Brand profile

OSOI

Seoul accessories label making sculptural, industrial-minimalist leather handbags, founded and designed by Heejin Kang since 2016.

SeoulOrigin
Minimalist / ContemporaryStyle
$$$$Price

Similar to Bottega Veneta, LEMAIRE, Jil Sander

Two models in oversized tailoring holding black and tan OSOI leather bags

What to know about OSOI

Bags built around named silhouettes

The line is organized by recurring shapes — Brocle, Brot, Toni, Boat, Folder, Pillow — sculptural leather bodies with industrial hardware rather than seasonal reinvention.

Under most designer leather goods

Bags land roughly $310–$570, sitting below typical luxury handbag pricing while stocked alongside it at SSENSE, END., Farfetch, Shopbop and Kith.

Slow is the stated brief

The name comes from the Japanese word for slow, and the output matches it: polished and suede calfskin in muted palettes, plus proprietary fittings like the adjustable BAU strap.

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Brand facts

OSOI is a Seoul-based accessories label founded in 2016 by designer Heejin Kang, taking its name from the Japanese word for "slow" to signal a deliberate, anti-trend approach. The brand builds sculptural leather handbags with industrial hardware, including the baguette-inspired Brocle, plus Brot, Toni, Boat, Folder and Pillow styles, alongside small leather goods, shoes and key charms. Materials run to polished and suede calfskin in muted seasonal palettes, with proprietary fittings such as the adjustable BAU strap. Bags retail roughly $310–$570 via the brand site, SSENSE, END., Farfetch, Shopbop and Kith.

Founded
2016
Origin
Seoul, South Korea
Price
$$$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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