HYEIN SEO

HYEIN SEO is a Seoul label run by designer Hyein Seo and CEO Jinho Lee, who met at Antwerp's Royal Academy of Fine Arts. It broke through with a VFiles-backed New York Fashion Week debut and later won the Samsung Fashion & Design Fund. Collections mix punk and skate references — harnesses, safety pins, chains, slogan graphics, oversized outerwear — with more classical, handmade pieces and a growing menswear line. Stocked at SSENSE and Machine-A, and worn by Rihanna, Kendrick Lamar, Grimes and NewJeans.