Brand profile

Olly Shinder

London label reworking workwear, military and rave uniforms into queer-coded technical menswear defined by hardware detailing and "luxury utility" construction.

LondonOrigin
MenswearFocus
TechwearStyle
$$$$Price

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A man wearing a grey Olly Shinder technical jacket and matching curved-seam trousers

What to know about Olly Shinder

Olly Shinder is a London menswear label founded in 2022 by its namesake designer immediately after he graduated from Central Saint Martins' BA programme. It reworks uniform archetypes — workwear, military kit, emergency services and sportswear — through a queer lens, combining technical fabrics, lingerie-level textiles, watertight zips and exposed hardware into what Shinder terms "luxury utility." The brand has been part of Dover Street Market Paris's Brand Development incubator since its first season and showed with Fashion East from SS24. Stockists include SSENSE, Machine-A, Très Bien, H.Lorenzo and Dover Street Market globally.

The pieces that define Olly Shinder

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Zip Trousers

Watertight welded zips running the length of the leg are the brand's clearest signature, turning technical utility hardware into a queer-coded silhouette.

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Scout Shorts

A uniform archetype reworked season after season, the Scout Shorts distill Shinder's fixation on youth-organisation and emergency-services kit.

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Quad Zip Jacket

The exposed multi-zip outerwear piece is the fullest expression of Shinder's "luxury utility" approach to military and workwear outerwear.

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Available atSSENSE

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Brand facts

Founded
2022
Origin
London, United Kingdom
Price
$$$$
Focus
Menswear
Styles
Techwear, Avant-garde

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