92% matchTriple 5 Soul
Strong alignment in style, silhouette, and materials. Both focus on colorful palettes and cater to similar price segments.
Superdry
StyleStreetwearAthleisure / SportswearGorpcore / Outdoor
Known forHoodies & sweatshirtsJacketsT-shirts & graphic tees
Superdry, founded in Cheltenham in 2003 by Julian Dunkerton and James Holder, makes casual clothing that mixes vintage Americana silhouettes with mock-Japanese lettering: Osaka graphic tees, Windcheater and quilted jackets, heavy embroidered hoodies, rugby shirts and denim. After sustained losses, the company pushed through a restructuring plan, cut store rents and delisted from the London Stock Exchange in July 2024, with founder and CEO Dunkerton backing an equity raise that gave him control of the now-private business. It trades through a reduced UK store estate, e-commerce, franchise partners and shrinking wholesale.
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How Superdry fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Shirts & overshirts | slightly small | slim to tailored through the waist; checked and rugby styles are a touch more relaxed | regular | Size up if you have a fuller chest or prefer room around the collar and midsection. | medium |
| Trousers & pants | slightly small | slim to regular, tapered through the leg on chinos and cargos | regular | Size up on the waist for comfort; the cut is close rather than roomy. | low |
| Jeans & denim | slightly small | slim and tapered in most core fits, with a snug seat and thigh | inseams generally reliable but often read short on longer legs | Consider one waist size up if you are between sizes or have athletic thighs. | medium |
| Jackets | runs small | slim, close-cut Windcheater and quilted shells with narrow shoulders and armholes | regular to slightly short | Go one size up so a hoodie or knit fits underneath. | high |
| T-shirts & graphic tees | runs small | slim, fairly close through chest and sleeve | regular to slightly short in the body | Take one size up unless you specifically want a body-hugging tee. | high |
| Hoodies & sweatshirts | runs small | fitted to regular rather than boxy, though heavier embroidered styles feel a bit roomier | regular, sometimes reported as short on taller frames | Size up one for a normal casual fit, two if you layer over a hoodie or want streetwear volume. | high |
Does Superdry run big or small?
Superdry runs small. Order one size up from your usual UK/EU size (two sizes if you want a relaxed or layered fit). Shoppers very consistently report Superdry sizing as smaller than typical high-street labels, with tops snug across chest, shoulders and sleeves, so most people take at least one size up.
How does Superdry fit?
Shoppers very consistently report Superdry sizing as smaller than typical high-street labels, with tops snug across chest, shoulders and sleeves, so most people take at least one size up. Overall shape: generally slim to regular with a fitted chest and armhole; graphic tees and hoodies sit closer to the body than most high-street equivalents.
How do Superdry shirts & overshirts fit?
Superdry shirts & overshirts fits slightly small. Size up if you have a fuller chest or prefer room around the collar and midsection. Shape: slim to tailored through the waist; checked and rugby styles are a touch more relaxed.
How do Superdry trousers & pants fit?
Superdry trousers & pants fits slightly small. Size up on the waist for comfort; the cut is close rather than roomy. Shape: slim to regular, tapered through the leg on chinos and cargos.
How do Superdry jeans & denim fit?
Superdry jeans & denim fits slightly small. Consider one waist size up if you are between sizes or have athletic thighs. Shape: slim and tapered in most core fits, with a snug seat and thigh.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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