90% matchvisvim
Natural-dye heritage craft, Americana-rooted
What changes: Much higher price and heavy footwear focus
Brand profile
OLD JOE
Japanese designer label reworking early-20th-century workwear and tailoring into hand-dyed, made-in-Japan garments built to age gracefully.
TokyoOrigin
UnisexFocus
Workwear / HeritageStyle
$$$$Price
4 brands like OLD JOE like visvim, Bode, Auralee →
What to know about OLD JOE
A pattern maker's reconstruction of vintage
Founder Yusuke Takagi worked as a freelance pattern maker before starting the label in 2007, rebuilding early-20th-century workwear, old uniforms and European tailoring from the cut up.
Fabrics are dyed to age
Rich dyeing methods and deliberately aged, durable cloth mean garments are built to patinate; details like corozo buttons follow the same period logic.
Made in Japan, sold narrowly
Production stays in Japan and distribution runs through a Tokyo flagship, a Kanazawa store and specialist stockists such as HINOYA, lost & found and Burg & Schild.
If you like OLD JOE
90% match
76% matchBode
Antique-textile romance, hand-worked one-of-a-kind pieces
What changes: US-made patchwork/quilting and print storytelling, less tailoring
74% matchAuralee
Japan-made, custom-woven fabrics but cleaner and undyed
What changes: Minimal modern lines rather than vintage workwear reworks
68% matchMargaret Howell
Utility-rooted tailoring in traditional cloth, lower key
What changes: British mills, no distressing or dye treatments
Brand facts
OLD JOE is a Japanese label founded in 2007 by designer Yusuke Takagi, a former freelance pattern maker who reinterprets early-20th-century workwear, vintage uniforms and European tailoring. Garments are made in Japan with heritage construction, rich dyeing methods, aged-looking durable fabrics and details such as corozo buttons, and are built to patinate with wear. Collections cover jackets, trousers, shirting and knitwear under the OLD JOE and OLD JOE & CO. labels, sold via a Tokyo flagship, a Kanazawa store and specialist stockists including HINOYA, lost & found and Burg & Schild.
- Founded
- 2007
- Origin
- Tokyo, Japan
- Price
- $$$$
- Typical prices
- Shirts $292–$382 · Jackets $486–$1688
- Focus
- Unisex
- Styles
- Workwear / Heritage, Quiet luxury