71% matchInto The Am
Same all-over-print energy in tees and joggers
What changes: Outerwear/apparel rather than underwear category
Brand profile
PSD Underwear
Los Angeles underwear label known for bold graphic prints, wide logo waistbands and NBA and NFL athlete partnerships across men's and women's styles.
Los AngelesOrigin
UnisexFocus
Athleisure / SportswearStyle
$Price
4 brands like PSD Underwear like Into The Am, Parade, Savage x Fenty →
What to know about PSD Underwear
PSD Underwear, founded in 2007 by brothers Curt and Ryan Flaitz, builds its range around boxer briefs with a wide branded elastic waistband, moisture-wicking stretch-blend fabric and loud all-over graphic prints. The Los Angeles label sells mainly direct-to-consumer under the tagline "Wear Your Life," and grew through partnerships and signature colourways with NBA and NFL players alongside licensed print collaborations. A women's line of boyshorts, briefs and bralettes now sits beside the men's core, with singles priced near $26 and cheaper multipacks.
If you like PSD Underwear
71% match
67% matchParade
DTC underwear built on colour and bold pattern
What changes: Women-led, softer intimates positioning over athletic prints
64% matchSavage x Fenty
Celebrity-driven DTC underwear with membership pricing
What changes: Lingerie and sensuality focus rather than sports graphics
62% matchStarter
Licensed NBA/NFL team graphics at mass price
What changes: Jackets and fleece, no underwear line
Brand facts
- Founded
- 2007
- Origin
- Los Angeles, United States
- Made in
- China, India, USA
- Price
- $
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Streetwear, Y2K