88% matchOur Legacy
Swedish peer with custom fabrics and reworked staples
What changes: Purely a label, no multi-brand retail arm
Brand profile
Swedish menswear label and multi-brand retailer from Malmö, pairing its in-house collection with curated designer and sportswear buys.
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Founded in Malmö in 2006 by four partners, it sells its own in-house collection alongside other brands, online and in stores in Sweden and the UK.
Its reputation came from mixing sportswear with high-end designer labels in the same edit, a merchandising approach that later spread across the industry.
The in-house range runs to tailoring-influenced outerwear, trousers, knitwear and sneakers, priced in the high tier alongside the designer names it stocks.
88% matchSwedish peer with custom fabrics and reworked staples
What changes: Purely a label, no multi-brand retail arm
80% matchNordic minimalism with a sportswear/workwear base
What changes: More utilitarian and lower price, less designer edge
78% matchFellow Malmö label, more conceptual knit and tailoring
What changes: Runway-driven, narrower product range
74% matchSame relaxed tailoring-meets-travel-fabric register
What changes: Munich softness, no sneakers or streetwear crossover
Très Bien is a Swedish menswear label and multi-brand retailer founded in 2006 in Malmö by brothers Simon and Hannes Hogeman with Björn Lindén and Jakob Törnberg. It built its reputation by merchandising sportswear beside high-end designer clothing, an approach that spread across the industry. The in-house line covers tailoring-influenced outerwear, trousers, knitwear and sneakers, sold alongside a curated selection of other labels through its e-store and physical stores in Sweden and the UK.