Brand profile

Tres-Bien

Swedish menswear label and multi-brand retailer from Malmö, pairing its in-house collection with curated designer and sportswear buys.

MalmöOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$$Price

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A man with long hair wearing a Tres-Bien checkered green and black zip jacket and brown pants

What to know about Tres-Bien

A store and a label together

Founded in Malmö in 2006 by four partners, it sells its own in-house collection alongside other brands, online and in stores in Sweden and the UK.

Sportswear shelved beside designer clothing

Its reputation came from mixing sportswear with high-end designer labels in the same edit, a merchandising approach that later spread across the industry.

Tailoring logic, sportswear surroundings

The in-house range runs to tailoring-influenced outerwear, trousers, knitwear and sneakers, priced in the high tier alongside the designer names it stocks.

Known forShirts & overshirtsTrousers & pantsJacketsSweaters & knitwear

Brand facts

Très Bien is a Swedish menswear label and multi-brand retailer founded in 2006 in Malmö by brothers Simon and Hannes Hogeman with Björn Lindén and Jakob Törnberg. It built its reputation by merchandising sportswear beside high-end designer clothing, an approach that spread across the industry. The in-house line covers tailoring-influenced outerwear, trousers, knitwear and sneakers, sold alongside a curated selection of other labels through its e-store and physical stores in Sweden and the UK.

Founded
2006
Origin
Malmö, Sweden
Made in
Italy
Price
$$$$
Focus
Menswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Streetwear, Athleisure / Sportswear

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