Brand profile
Percival
London menswear label known for playful printed shirts, patterned knitwear and British-referencing design with graphic, illustration-led detailing.
LondonOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
19 brands like Percival like Wax London, Folk, Universal Works →
What to know about Percival
Shirts and knitwear carry the range
Printed and embroidered camp-collar shirts and patterned knitwear are the core buys, with overshirts, tailored-casual trousers and outerwear filling out the rest.
Graphics instead of logos
The look comes from hand-drawn artwork, jacquards and unusual fabrics in bold colour, not visible branding, with regular illustrator and cultural licensing collaborations.
British references, played for humour
Founded in London in 2014, it reworks British design cues with wit at contemporary mid-tier prices, selling direct through its own site as well as stockists.
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How Percival fits
Overall fit
true to size
Percival generally fits true to size with a relaxed, contemporary cut, though camp-collar shirts and knitwear can feel a touch roomier than expected.
Tip: Order your usual size for the intended relaxed-casual fit; size down only if you want a trimmer silhouette on shirts.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly large | relaxed camp-collar cut | Consider sizing down if you prefer a closer fit, as camp-collar styles run relaxed and boxy. |
| Trousers & pants | true to size | tailored-casual, regular leg | Order your normal waist size; the cut is casual but not oversized. |
| Jackets | true to size | regular overshirt/outerwear cut | Take your usual size, allowing room for layering under overshirts. |
| Hoodies & sweatshirts | true to size | regular to relaxed | Take your usual size for a standard casual fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Percival
See all 19 brands like Percival →
87% matchWax London
Same London camp-collar and textured knit territory
What changes: Quieter earthy palette, less graphic humour
82% matchFolk
Quirky prints and odd fabrics, muted rather than loud
What changes: Softer colours, more subtle detailing
71% matchUniversal Works
Relaxed British staples with fabric-first patterning
What changes: Workwear-rooted, less illustration and colour pop
70% matchGitman Vintage
Archive prints and camp collars, shirting specialist
What changes: Shirts only, American heritage rather than British wit
Percival fit questions
Does Percival run big or small?
Percival fits true to size. Order your usual size for the intended relaxed-casual fit; size down only if you want a trimmer silhouette on shirts. Percival generally fits true to size with a relaxed, contemporary cut, though camp-collar shirts and knitwear can feel a touch roomier than expected.
How does Percival fit?
Percival generally fits true to size with a relaxed, contemporary cut, though camp-collar shirts and knitwear can feel a touch roomier than expected. Overall shape: regular to slightly relaxed.
How do Percival shirts & overshirts fit?
Percival shirts & overshirts fits slightly large. Consider sizing down if you prefer a closer fit, as camp-collar styles run relaxed and boxy. Shape: relaxed camp-collar cut.
How do Percival trousers & pants fit?
Percival trousers & pants fits true to size. Order your normal waist size; the cut is casual but not oversized. Shape: tailored-casual, regular leg.
How do Percival jackets fit?
Percival jackets fits true to size. Take your usual size, allowing room for layering under overshirts. Shape: regular overshirt/outerwear cut.
Brand facts
Percival is a London menswear label selling direct through percivalclo.com alongside stockists. Its range centres on printed and embroidered camp-collar shirts, patterned knitwear, overshirts, tailored-casual trousers and outerwear, built on British design references reworked with humour, bold colour and graphic motifs. Collections lean on unusual fabrics, jacquards and hand-drawn artwork rather than logo branding, and the brand regularly runs illustrator and cultural licensing collaborations. Pricing sits in the contemporary bracket, with shirts and knitwear typically the core purchase.
- Founded
- 2014
- Origin
- London, United Kingdom
- Made in
- Europe
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Workwear / Heritage