88% matchTentree
Same tree-planting, recycled-basics DTC formula
What changes: Canadian and more basics-led than trail-technical
Brand profile
Passenger
British outdoor and travel clothing brand selling recycled-fabric fleeces, shells and tees direct-to-consumer, planting a tree for every order.
New MiltonOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$Price
What to know about Passenger
Campfire palette, not technical neon
The range sits in muted trail tones — fleeces, hoodies, joggers, waterproof shells and organic-cotton tees built for travel and camping rather than alpine performance.
Recycled fabrics and a tree per order
Most pieces use recycled or lower-impact materials, and the company plants a tree for every order placed.
Direct-to-consumer, now scaling fast
Founded in 2012 by Richard and Alexa Sutcliffe, it sells direct at accessible prices; a £15m minority investment in 2023 funded a US launch and a German distribution centre.
How Passenger fits
Overall fit
true to size
Most shoppers find Passenger apparel fits true to size with a relaxed, comfortable cut suited to layering and casual outdoor wear.
Tip: Order your usual size for a relaxed casual fit; size down if you prefer a trimmer look.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | relaxed | Take your normal size; the cut is roomy enough for a base layer underneath. |
| T-shirts & graphic tees | true to size | regular | Order your usual size; organic-cotton tees have a standard casual fit that may soften with washing. |
| Trousers & pants | true to size | relaxed | Stick with your usual size; joggers and trail trousers run relaxed and comfortable. |
| Jackets | true to size | regular | Order your normal size; shells and fleeces leave room for mid-layers without being oversized. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Passenger fit questions
Does Passenger run big or small?
Passenger fits true to size. Order your usual size for a relaxed casual fit; size down if you prefer a trimmer look. Most shoppers find Passenger apparel fits true to size with a relaxed, comfortable cut suited to layering and casual outdoor wear.
How does Passenger fit?
Most shoppers find Passenger apparel fits true to size with a relaxed, comfortable cut suited to layering and casual outdoor wear. Overall shape: relaxed.
How do Passenger hoodies & sweatshirts fit?
Passenger hoodies & sweatshirts fits true to size. Take your normal size; the cut is roomy enough for a base layer underneath. Shape: relaxed.
How do Passenger t-shirts & graphic tees fit?
Passenger t-shirts & graphic tees fits true to size. Order your usual size; organic-cotton tees have a standard casual fit that may soften with washing. Shape: regular.
How do Passenger trousers & pants fit?
Passenger trousers & pants fits true to size. Stick with your usual size; joggers and trail trousers run relaxed and comfortable. Shape: relaxed.
Brand facts
Passenger is a British outdoor and travel apparel label founded in 2012 by Richard and Alexa Sutcliffe, now headquartered in New Milton, Hampshire. It sells direct-to-consumer fleeces, hoodies, waterproof shells, joggers and organic-cotton tees in a muted, trail-and-campfire palette. Most of the range uses recycled or lower-impact fabrics, and the company plants a tree for every order. Growth Partner, backed by Richard Harpin, took a £15m minority stake in 2023 alongside former Gymshark CEO Steve Hewitt, who became chairman. Expansion continues via a US launch and a German distribution centre opened in 2025.
- Founded
- 2012
- Origin
- New Milton, United Kingdom
- Made in
- Morocco, Portugal, Vietnam, Hong Kong
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Gorpcore / Outdoor, Minimalist / Contemporary, Workwear / Heritage