82% matchBaubleBar
Same affordable everyday hoops and studs, more trend-led
What changes: Costume metals and personalization rather than plated sterling silver
Brand profile
PAVOI
Miami-based, marketplace-native jewelry label selling gold-plated sterling silver earrings, rings and chains, with most pieces priced under $40.
MiamiOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$Price
20 brands like PAVOI like BaubleBar, Missoma, Kendra Scott →
What to know about PAVOI
Built on Amazon, not boutiques
Two childhood friends launched it in 2015 as an Amazon-first seller; it now ranks among the platform's largest jewelry sellers, with added volume via TikTok Shop.
Plated silver at $15–40
Most pieces are 14k gold-plated sterling silver with cubic zirconia, priced roughly $15 to $40, with a smaller solid-gold tier for buyers who want it.
Earrings carry the catalogue
The range centres on huggies, hoops and studs, plus stackable and adjustable rings, chains and bracelets, with freshwater and shell pearl options.
If you like PAVOI
See all 20 brands like PAVOI →82% match
78% matchMissoma
Layerable gold-plated chains and hoops, demi-fine finish
What changes: Notably higher price and design-led collections
70% matchKendra Scott
Gemstone hoops and studs with retail Color Bar customization
What changes: Store-based brand experience and higher ticket
61% matchAlex and Ani
Accessible plated stacking pieces, charm-bangle focus
What changes: Charm/meaning storytelling rather than CZ hoops and chains
Brand facts
PAVOI is a Miami-based jewelry company founded in 2015 by two childhood friends who built it as an Amazon-first business and now count among the platform's largest jewelry sellers, with growing volume through TikTok Shop. The catalogue centres on huggie and hoop earrings, studs, stackable and adjustable rings, chain necklaces and bracelets, mostly 14k gold-plated sterling silver set with cubic zirconia, alongside freshwater and shell pearls and a smaller solid-gold tier. Pieces use recycled metals, and most items sell between roughly $15 and $40.
- Founded
- 2015
- Origin
- Miami, United States
- Made in
- China
- Price
- $
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Y2K