Nohant

Nohant is a unisex ready-to-wear label founded in Seoul in 2012 by designer Noah Nam, who named it after the French pronunciation of his own name. The brand builds collections around genderless wardrobe staples — cable and logo knitwear, oxford shirting, sweatshirts, outerwear and accessories — in nostalgic colour palettes and retro-leaning patterns. Nam describes the look as a Parisian-inflected "brunch look": casual elegance rather than streetwear volume. Nohant shows at Seoul Fashion Week, has presented during New York Fashion Week, and sells through its own Korean and global webstores.