Parade

Parade is a New York underwear and intimates label founded in 2019 by Cami Téllez and Jack DeFuria, built around colorful recycled-fabric briefs, thongs, bralettes and basics sold in an extended size range and marketed through casting that spans body types and gender expressions. In August 2023 the direct-to-consumer brand was acquired by Ariela & Associates International, the women-owned intimates manufacturer behind Curvy Couture, Smart & Sexy and the Fruit of the Loom bra license, which retained Parade's identity while adding sourcing scale and wholesale distribution.