discoWe compared 22 brands similar to Superdry on fit, price and aesthetic — 4 cheaper and 4 more premium, led by Triple 5 Soul and Acapulco Gold.
If you love the unique style of Superdry, there are several other brands that might also resonate with you. Brands like Scotch & Soda, Ted Baker, and AllSaints offer similar aesthetic values while capturing a distinct essence of fashion. Superdry’s vibrant colors and relaxed silhouettes appeal to many, and these brands maintain that spirit while providing unique twists in their design philosophy. Whether you are looking for eclectic pieces or modern urban wear, shopping alternatives to Superdry can help diversify your wardrobe with stylish options.
New York streetwear label founded in 1989 by Camella Ehlke and revived by her in 2023 with archive-inspired utility wear and logo staples.
Why it's similar. Strong alignment in style, silhouette, and materials. Both focus on colorful palettes and cater to similar price segments.
New York streetwear label founded in 2006 by two former Supreme staffers, known for graphic tees, skate decks and reworked NYC iconography.
Why it's similar. Very similar style, silhouette, and palette, with a shared focus on urban streetwear culture and mid-range pricing.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Why it's similar. Both brands embrace vibrant colors and relaxed silhouettes in their designs.
What changes. More bohemian print-led styling, slightly higher price
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London streetwear label founded in 2005, known for Irongate-logo puffers, tracksuits and graphic tees rooted in UK grime and rap culture.
Why it's similar. Both brands are UK-based with a focus on streetwear, featuring bold graphics and colorful designs within mid-range pricing.
Beijing streetwear brand built on Chinese cultural motifs, known for sneaker collaborations with Nike, Jordan and Converse.
Why it's similar. Similar style and materials with a vibrant color palette and mid-range pricing. Both feature in the streetwear and urban tags.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Why it's similar. Both brands offer colorful and playful styles with an emphasis on unique aesthetics.
Brooklyn-born streetwear label founded by April Walker, mixing workwear and athletic shapes; a 1990s hip-hop staple still run by its founder.
Why it's similar. Strong overlap in style, silhouette, and materials. Both brands reflect urban culture with bold graphics and similar price segments.
San Jose streetwear label making graphic tees, hoodies and headwear rooted in Bay Area hip-hop and hyphy-era nostalgia.
Why it's similar. Aligned in style, materials, and target segment. Both brands produce visually striking designs and graphics.
Nigo's Tokyo label reworking vintage workwear and sportswear with mascot graphics, listed on the Tokyo Stock Exchange since November 2025.
Why it's similar. Similar in style and silhouette, with an emphasis on colorful palettes and premium quality materials.
Detroit label founded in 1978 by Marc Buchanan, known for elaborate embroidered, appliquéd and color-blocked leather jackets rooted in hip-hop style.
Why it's similar. Overlap in streetwear style and colorful palettes, but Pelle Pelle focuses heavier on leather and premium materials.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Why it's similar. AllSaints opened in London in 1994, nine years before Superdry, and works the same washed-graphic-tee and outerwear formula, but swaps Osaka lettering for monochrome leather biker jackets.
Shanghai streetwear label founded in 2020 by Jackson Wang and Henry Cheung, known for minimalist monochrome essentials with signature eyelet detailing.
Why it's similar. Founded in Shanghai in 2020 by Jackson Wang, Team Wang builds the oversized hoodie-and-cargo core Superdry sells, stripped to monochrome minimalism with metal eyelet detail instead of Japanese graphics.
Los Angeles streetwear label founded in 2016 by rapper YG, built on West Coast graphics, logo tees, hoodies and lifestyle basics.
Why it's similar. Rapper YG's Los Angeles label, started 2016, sells the graphic-tee and hoodie staples that anchor Superdry's range, trading Cheltenham's mock-Japanese lettering for West Coast script and plaid trousers.
Abercrombie-owned teen label selling logo tees, denim and swim in a beachy, Y2K-leaning style, now the growth engine of its parent company.
Why it's similar. Abercrombie's teen line matches Superdry almost exactly on price and product, logo tees, hoodies and denim, with an invented Southern California surf backstory in place of Superdry's invented Japanese one.
Danish high-street menswear brand under Bestseller, built on denim and everyday basics sold through roughly 1,000 stores worldwide.
Why it's similar. Bestseller's Danish menswear chain launched in 1990 as a jeans specialist and now sells the same high-street denim, jersey and outerwear mix as Superdry across roughly 1,000 stores.
British contemporary label, founded 1971 in London, known for tailoring, coats and occasion dressing; majority-owned by Next plc since 2022.
Why it's similar. Reiss, a 1971 London tailor now majority-owned by Next, occupies the smarter end of the British high street: wool coats and suiting rather than Superdry's embroidered hoodies and windcheaters.
American workwear maker, family-owned since 1889, known for duck canvas jackets, bib overalls and hooded sweatshirts built for job-site durability.
Why it's similar. Superdry's Windcheater and quilted jackets borrow from American workwear; Carhartt has made the real thing in Detroit since 1889, duck canvas Detroit jackets and hooded sweatshirts built for job sites.
Inditex's flagship Spanish fast-fashion chain, founded in A Coruña in 1975, now chasing design credibility through high-profile designer collaborations.
Why it's similar. Inditex's A Coruna chain undercuts Superdry on turnaround rather than price, refreshing a comparably broad men's, women's and outerwear range across roughly 2,000 stores on rapid production cycles.
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
Why it's similar. Hollister's parent, trading since 1892, sits in the same low-to-mid price band as Superdry, with denim like the Curve Love fit and YPB activewear replacing Osaka graphic tees.
Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.
Why it's similar. Tommy Hilfiger, launched 1985 and PVH-owned since 2010, runs the logo-forward heritage-Americana playbook Superdry borrows from, though its flag-crested rugby shirts and oxfords sit a tier above.
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
Why it's similar. Neek Lurk's 2015 Los Angeles label reduces the formula to Superdry's biggest seller, the printed hoodie, releasing hand-scrawled logo versions through timed online drops rather than a full high-street range.
British casual lifestyle label founded in 1988, selling coastal-leaning womens, mens and kids clothing; owned by Next plc since October 2023.
Why it's similar. Like Superdry, FatFace is a British high-street label built on printed tees, sweatshirts, knitwear and casual outerwear at low-to-mid prices, though its look leans coastal rather than Japanese-graphic Americana.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Triple 5 Soul | 92% | Streetwear | Similar |
| 2 | Acapulco Gold | 88% | Streetwear | Similar |
| 3 | Scotch & Soda | 87% | Contemporary | Cheaper |
| 4 | Trapstar | 86% | Streetwear | Similar |
| 5 | Soulgoods | 84% | Streetwear | Cheaper |
| 6 | Ted Baker | 83% | Contemporary | Similar |
| 7 | Walker Wear | 82% | Streetwear | Cheaper |
| 8 | Breezy Excursion | 80% | Streetwear | Cheaper |
| 9 | Human Made | 78% | Streetwear | More premium |
| 10 | Pelle Pelle | 75% | Streetwear | Similar |
| 11 | AllSaints | 74% | Premium upgrade | More premium |
| 12 | Team Wang | 71% | Minimalist streetwear | More premium |
| 13 | 4Hunnid | 70% | West Coast graphics | Similar |
| 14 | Hollister | 73% | Closest match | Similar |
| 15 | Jack & Jones | 69% | Everyday denim | Similar |
| 16 | Reiss | 65% | Smart tailoring | More premium |
| 17 | Carhartt | 68% | Real workwear | Similar |
| 18 | Zara | 64% | Fast fashion | Similar |
| 19 | Abercrombie & Fitch | 67% | Denim fits | Similar |
| 20 | Tommy Hilfiger | 66% | Preppy Americana | Similar |
| 21 | Anti Social Social Club | 61% | Hoodie drops | Similar |
| 22 | Fatface | 70% | Coastal casuals | Similar |
Triple 5 Soul stands out as the most similar, with a 92% match. It mirrors Superdry's colorful palettes and urban aesthetic, resonating with shoppers looking for vibrant streetwear.
Top picks include Triple 5 Soul, Acapulco Gold, and Scotch & Soda. All three offer mid-range pricing with unique streetwear styles that cater to budget-conscious buyers.
Triple 5 Soul offers a more concentrated urban aesthetic than Superdry, while both stay true to high-quality fabric use. However, fans of Superdry’s vintage flair might find its graphic elements more appealing.
Superdry is celebrated for integrating Japanese graphics with vintage Americana and British style. It’s known for urban apparel with high-quality fabrics and distinctive, bold designs.
Breezy Excursion and Jack & Jones offer excellent value within the mid-range tier, making them great for budget-friendly shoppers seeking stylish alternatives.