Brand profile
OAS swimwear
Swedish resortwear label founded in 2010, known for swim trunks and terry camp-collar shirts in retro prints and faded colour.
StockholmOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
16 brands like OAS swimwear like Bather, Tombolo, Stockholm (Surfboard) Club →
What to know about OAS swimwear
Started with a Barcelona sourcing habit
Oliver Lundgren began by bringing espadrilles and swim trunks back from Spanish summers to friends in Sweden; the name is his three initials.
Swim trunks anchor a resort wardrobe
Trunks remain the core product, extended into terry camp-collar shirts and shorts, printed short-sleeves, knit polos, linen separates and beach accessories.
Mid-century prints, faded colour
The look leans on retro graphic prints and washed-out palettes rather than Scandinavian austerity, with organic cotton and recycled polyester at mid-tier prices.
Looks from OAS swimwear
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88% matchBather
Printed swim trunks and resort shirts, North American
What changes: Narrower range, less terry/mid-century print depth
84% matchTombolo
Original-print cabana shirts as the hero piece
What changes: Shirt-led escapewear rather than swim-first
80% matchStockholm (Surfboard) Club
Same Stockholm surf-nostalgia, more graphic-led
What changes: Streetwear/graphic tees over resort separates
72% matchRhythm
Washed retro palette across swim and casualwear
What changes: Lower price, broader surf-lifestyle basics
Brand facts
OAS Company is a Swedish resortwear label founded in 2010 by Oliver Lundgren, whose initials — Oliver Adam Sebastian — give the brand its name, after summers in Barcelona sourcing espadrilles and swimwear for friends back home. Swim trunks remain core, alongside terry-cloth camp-collar shirts and shorts, printed short-sleeve shirts, knit polos, linen separates and beach accessories in mid-century-leaning prints and faded colour. The brand emphasises organic cotton and recycled polyester. It sells direct and through retailers including SSENSE, Smallable and Stuarts London.
- Founded
- 2010
- Origin
- Stockholm, Sweden
- Made in
- Asia
- Price
- $$
- Typical prices
- Shirts $170–$175 · Shorts $108–$140 · Swimwear $110–$110
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Streetwear