NICCE embodies a vibrant urban aesthetic, merging streetwear influences with a contemporary twist. Characterized by its relaxed silhouettes and thoughtful use of high-quality materials, the brand features everything from stylish hoodies to streamlined joggers. Perfect for both everyday wear and more sporty adventures, NICCE combines comfort with a flair for modern design, making it a go-to choice for anyone seeking to elevate their casual wardrobe.

Brands like ASOS and Topman contribute to this dynamic landscape, offering fresh takes on classic styles that resonate with the youthful spirit. Lululemon adds a layer of sophistication with its commitment to performance and style, while Allsaints embraces an edgy, tailored look that complements the NICCE ethos. Dive into our curated list to discover more brands that capture the essence of a laid-back yet fashion-forward lifestyle.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
The New Originals Amsterdam
Match (%)
Style
$$-$$$
Why Similar?
JJJJound
Match (%)
Style
$$
Why Similar?
Fear of God ESSENTIALS
Match (%)
Style
$$-$$$
Why Similar?
VITALY
Match (%)
Style
$$
Why Similar?
Publish Brand
Match (%)
Style
$$
Why Similar?
thisisneverthat
Match (%)
Style
$$-$$$
Why Similar?
Maha Amsterdam
Match (%)
Style
$$-$$$
Why Similar?
Madness Hong Kong
Match (%)
Style
$$-$$$
Why Similar?
The Quiet Life
Match (%)
Style
$$-$$$
Why Similar?
Zanerobe
Match (%)
Style
$$
Why Similar?
Price
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The New Originals Amsterdam

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Urban
Origin
Amsterdam, Netherlands
Made in
Europe
Founded
2013
The New Originals Amsterdam is a clothing brand known for its streetwear style and minimalist designs. The brand offers a range of comfortable and versatile clothing pieces that are perfect for everyday wear.

JJJJound

Size Guide
$$
Med
$$ (Med)
Luxury Basics
Streetwear
Origin
Montreal, Canada
Made in
Canada
Founded
2006

JJJJound was founded as a design blog in order to "examine the recurring patterns in timeless design". From there, it blossomed into one of the best brands out of Canada, delivering a clean, sophisticated and timeless classics of their own and highly-sought after collabs from New Balance to A.P.C.

A women wearing a Fear of God ESSENTIALS black cropped t-shirt

Fear of God ESSENTIALS

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Premium Basics
Origin
Los Angeles, United States
Made in
Asia
Founded
2018
Fear of God ESSENTIALS is a streetwear brand known for its minimalistic and comfortable designs. Their collections often feature oversized silhouettes, neutral colors, and high-quality materials.
$$
Med
$$ (Med)
Edgy
Streetwear
Origin
Los Angeles, United States
Made in
Asia
Founded
2011
VITALY is a contemporary jewelry and clothing brand that combines minimalist design with bold and edgy details. Their pieces are made with high-quality materials and are designed to be versatile and timeless, making them perfect for everyday wear.

Publish Brand

Size Guide
$$
Med
$$ (Med)
Modern
Streetwear
Origin
Costa Mesa, United States
Made in
Asia
Founded
2010
Publish Brand is known for its contemporary and versatile clothing that merges streetwear and high fashion. The brand offers a range of elevated basics and statement pieces with unique details and quality materials.

thisisneverthat

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Contemporary
Streetwear
Origin
Seoul, South Korea
Made in
Asia
Founded
2010
Thisisneverthat is a South Korean streetwear brand that is known for its minimalist designs and clean aesthetic. The brand offers a range of clothing items that are both comfortable and stylish, with a focus on high-quality materials and attention to detail.

Maha Amsterdam

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Urban
Origin
Amsterdam, Netherlands
Made in
Europe
Founded
2013
Maha Amsterdam is a contemporary streetwear brand known for its minimalist designs and attention to detail. Their collections feature clean lines, neutral colors, and high-quality materials, making their pieces versatile and timeless.

Madness Hong Kong

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Edgy
Origin
Hong Kong, China
Made in
China
Founded
2014
Madness Hong Kong, founded by actor and singer Shawn Yue, is renowned for its urban streetwear that blends contemporary design with functional elements. The brand emphasizes high-quality materials and craftsmanship, making it a favorite among fashion-forward individuals seeking a modern yet rugged aesthetic.

The Quiet Life

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Streetwear
Graphic-forward
Origin
Los Angeles, USA
Made in
USA
Founded
2011
The Quiet Life is a clothing brand known for its minimalist and timeless designs. Their collections often feature simple graphics and muted colors, making their pieces easy to mix and match with any wardrobe.

Zanerobe

Size Guide
$$
Med
$$ (Med)
Streetwear
Contemporary
Origin
Sydney, Australia
Made in
Australia
Founded
2002
Zanerobe is a globally recognized Australian men's streetwear brand, known for its modern design aesthetic and high-quality materials. The brand excels in producing innovative, comfortable clothing, particularly in the areas of joggers, denim, and athleisure wear.

Lack of Guidance

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Streetwear
Origin
Los Angeles, USA
Made in
Asia
Founded
2020
Lack of Guidance is a clothing brand known for its fusion of football culture and high-end fashion. Their designs are characterized by a minimalist aesthetic, featuring clean lines and classic silhouettes, making them a go-to choice for those seeking a sophisticated yet sporty look.

Bershka

Size Guide
$$
Med
$$ (Med)
Trendy
Urban
Origin
A Coruña, Spain
Made in
Asia
Founded
1998
Bershka is a fashion brand known for its trendy and affordable clothing for young women and men. The brand offers a wide range of casual wear, party wear, and accessories that are perfect for the fashion-conscious youth.

mnml​

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Streetwear
Origin
Los Angeles, United States
Made in
USA, China
Founded
2016
Mnml is known for offering affordable, streetwear-inspired fashion with a focus on minimalist design and contemporary style. The brand often features a range of essentials like denim, hoodies, and outerwear that appeal to a youthful audience seeking trendy yet budget-friendly options.

AllSaints

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Origin
London, UK
Made in
Europe & Asia
Founded
1994

AllSaints is a British fashion brand known for its edgy, urban aesthetic and high-quality craftsmanship. They are most known for their leather jackets, a signature product for the brand, but they've expanded to offer a wide range of well-made, stylish pieces. Discover more brands like AllSaints here.

$$
Med
$$ (Med)
Quality Basics
Origin
Toronto, Canada
Made in
Egypt & Portugal
Founded
2015

Kotn started with a simple goal to create the perfect t-shirt, with quality, price, and integrity of the people who made it. Today, they’re a certified B Corporation voted Best for the World™, with the fourth-highest B Impact Score of apparel brands in North America. With each order, they invest in creating jobs, infrastructure, systems, and education to alleviate poverty and create shared, sustainable growth for their communities.

$$
Med
$$ (Med)
Casual
Streetwear
Origin
Auckland, New Zealand
Made in
New Zealand, China
Founded
1997
Huffer is a New Zealand-based brand renowned for its streetwear-inspired designs and high-quality outerwear, particularly its down jackets. The brand seamlessly blends functionality with style, making it a favorite for both urban and outdoor lifestyles.

Lululemon

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Origin
Vancouver, Canada
Made in
Asia
Founded
1998

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs.  The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

Bianca Chandon

Size Guide
$$$
High
$$$ (High)
Streetwear
Casual
Origin
New York City, United States
Made in
USA
Founded
2014
Bianca Chandon is known for its minimalist and gender-neutral approach to fashion. The brand is recognized for its high-quality fabrics, attention to detail, and understated designs that appeal to a wide range of customers.
$
Low
$ (Low)
Trendy
Affordable
Origin
Sheffield, United Kingdom
Made in
India
Founded
1978

Topman is a British high-street fashion brand known for wide range of trendy styles at affordable prices.

$$
Med
$$ (Med)
Fast-fashion
Origin
Barcelona, Spain
Made in
Asia
Founded
1984

Mango is a Spanish clothing brand known for their affordable fast-fashion approach that delivers trendy designs and in-season styles. The brand operates over 2,200 stores in 110 countries, making it one of the largest fashion retailers in the world.

Reigning Champ

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Premium
Athleisure
Origin
Vancouver, Canada
Made in
Canada
Founded
2007
Reigning Champ is a Canadian brand known for its high-quality athletic wear and minimalist designs. Their focus on using premium fabrics and attention to detail has made them a favorite among athletes and fashion enthusiasts alike.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Fast-fashion
Origin
A Coruña, Spain
Made in
Europe & Asia
Founded
1975

Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.

A woman wearing a ASOS baby blue sweat suit
$$
Med
$$ (Med)
Contemporary
Trendy
Origin
London, UK
Made in
China
Founded
2000

ASOS ("As Seen On Screen") came to prominence with the slogan: 'Buy what you see on film and TV'. Starting from their celebrity-linked clothing website, they've since become known for their fast fashion approach, which involves quickly producing and selling trendy, fashionable items at affordable prices.

Jack & Jones

Size Guide
$$
Med
$$ (Med)
Casual
Basics
Origin
Brande, Denmark
Made in
Asia
Founded
1989
Jack & Jones is a Danish clothing brand that is known for its high-quality and trendy menswear. The brand offers a wide range of clothing items, from casual t-shirts to formal suits, that are designed to fit the modern man's style.

Outerknown

Size Guide
$$$
High
$$$ (High)
Sustainable
Origin
Culver City, USA
Made in
Global
Founded
2015

Outerknown is known for its sustainable and ethical approach to fashion, producing high-quality menswear using environmentally friendly materials and practices.

26 Brands like NICCE

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{"pillar":"NICCE","rows":[{"name":"The New Originals Amsterdam","score":89,"style":"Streetwear","price":"Med-High","whySimilar":"Very aligned in streetwear style with minimalistic and neutral palettes. Similar silhouette, fit, and materials are used, with a nearly identical segment and price range."},{"name":"JJJJound","score":88,"style":"Luxury","price":"Med","whySimilar":"JJJJound shares a focus on clean, minimalistic designs with a relaxed silhouette."},{"name":"Fear of God ESSENTIALS","score":87,"style":"Streetwear","price":"Med-High","whySimilar":"Streetwear style match with relaxed silhouettes, neutral palettes, and similar price segment and materials used."},{"name":"VITALY","score":86,"style":"Streetwear","price":"Med","whySimilar":"Similar style with the same silhouette, fit, and palette. Overlaps in premium materials and urban tags."},{"name":"Publish Brand","score":85,"style":"Streetwear","price":"Med","whySimilar":"Offers contemporary streetwear with relaxed silhouettes and neutral palettes similar to NICCE. Materials and price segment are closely aligned."},{"name":"thisisneverthat","score":83,"style":"Streetwear","price":"Med-High","whySimilar":"Aligns with streetwear aesthetics, neutral palettes, and similar silhouettes. Additional use of synthetics diversifies material use slightly."},{"name":"Maha Amsterdam","score":82,"style":"Streetwear","price":"Med-High","whySimilar":"Streetwear brand with relaxed and boxy silhouettes, neutral palette, and similar material use. Situated in the premium segment with a slightly higher price."},{"name":"Madness Hong Kong","score":80,"style":"Streetwear","price":"Med-High","whySimilar":"Strong streetwear connection with similar silhouettes and material use. Shares mid-range market positioning."},{"name":"The Quiet Life","score":79,"style":"Streetwear","price":"Med-High","whySimilar":"Shares the streetwear style, relaxed silhouette, and neutral palette. Similar materials and mid-range status."},{"name":"Zanerobe","score":78,"style":"Streetwear","price":"Med","whySimilar":"Modern streetwear with a relaxed fit and neutral palette, aligning with street-forward silhouettes."}]}

We hope this roundup of brands like NICCE helped you find your next favorite label. Have a suggestion we should add? Let us know — we’re always updating these lists to keep them fresh and useful.

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