Savage x Fenty

StyleStreetwearAthleisure / SportswearY2K

Known forSocks & underwear

Origin · El Segundo, United StatesMade in · Asia, specifically ChinaFounded · 2018

Savage X Fenty is a direct-to-consumer lingerie label launched by Rihanna in May 2018 and based in El Segundo, California. It sells bras, undergarments, sleepwear, loungewear and menswear across an extended size range, sold both at full price and through a monthly Xtra VIP membership. The brand is known for its runway shows streamed on Amazon Prime Video and for casting models of varied sizes, ages and gender identities. Investors include L Catterton and Neuberger Berman, which led a $125 million round in 2022; it also operates US retail stores.

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