This page is for shoppers who buy Superdry for its graphic-heavy hoodies, Osaka-style tees and quilted jackets, and want alternatives at or near the same price. Superdry is now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting, so the store estate is smaller and the range narrower — the closest like-for-like swaps are high-street casualwear labels like Jack & Jones, Hollister and Zara, while Trapstar, Human Made and Triple 5 Soul give you the same graphic energy with more streetwear credibility.
New York streetwear label founded in 1989 by Camella Ehlke and revived by her in 2023 with archive-inspired utility wear and logo staples.
Why it's similar. Strong alignment in style, silhouette, and materials. Both focus on colorful palettes and cater to similar price segments.
New York streetwear label founded in 2006 by two former Supreme staffers, known for graphic tees, skate decks and reworked NYC iconography.
Why it's similar. Very similar style, silhouette, and palette, with a shared focus on urban streetwear culture and mid-range pricing.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Why it's similar. Both brands embrace vibrant colors and relaxed silhouettes in their designs.
London streetwear label founded in 2005, known for Irongate-logo puffers, tracksuits and graphic tees rooted in UK grime and rap culture.
Why it's similar. Both brands are UK-based with a focus on streetwear, featuring bold graphics and colorful designs within mid-range pricing.
Beijing streetwear brand built on Chinese cultural motifs, known for sneaker collaborations with Nike, Jordan and Converse.
Why it's similar. Similar style and materials with a vibrant color palette and mid-range pricing. Both feature in the streetwear and urban tags.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Why it's similar. Both brands offer colorful and playful styles with an emphasis on unique aesthetics.
San Jose streetwear label making graphic tees, hoodies and headwear rooted in Bay Area hip-hop and hyphy-era nostalgia.
Why it's similar. Aligned in style, materials, and target segment. Both brands produce visually striking designs and graphics.
Nigo's Tokyo label reworking vintage workwear and sportswear with mascot graphics, listed on the Tokyo Stock Exchange since November 2025.
Why it's similar. Similar in style and silhouette, with an emphasis on colorful palettes and premium quality materials.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Why it's similar. Another British casualwear label with a strong house signature, though AllSaints trades Superdry's bright graphics for washed grey-black-khaki basics and leather biker jackets at med-high prices.
Shanghai streetwear label founded in 2020 by Jackson Wang and Henry Cheung, known for minimalist monochrome essentials with signature eyelet detailing.
Why it's similar. Shanghai label from Jackson Wang doing oversized hoodies, tees and outerwear with a recognisable eyelet signature — the graphic-streetwear side of Superdry, minimalist and monochrome instead of colourful.
Los Angeles streetwear label founded in 2016 by rapper YG, built on West Coast graphics, logo tees, hoodies and lifestyle basics.
Why it's similar. YG's Los Angeles label builds the same logo tee, hoodie and jacket core as Superdry, but on bold West Coast graphics and heavy red-and-black palettes at mid pricing.
Abercrombie-owned teen label selling logo tees, denim and swim in a beachy, Y2K-leaning style, now the growth engine of its parent company.
Why it's similar. Abercrombie-owned teen label selling logo tees, hoodies, denim and swim in the same low-to-mid tier as Superdry, with a Y2K-leaning fit instead of Japanese lettering.
Danish high-street menswear brand under Bestseller, built on denim and everyday basics sold through roughly 1,000 stores worldwide.
Why it's similar. Danish high-street menswear from Bestseller with the same low-to-mid pricing and everyday mix of denim, jersey basics, knitwear and outerwear — the most direct like-for-like swap.
British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.
Why it's similar. British, but dressier: Reiss covers tailoring, coats and occasionwear at med-high prices, useful if you want to trade Superdry's casual graphics for something smarter. Majority-owned by Next plc since 2022.
American workwear maker, family-owned since 1889, known for duck canvas jackets, bib overalls and hooded sweatshirts built for job-site durability.
Why it's similar. Shares Superdry's heavy-fabric, workwear-derived outerwear and hooded sweatshirts, minus the graphics — duck canvas Detroit jackets and pocket tees built for durability at mid pricing.
Inditex's flagship Spanish fast-fashion chain, founded in A Coruña in 1975, now chasing design credibility through high-profile designer collaborations.
Why it's similar. Inditex's fast-fashion flagship covers the same low-to-mid budget with casual menswear and womenswear, though it turns over trends rapidly rather than holding a fixed graphic identity.
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Why it's similar. Same low-to-mid price bracket and casual denim-and-basics range as Superdry, but the logo-heavy 1990s branding has largely been retired in favour of wear-to-work pieces.
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
Why it's similar. Logo-driven American sportswear at mid pricing — rugby shirts, polos, varsity jackets and chinos — hitting the same preppy-casual notes as Superdry's Americana side, plus the denim-led Tommy Jeans line.
New Zealand streetwear label from the snowboard scene, known for puffer outerwear, heavyweight hoodies and Kiwiana graphic tees.
Auckland menswear label founded in 2008, known for the cropped, tapered Zespy pant and pared-back streetwear in muted palettes.
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Triple 5 Soul | 92% | Streetwear | Similar |
| 2 | Acapulco Gold | 88% | Streetwear | Similar |
| 3 | Scotch & Soda | 87% | Contemporary | Cheaper |
| 4 | Trapstar | 86% | Streetwear | Similar |
| 5 | Soulgoods | 84% | Streetwear | Cheaper |
| 6 | Ted Baker | 83% | Contemporary | Similar |
| 7 | Breezy Excursion | 80% | Streetwear | Cheaper |
| 8 | Human Made | 78% | Streetwear | More premium |
| 9 | AllSaints | — | Similar | |
| 10 | Team Wang | — | Similar | |
| 11 | 4Hunnid | — | Cheaper | |
| 12 | Hollister | — | Cheaper | |
| 13 | Jack & Jones | — | Cheaper | |
| 14 | Reiss | — | Similar | |
| 15 | Carhartt | — | Cheaper | |
| 16 | Zara | — | Cheaper | |
| 17 | Abercrombie & Fitch | — | Similar | |
| 18 | Tommy Hilfiger | — | Cheaper | |
| 19 | Huffer | — | Similar | |
| 20 | I Love Ugly | — | Similar | |
| 21 | Anti Social Social Club | — | Similar |
Yes. After sustained losses it pushed through a restructuring plan and delisted from the London Stock Exchange in July 2024, with co-founder and CEO Julian Dunkerton backing an equity raise that gave him control of the now-private company. It trades through a reduced UK store estate, e-commerce, franchise partners and shrinking wholesale.
Jack & Jones, Hollister, Zara and Abercrombie & Fitch all sit in the same low-to-mid tier. Jack & Jones is the closest on product mix — denim, jersey basics, knitwear and outerwear — while Hollister matches the logo tee and hoodie side.
Human Made. Nigo's Tokyo label reworks vintage American and Japanese workwear and sportswear with heart, duck and polar bear graphics on loopwheel tees, varsity jackets and sashiko denim. It's med-high priced, so it's an upgrade rather than a swap.
Trapstar for London graphic streetwear at mid pricing, AllSaints for leather jackets and washed rock-referencing basics at med-high, and Ted Baker or Reiss if you want prints and tailoring rather than casual graphics.
Yes. It filed for bankruptcy in March 2023 and was acquired by Bluestar Alliance, which runs it as a licensing operation; the European arm filed again in June 2024, closing stores across five countries. It still sells in the US and online, but product direction has shifted under the new ownership.
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