89% matchThe New Originals Amsterdam
Very aligned in streetwear style with minimalistic and neutral palettes. Similar silhouette, fit, and materials are used, with a nearly identical segment and price range.
NICCE
StyleStreetwearAthleisure / SportswearMinimalist / Contemporary
Known forHoodies & sweatshirtsT-shirts & graphic tees
NICCE is a London streetwear label founded in 2013 by Mitchel Galvin-Farnol, who built it from his Hackney bedroom after summers working in Ibiza's club and electronic music scene. The line centres on logo hoodies, joggers, T-shirts, tracksuits and outerwear, extended with activewear, swimwear and underwear, in clean minimalist cuts with bold wordmark branding. Licensing group Apparel Brands Ltd, which handles Seafolly and Ed Hardy, acquired NICCE in April 2023 to grow wholesale and e-commerce. Distribution includes JD Sports, ASOS, Footasylum and Urban Outfitters.
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