76% matchArne
UK DTC minimal essentials at a similar price
What changes: Quieter, logo-free and more athleisure-adjacent than graphic streetwear
Brand profile
NICCE
London streetwear label founded in 2013, known for minimalist logo hoodies, joggers and tees; owned by licensing group Apparel Brands since 2023.
LondonOrigin
MenswearFocus
StreetwearStyle
$$Price
29 brands like NICCE like Arne, Champion, Fear of God ESSENTIALS →
What to know about NICCE
Logo pieces do the work
The core is hoodies, joggers, tees and tracksuits in plain minimalist cuts, with a bold wordmark doing most of the visual heavy lifting.
Built for the high-street channel
Sold through JD Sports, ASOS, Footasylum and Urban Outfitters, it sits at accessible prices alongside mainstream sportswear rather than boutique streetwear.
Ibiza club roots, corporate present
Started in a Hackney bedroom in 2013 after summers in Ibiza's electronic music scene; licensing group Apparel Brands bought it in 2023 to push wholesale and e-commerce.
If you like NICCE
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71% matchChampion
Heritage wordmark hoodies and sweats
What changes: Century-old sportswear archive rather than young London label
70% matchFear of God ESSENTIALS
Boxy muted hoodies and sweats, bigger price tag
What changes: Premium hype pricing and drop-based releases
67% matchSuperdry
British high-street graphics at accessible prices
What changes: Louder Americana/Japanese graphics, much broader range
Brand facts
NICCE is a London streetwear label founded in 2013 by Mitchel Galvin-Farnol, who built it from his Hackney bedroom after summers working in Ibiza's club and electronic music scene. The line centres on logo hoodies, joggers, T-shirts, tracksuits and outerwear, extended with activewear, swimwear and underwear, in clean minimalist cuts with bold wordmark branding. Licensing group Apparel Brands Ltd, which handles Seafolly and Ed Hardy, acquired NICCE in April 2023 to grow wholesale and e-commerce. Distribution includes JD Sports, ASOS, Footasylum and Urban Outfitters.
- Founded
- 2013
- Origin
- London, United Kingdom
- Price
- $$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Streetwear, Athleisure / Sportswear, Minimalist / Contemporary