Brand profile

Opening Ceremony

New York label founded in 2002 by Carol Lim and Humberto Leon, now under Farfetch's New Guards Group and largely dormant since its stores closed.

New York CityOrigin

UnisexFocus

StreetwearStyle

$$$Price

13 brands like Opening Ceremony like Kenzo, Sandy Liang, Kith →

What to know about Opening Ceremony

Built as a store, then a label

It started in 2002 as a downtown Manhattan multi-brand shop that paired its own collection with imports from a rotating host country, named after the Olympic ceremony.

Collaboration was the operating model

Founders Carol Lim and Humberto Leon built the name on outside partnerships, including projects with Chloe Sevigny and Vans, rather than a single house signature.

Ownership churn has slowed output

New Guards Group bought it in 2020 and the stores closed; after Coupang's Farfetch deal and New Guards' 2024 restructuring, new product has been minimal.

Known forJackets

StyleStreetwear Minimalist / Contemporary Y2K

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Kenzo

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Same designers' playful print-and-logo house codes

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74% match

Sandy Liang

$$$NY cult womenswearNew York City, United States

Downtown NY girlhood whimsy, still independent

What changes: Womenswear-only, smaller range, no multi-brand retail

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73% match

Kith

$$$Collab dropsNew York City, United States

NY collab machine built on a retail experience

What changes: Sneaker and sportswear core rather than runway fashion

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72% match

Maison Kitsuné

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Franco-Japanese logo staples with a café-and-music world

What changes: Calmer, more wearable basics; less runway experimentation

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Brand facts

Opening Ceremony is a New York fashion label founded in September 2002 by Carol Lim and Humberto Leon, named after the Olympic tradition of nations convening. It began as a downtown Manhattan multi-brand store pairing an in-house collection with imports from a rotating "host" country, alongside collaborations including Chloë Sevigny and Vans. Farfetch's New Guards Group bought the brand in January 2020 and the physical stores closed. Coupang acquired Farfetch in late 2023, and New Guards entered Italian restructuring in November 2024; brand output has since been minimal.

Founded: 2002
Origin: New York City, United States
Made in: Italy, Portugal, USA
Price: $$$
Focus: Unisex
Facts checked: August 2026
Styles: Streetwear, Minimalist / Contemporary, Y2K

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