Percival

Percival is a London menswear label selling direct through percivalclo.com alongside stockists. Its range centres on printed and embroidered camp-collar shirts, patterned knitwear, overshirts, tailored-casual trousers and outerwear, built on British design references reworked with humour, bold colour and graphic motifs. Collections lean on unusual fabrics, jacquards and hand-drawn artwork rather than logo branding, and the brand regularly runs illustrator and cultural licensing collaborations. Pricing sits in the contemporary bracket, with shirts and knitwear typically the core purchase.