Brand profile
Nudie Jeans Co
Gothenburg denim brand making organic-cotton dry and washed jeans backed by free lifetime repairs, trade-ins and resale.
GothenburgOrigin
Workwear / HeritageStyle
$$Price
Similar to Taylor Stitch, G-Star RAW, Buck Mason →
What to know about Nudie Jeans Co
Repairs are part of the purchase
Every pair comes with free repairs for life, plus trade-in and resale programs, supported by roughly 33 repair shops and stockists in over 50 countries.
All-organic cotton across the denim
Dry, selvage and washed jeans are made in 100% organic cotton, so the sustainability claim covers the core product rather than a side capsule.
Scandinavian restraint, not Americana costume
Founded in Gothenburg in 2001, it treats denim heritage plainly — jeans plus tees, knitwear, shirting and jackets, without heavy workwear styling.
Looks from Nudie Jeans Co
Shop Nudie Jeans Co →
Men's Loud Larry Wide Leg Selvedge Denim Jeans in Dry Lightning Selv, Size 33"$265
Men's Nudie Rad Rufus Jeans in Indigo Blues, Size 33"$127
Men's Pedersson Leather Belt in Black, Size X-Small$85
Men's Pedersson Leather Belt in Toffee Brown, Size X-Large$85
Men's Blake Zip Jacket in Navy, Size X-Large$172
Men's Rad Rufus Jeans in Summer Shadow, Size 28"$85Shop Nudie Jeans Co
Shop all Nudie Jeans Co ↗Available atEND.
If you like Nudie Jeans Co
80% matchTaylor Stitch
Organic cotton and hemp basics with a repair-and-reuse ethos
75% matchG-Star RAW
European raw-denim purism with harder 3D construction
72% matchBuck Mason
Five-pocket denim and tees as a tight everyday uniform
70% matchOuterknown
Fair Trade organic staples with a circular resale program
Keep exploring
Brand facts
Nudie Jeans Co is a Swedish denim label founded in Gothenburg in 2001 by designer Maria Erixon with Joakim Levin and Palle Stenberg. It builds dry, selvage and washed jeans in 100% organic cotton, alongside tees, knitwear, shirting, jackets and accessories, in a pared-back Scandinavian take on denim heritage. The brand remains privately held under Svenska Jeans Holding and reported SEK 511 million in 2024 sales. Free lifetime repairs, trade-ins and resale anchor its circular model, with roughly 33 repair shops and stockists in over 50 countries.
- Founded
- 2001
- Origin
- Gothenburg, Sweden
- Price
- $$
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary
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