Brand profile

OLD JOE

Japanese designer label reworking early-20th-century workwear and tailoring into hand-dyed, made-in-Japan garments built to age gracefully.

TokyoOrigin
Workwear / HeritageStyle
$$$$Price

Similar to visvim, Bode, Auralee

Four models in faded indigo denim overalls, chore jackets and cream trousers against a warm studio backdrop

What to know about OLD JOE

A pattern maker's reconstruction of vintage

Founder Yusuke Takagi worked as a freelance pattern maker before starting the label in 2007, rebuilding early-20th-century workwear, old uniforms and European tailoring from the cut up.

Fabrics are dyed to age

Rich dyeing methods and deliberately aged, durable cloth mean garments are built to patinate; details like corozo buttons follow the same period logic.

Made in Japan, sold narrowly

Production stays in Japan and distribution runs through a Tokyo flagship, a Kanazawa store and specialist stockists such as HINOYA, lost & found and Burg & Schild.

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Brand facts

OLD JOE is a Japanese label founded in 2007 by designer Yusuke Takagi, a former freelance pattern maker who reinterprets early-20th-century workwear, vintage uniforms and European tailoring. Garments are made in Japan with heritage construction, rich dyeing methods, aged-looking durable fabrics and details such as corozo buttons, and are built to patinate with wear. Collections cover jackets, trousers, shirting and knitwear under the OLD JOE and OLD JOE & CO. labels, sold via a Tokyo flagship, a Kanazawa store and specialist stockists including HINOYA, lost & found and Burg & Schild.

Founded
2007
Origin
Tokyo, Japan
Price
$$$$
Facts checked
August 2026
Styles
Workwear / Heritage, Quiet luxury

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