82% matchMISBHV
Rave-club subversion instead of punk-skate hardware
What changes: Techno/leather club codes and heavier logo merch, lower price
Brand profile
HYEIN SEO
Seoul label blending punk and skate-rooted streetwear — harnesses, chains, slogan graphics — with increasingly handmade, classical tailoring.
SeoulOrigin
UnisexFocus
Avant-gardeStyle
$$$$Price
23 brands like HYEIN SEO like MISBHV, ADER-error, UNDERCOVER →
What to know about HYEIN SEO
Antwerp training, Seoul execution
Hyein Seo and CEO Jinho Lee met at Antwerp's Royal Academy and run the label from Seoul; it debuted in New York via VFiles and won the Samsung Fashion & Design Fund.
Punk hardware over tailoring polish
Harnesses, safety pins, chains and slogan graphics sit alongside oversized outerwear, with some handmade, more classical pieces balancing the skate and punk references.
Priced high, worn by musicians
It sits in the high tier and sells through SSENSE and Machine-A, with Rihanna, Kendrick Lamar, Grimes and NewJeans among the people wearing it.
If you like HYEIN SEO
See all 23 brands like HYEIN SEO →82% match
76% matchADER-error
Same Seoul oversized unisex streetwear, softer and graphic-led
What changes: Playful color and logo distortion rather than punk hardware
74% matchUNDERCOVER
The original punk-and-horror reference deconstruction
What changes: Far deeper archive, more tailoring and much higher price
70% matchPushbutton
Seoul peer with playful, pastel-leaning street silhouettes
What changes: Less aggressive, more whimsical and womenswear-driven
Brand facts
HYEIN SEO is a Seoul label run by designer Hyein Seo and CEO Jinho Lee, who met at Antwerp's Royal Academy of Fine Arts. It broke through with a VFiles-backed New York Fashion Week debut and later won the Samsung Fashion & Design Fund. Collections mix punk and skate references — harnesses, safety pins, chains, slogan graphics, oversized outerwear — with more classical, handmade pieces and a growing menswear line. Stocked at SSENSE and Machine-A, and worn by Rihanna, Kendrick Lamar, Grimes and NewJeans.
- Founded
- 2014
- Origin
- Seoul, South Korea
- Made in
- South Korea
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Avant-garde, Punk / Grunge / Goth, Techwear