82% matchMalice Studios
Irreverent graphics on heavyweight fleece, DTC-led
What changes: Darker, edgier art direction with no anime fandom angle
Brand profile
NIKIFILINI
Moscow streetwear label making anime- and pop-culture-driven graphic hoodies, tees and accessories for a self-described "kidult" audience.
MoscowOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like NIKIFILINI like Malice Studios, IZZUE Hong Kong, Marc Jacobs →
What to know about NIKIFILINI
Anime fandom is the design brief
The Moscow label builds around anime and "kidult" subculture, using ironic graphic prints rather than following seasonal trends.
Printed hoodies and knitwear lead
The range centres on printed hoodies, T-shirts, knitwear and accessories, cut for comfort rather than tailored precision.
Direct online sales, large following
Founded in 2020, it sells direct-to-consumer online at mid-to-high prices, with roughly 436,000 Instagram followers driving reach.
If you like NIKIFILINI
82% match
73% matchIZZUE Hong Kong
Asian-market logo streetwear with youth-club energy
What changes: Retail-group scale and outerwear focus over print storytelling
70% matchMarc Jacobs
Heaven line taps the same anime and kidult nostalgia
What changes: Luxury house pricing and full accessories/bag business
68% matchOpening Ceremony
Pop-culture collab prints and youth-culture graphics
What changes: Multi-line contemporary label, less fandom-specific
Brand facts
NIKIFILINI is a Russian streetwear label based in Moscow that builds its identity around anime fandom and "kidult" subculture, describing itself as a brand for the anime generation. Its own brand statement emphasises street style, comfort-first cuts, quality materials and ironic graphic prints over seasonal trend-chasing. Output centres on printed hoodies, T-shirts and accessories sold direct-to-consumer online, supported by a large social following of roughly 436,000 on Instagram. No ownership change, insolvency or closure has been reported for the label.
- Founded
- 2020
- Origin
- Moscow, Russia
- Made in
- Russia
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Minimalist / Contemporary