discoWe compared 19 brands similar to Percival on fit, price and aesthetic — 1 cheaper and 14 more premium, led by Folk and mfpen.
If you're a fan of Percival and its distinctive take on British menswear, you'll likely appreciate the styles offered by Folk Clothing, Todd Snyder, and Albam. Brands like Percival share a commitment to quality craftsmanship, contemporary designs, and sustainable materials, making them excellent choices for modern wardrobes. For those interested in a touch of quirky elegance, brands such as Oliver Spencer and Universal Works also provide exceptional alternatives. Whether you're looking for timeless pieces or chic modern essentials, these brands can help elevate your wardrobe while maintaining a focus on quality.
London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.
Why it's similar. Folk Clothing shares a contemporary style and focuses on craftsmanship similar to Percival.
What changes. Softer colours, more subtle detailing
Copenhagen menswear label by Sigurd Bank, reworking classic tailoring in relaxed silhouettes using deadstock and recycled European fabrics.
Why it's similar. Mfpen aligns closely with Percival through shared contemporary style, neutral palettes, and a focus on premium natural fibers, sustainable materials, and mid-range pricing.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Why it's similar. Todd Snyder's contemporary aesthetic and focus on quality materials align closely with Percival's ethos.
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London menswear label founded in 2017 by British-Jamaican designer Bianca Saunders, known for twisted, body-tracing cutting and draped tailoring.
Why it's similar. Bianca Saunders shares cultural positioning, materials, and silhouettes with Percival. Both brands also operate out of London.
British menswear label making unbranded, workwear- and military-derived staples in classic cuts, from utility jackets and smocks to sweatshirts and plain tees.
Why it's similar. Albam and Percival both emphasize contemporary designs with an understated elegance.
What changes. Plain utility focus, minimal print or graphics
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
Why it's similar. Self-taught tailor Oliver Spencer works the same London menswear seam, though his brushed-cotton shirts and unstructured suiting stay sober where Percival reaches for bold prints.
What changes. More formal and pricier, subtler pattern use
Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.
Why it's similar. David Keyte's Nottingham label reworks British and mid-century workwear into the Bakers Jacket and Aston trousers, a plainer take on Percival's illustration-led design.
What changes. Workwear-rooted, less illustration and colour pop
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Norse Projects and Percival both share a neutral color palette and a commitment to sustainable materials.
London menswear label founded in 2015, known for the Whiting overshirt and textured, slow-fashion pieces made from sustainably sourced fabrics.
Why it's similar. Wax London shares Percival's emphasis on sustainability and a contemporary aesthetic.
What changes. Quieter earthy palette, less graphic humour
Swedish footwear label reviving mid-century track and training sneakers, made on 1950s machinery and original moulds in a Slovakian factory.
Antwerp knitwear label from the Morrison family, making colourful Shetland, mohair and lambswool sweaters, hats and scarves in Scotland, Ireland and Belgium.
London-based label from content creator Daniel Simmons, making small-run menswear and leather accessories with a restrained, material-focused aesthetic.
Independent New York label making updated American workwear and prep staples, led by CEO Mickey Drexler and designer Somsack Sikhounmuong.
London label founded in 1995, making understated unisex clothing drawn from workwear, military uniforms and British music subculture.
Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.
London menswear house from 1977, known for hand-cut silk ties, shirting and soft tailoring under a relaxed-elegance ethos.
Paris label founded in 1979, reworking 1950s–60s American sportswear and shirting with relaxed French tailoring and quality fabrics.
Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.
French maritime label from Quimper, Brittany, known since 1938 for striped marinières, sailor knitwear and cabans with significant made-in-France production.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Folk | 86% | Contemporary | More premium |
| 2 | mfpen | 85% | Contemporary | More premium |
| 3 | Todd Snyder | 84% | Contemporary | More premium |
| 4 | Bianca Saunders | 83% | Contemporary | More premium |
| 5 | Albam | 82% | Contemporary | More premium |
| 6 | Oliver Spencer | 80% | Sober alternative | More premium |
| 7 | Universal Works | 78% | Workwear staples | Similar |
| 8 | Norse Projects | 76% | Minimalist | Similar |
| 9 | Wax London | 75% | Contemporary | Similar |
| 10 | Spalwart | — | Similar | |
| 11 | Howlin | — | More premium | |
| 12 | Daniel Simmons | — | More premium | |
| 13 | Alex Mill | — | More premium | |
| 14 | YMC | — | More premium | |
| 15 | NN07 | — | More premium | |
| 16 | Drake's | — | More premium | |
| 17 | Hartford | — | More premium | |
| 18 | Officine Generale | — | More premium | |
| 19 | Armor-Lux | — | Cheaper |
Folk Clothing is most similar to Percival, with an 86% match. It shares a commitment to contemporary style and high craftsmanship, making it a natural fit for Percival enthusiasts.
Brands like mfpen, CARO EDITIONS, and Oliver Spencer offer more affordable alternatives to Percival. These brands fall into the mid-range price segment while maintaining a focus on style and quality.
Folk Clothing and Percival both excel in their dedication to craftsmanship. However, Folk often leans more toward a premium segment with luxurious fabric choices, whereas Percival offers unique British-inspired quirks.
Percival is renowned for its fusion of classic British tailoring and contemporary details. Signature pieces often include uniquely patterned shirts and tailored outerwear, made with quality fabrics.
For those seeking value, Universal Works and Wax London offer styles similar to Percival with mid-range pricing, making them excellent choices for budget-conscious shoppers.