82% matchFree the Youth
Global-south collective turning local youth craft into graphics
What changes: Accra-rooted community energy, no footwear or profit-share pledge
Brand profile
ONE432
New York-based, Lahore-made streetwear label sharing 50% of net profits with its artisans and children's education programs.
New YorkOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like ONE432 like Free the Youth, Noah NYC, Patagonia →
What to know about ONE432
Half the profit goes back
The "Equal Share" model pledges 50% of net profits from every unit to the artisans who made it and to sponsoring children's education.
Lahore craft, New York label
Founded by Pakistani designer and Parsons professor Ammar Belal with Umar Ahmad, the brand is run from New York and produced in Lahore.
Hand-embroidered juttis anchor the range
Footwear is the signature — hand-embroidered juttis and leather styles — sold alongside shackets, hoodies, sweatshirts and shirting made from upcycled textiles.
If you like ONE432
82% match
78% matchNoah NYC
Ethics-forward NY label that publishes its factory values
What changes: Preppy skate-surf tailoring rather than South Asian craft
72% matchPatagonia
Ownership structure built around giving profits away
What changes: Technical outdoor gear at scale, not artisanal streetwear
68% matchHeron Preston
NY workwear silhouettes with upcycled and deadstock fabric
What changes: Higher price, uniform/industrial codes over hand embroidery
Brand facts
ONE432 is a social-impact streetwear label founded by Pakistani designer and Parsons professor Ammar Belal with partner Umar Ahmad, headquartered in New York with production in Lahore. Its "Equal Share" model pledges 50% of net profits from every unit to the artisans who make it and to sponsoring children's education. Collections pair hand-embroidered juttis and leather footwear with upcycled-textile shackets, hoodies, sweatshirts and shirting. The business has been profiled by Vogue Business and won NYU Stern's 2021 Entrepreneurs Challenge.
- Founded
- c. 2017
- Origin
- New York, United States
- Price
- $$
- Typical prices
- Hoodies $95–$145 · Jackets $200–$365 · Home goods $47–$55
- Focus
- Unisex
- Styles
- Streetwear, Workwear / Heritage