Home  /  Brands  /  New Era

Brand profile

New Era

Buffalo headwear giant whose 59FIFTY fitted cap is the default structured silhouette across sports licensing and streetwear collaborations.

BuffaloOrigin
UnisexFocus
StreetwearStyle
$$Price
Shop New Era ↗

4 brands like New Era like StreetMarket.cz, Undefeated, Reebok →

A blue denim New Era A-Frame cap with a white San Diego Padres logo

What to know about New Era

New Era is an American headwear company founded in Buffalo, New York in 1920 by Ehrhardt Koch and still led by the Koch family, with private equity firm ACON Investments holding a significant stake. Its 59FIFTY structured fitted cap, worn on-field across Major League Baseball, anchors a licensed portfolio covering more than 500 sports and entertainment properties, alongside snapbacks, apparel and bags. The label leans on streetwear collaborations and city-specific drops. In August 2024 New Era completed its acquisition of Boston sports-lifestyle brand '47, forming a roughly $2 billion business.

StyleStreetwearAthleisure / Sportswear

Looks from New Era

Shop all New Era ↗
New Era — New Era Men's Burger Graphic T-Shirt in White, Size SmallMen's Burger Graphic T-Shirt in White, Size Small$27New Era — New Era Men's Hot Dog Graphic T-Shirt in Black, Size SmallMen's Hot Dog Graphic T-Shirt in Black, Size Small$27New Era — New Era Men's MLB New York Yankees Coaches Jacket in Navy, Size LargeMen's MLB New York Yankees Coaches Jacket in Navy, Size Large$159New Era — New Era Men's MLB New York Yankees Polo in Black, Size X-LargeMen's MLB New York Yankees Polo in Black, Size X-Large$41New Era — New Era Men's MLB New York Yankees Script Cardigan in Navy, Size X-LargeMen's MLB New York Yankees Script Cardigan in Navy, Size X-Large$81New Era — New Era New York Yankees Knitted Bucket Hat in Black/White, Size SmallNew York Yankees Knitted Bucket Hat in Black/White, Size Small$55

If you like New Era

Brand facts

Founded
1920
Origin
Buffalo, United States
Price
$$
Typical prices
Caps hats $59–$72
Focus
Unisex
Facts checked
September 2026
Styles
Streetwear, Athleisure / Sportswear

New Era is featured in

🇺🇸 USA123 brands →Hats31 brands →

Keep exploring

More athleisure / sportswear brandsBrowse the style →More streetwear brandsBrowse the style →Browse every brandThe full directory →