discoWe compared 31 brands similar to NICCE on fit, price and aesthetic — 1 cheaper and 11 more premium, led by Arne and Champion.
If you're a fan of NICCE, a contemporary streetwear brand known for its clean designs and urban aesthetic, you might also appreciate brands like JJJound, Bershka, and AllSaints. JJJound shares NICCE’s focus on minimalistic, high-quality styles, while Bershka’s trendy offerings align with street fashion. AllSaints adds an edgy touch to the mix, making it a top pick for those interested in premium craftsmanship. Discover more brands like NICCE to elevate your streetwear game while maintaining a commitment to style and quality.
British DTC label from Warrington making minimalist men's and women's essentials plus Portuguese-made footwear at accessible prices.
Why it's similar. UK DTC minimal essentials at a similar price
What changes. Quieter, logo-free and more athleisure-adjacent than graphic streetwear
American sportswear label behind the Reverse Weave hoodie, founded 1919 and owned by Authentic Brands Group since 2024.
Why it's similar. Heritage wordmark hoodies and sweats
What changes. Century-old sportswear archive rather than young London label
Jerry Lorenzo's more affordable Fear of God line, built on boxy hoodies, sweatpants and tees in muted tones with minimal logo branding.
Why it's similar. Streetwear style match with relaxed silhouettes, neutral palettes, and similar price segment and materials used.
What changes. Premium hype pricing and drop-based releases
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
British label pairing vintage Americana with Japanese-style graphics, now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting.
Why it's similar. British high-street graphics at accessible prices
What changes. Louder Americana/Japanese graphics, much broader range
Independent Amsterdam streetwear label mixing collegiate Americana with technical utility under its "Creatives Are The New Athletes" ethos.
Why it's similar. Very aligned in streetwear style with minimalistic and neutral palettes. Similar silhouette, fit, and materials are used, with a nearly identical segment and price range.
Montreal design studio turned label making pared-back essentials and limited-run collaborations with New Balance, Reebok, Vans and A.P.C.
Why it's similar. JJJJound shares a focus on clean, minimalistic designs with a relaxed silhouette.
Southern California menswear label built around utility-driven trousers, joggers and outerwear in muted, minimally branded palettes.
Why it's similar. Offers contemporary streetwear with relaxed silhouettes and neutral palettes similar to NICCE. Materials and price segment are closely aligned.
What changes. Utility trouser focus, less logo branding
Seoul streetwear label known for graphic logo tees, workwear-leaning basics and frequent collaborations with Grateful Dead, New Era and Disney.
Why it's similar. Aligns with streetwear aesthetics, neutral palettes, and similar silhouettes. Additional use of synthetics diversifies material use slightly.
Hong Kong label founded in 2014 by actor-singer Shawn Yue, making minimal, utility-driven streetwear and frequent sneaker and outerwear collaborations.
Why it's similar. Strong streetwear connection with similar silhouettes and material use. Shares mid-range market positioning.
Independent Los Angeles streetwear brand founded in 1997 by Andy Mueller, known for graphic headwear, small-batch basics and artist collaborations.
Why it's similar. Shares the streetwear style, relaxed silhouette, and neutral palette. Similar materials and mid-range status.
Sydney men's streetwear label founded in 2002, known for curved-hem tees, tapered and drop-crotch pants, and muted tonal palettes.
Why it's similar. Modern streetwear with a relaxed fit and neutral palette, aligning with street-forward silhouettes.
Amsterdam label merging 1990s football nostalgia with contemporary sportswear, known for knitwear, track jackets and retro scarves.
Inditex's youth-oriented Spanish fast-fashion label, selling trend-led women's and men's clothing and accessories at low prices in roughly 68 markets.
Los Angeles men's streetwear label known for low-priced trend denim, cargos and hoodies, owned by brand accelerator a.k.a. Brands since 2021.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Toronto brand making minimalist everyday basics and bedding from directly sourced Egyptian cotton, with B Corp certification and traceable supply chain.
New Zealand streetwear label from the snowboard scene, known for puffer outerwear, heavyweight hoodies and Kiwiana graphic tees.
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
New York label from pro skateboarder Alex Olson, pairing skate-rooted basics with 1970s disco and queer nightlife references.
British high-street menswear label, now majority-owned by Heartland with ASOS, selling denim, tailoring and basics at accessible prices.
Spanish fast-fashion retailer founded in Barcelona in 1984, selling trend-led womenswear, menswear and kids' clothing across more than 100 countries.
Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.
Inditex's flagship Spanish fast-fashion chain, founded in A Coruña in 1975, now chasing design credibility through high-profile designer collaborations.
London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.
Danish high-street menswear brand under Bestseller, built on denim and everyday basics sold through roughly 1,000 stores worldwide.
Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Accra streetwear label and creative collective making graphic tees, hoodies and jerseys rooted in Ghanaian youth culture and social commentary.
London streetwear label founded in 2005, known for Irongate-logo puffers, tracksuits and graphic tees rooted in UK grime and rap culture.
Why it's similar. Another London label working the same mid-priced hoodie, tracksuit and tee territory as NICCE, though Trapstar leans on gothic Irongate graphics rather than minimal logos.
Accessories, eyewear and adjacent labels with the same sensibility as NICCE — a complement, not a substitute for the clothing.
Toronto label making genderless jewelry from recycled stainless steel, spanning chunky chains, chokers, cuffs and double-finger rings.
Why it's similar. Similar style with the same silhouette, fit, and palette. Overlaps in premium materials and urban tags.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Arne | Everyday basics | Similar |
| 2 | Champion | Logo hoodies | Similar |
| 3 | Fear of God ESSENTIALS | Streetwear | More premium |
| 4 | Superdry | Graphic casual | Similar |
| 5 | The New Originals Amsterdam | Streetwear | More premium |
| 6 | JJJJound | Luxury | Similar |
| 7 | Publish Brand | Streetwear | Similar |
| 8 | thisisneverthat | Streetwear | More premium |
| 9 | Madness Hong Kong | Streetwear | More premium |
| 10 | The Quiet Life | Streetwear | More premium |
| 11 | Zanerobe | Streetwear | Similar |
| 12 | Lack of Guidance | More premium | |
| 13 | Bershka | Similar | |
| 14 | mnml | Similar | |
| 15 | AllSaints | More premium | |
| 16 | Kotn | Similar | |
| 17 | Huffer | Similar | |
| 18 | Lululemon | More premium | |
| 19 | Bianca Chandon | More premium | |
| 20 | Topman | Cheaper | |
| 21 | Mango | Similar | |
| 22 | Reigning Champ | More premium | |
| 23 | Scotch & Soda | Similar | |
| 24 | Zara | Similar | |
| 25 | Asos | Similar | |
| 26 | Jack & Jones | Similar | |
| 27 | Outerknown | More premium | |
| 28 | Anti Social Social Club | Similar | |
| 29 | Noah NYC | Similar | |
| 30 | Free the Youth | Similar | |
| 31 | Trapstar | Similar | |
| 32 | VITALYAccessories & adjacent | Streetwear | Similar |
The New Originals Amsterdam, with a score of 89%, is most similar to NICCE, sharing a strong alignment in streetwear style and a focus on minimalistic, neutral designs.
Brands like The New Originals Amsterdam ($$-$$$), JJJJound ($$), and Fear of God ESSENTIALS ($$-$$$) offer stylish streetwear at mid-range prices, comparable but often more accessible.
While both have a strong focus on minimalist streetwear, The New Originals Amsterdam might appeal more to those intrigued by a European twist and slightly premium pricing.
NICCE is celebrated for its clean, minimalistic designs featuring relaxed silhouettes and neutral palettes, making it a go-to for urban essentials infused with comfort and style.
For budget-conscious fashion enthusiasts, mnml ($-$$) and Bershka ($$) offer affordable alternatives that still capture the essence of modern streetwear.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?