Brand profile
New Era
Buffalo headwear giant whose 59FIFTY fitted cap is the default structured silhouette across sports licensing and streetwear collaborations.
BuffaloOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like New Era like StreetMarket.cz, Undefeated, Reebok →
What to know about New Era
New Era is an American headwear company founded in Buffalo, New York in 1920 by Ehrhardt Koch and still led by the Koch family, with private equity firm ACON Investments holding a significant stake. Its 59FIFTY structured fitted cap, worn on-field across Major League Baseball, anchors a licensed portfolio covering more than 500 sports and entertainment properties, alongside snapbacks, apparel and bags. The label leans on streetwear collaborations and city-specific drops. In August 2024 New Era completed its acquisition of Boston sports-lifestyle brand '47, forming a roughly $2 billion business.
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If you like New Era
60% matchStreetMarket.cz
Skate-shop mix stocking caps alongside hardware
What changes: Multi-brand retailer, regional and skate-first
80% matchUndefeated
Sneaker-boutique streetwear built on collab drops
What changes: Boutique-scale apparel rather than mass licensed headwear
72% matchReebok
Court-heritage logo pieces for the same cap crowd
What changes: Footwear-led, no licensed team properties
70% matchPuma
Big-logo sport lifestyle with team-license reach
What changes: Performance footwear and kit focus, not headwear
Brand facts
- Founded
- 1920
- Origin
- Buffalo, United States
- Price
- $$
- Typical prices
- Caps hats $60–$72
- Focus
- Unisex
- Styles
- Streetwear, Athleisure / Sportswear