consumer through influencer marketing rather than traditional watch retail.
Movado owns it now
Movado Group bought the company in 2018 for about $100 million plus earnouts and still runs it as a standalone brand, now spanning sunglasses, jewelry and bags.
If you like MVMT
See all 8 brands like MVMT →88% match
84% matchMeller
DTC sunglasses and watches at entry prices
What changes: Sunglasses-first rather than watch-first; lower price point
66% matchSwatch
Cheap Swiss quartz, but graphic and playful not stealth
What changes: Colourful plastic design language vs slim monochrome minimalism
66% matchVITALY
Accessible everyday jewelry in the same styling lane
What changes: Jewelry only, chunkier and more genderless than MVMT's dainty pieces
Brand facts
MVMT (pronounced "movement") is a Los Angeles direct-to-consumer accessories label built on minimalist quartz watches: slim cases, uncluttered dials and interchangeable leather, mesh and vegan-leather straps, with Japanese Miyota movements. The range now spans chronographs, smaller-case women's models, sunglasses, jewelry and bags. Jake Kassan and Kramer LaPlante launched it via Indiegogo in 2013 and grew it through Instagram influencer marketing; Movado Group bought the company in 2018 for roughly $100 million plus performance earnouts and still operates it as a brand. Watches typically sell for $100–200.
- Founded
- 2013
- Origin
- Los Angeles, United States
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Streetwear