PSD Underwear

PSD Underwear, founded in 2007 by brothers Curt and Ryan Flaitz, builds its range around boxer briefs with a wide branded elastic waistband, moisture-wicking stretch-blend fabric and loud all-over graphic prints. The Los Angeles label sells mainly direct-to-consumer under the tagline "Wear Your Life," and grew through partnerships and signature colourways with NBA and NFL players alongside licensed print collaborations. A women's line of boyshorts, briefs and bralettes now sits beside the men's core, with singles priced near $26 and cheaper multipacks.