30 Brands like Folk

London label founded in 2010 by Nick Wakeman, making minimal, modular menswear and womenswear focused on volume, neutral tones and Japanese fabrics.

Why it's similar. Nick Wakeman's modular wardrobe of wide-leg trousers and boxy knitwear, cut from Japanese fabrics in muted neutrals, works the same quiet London register Folk does.

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

Why it's similar. Jean Touitou has sold pared-back staples and raw Petit Standard denim from Paris since 1987, sharing Folk's preference for longevity over seasonal turnover.

New York label founded in 2005 by Phillip Lim and Wen Zhou, known for pared-back modern tailoring, easy separates and structured leather bags.

Why it's similar. Phillip Lim and Wen Zhou's 2005 New York label brings pared-back tailoring and easy separates a step above Folk's price, plus structured leather bags.

Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.

Why it's similar. Stockholm's Our Legacy develops its own fabrics and reworks wardrobe staples, and its upcycled Work Shop line pushes further into the material experiments Folk keeps subtle.

Melbourne label founded in 2021 by Scarlet Robertson, known for viral crochet knit tops and vintage-informed capsule pieces released outside seasonal cycles.

Why it's similar. Scarlet Robertson's Melbourne label works in capsule drops rather than seasons, and its crochet knits share Folk's texture-first instinct at a lower price.

British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.

Why it's similar. Sewn in a former lace mill at Long Eaton since 1937, Sunspel's Q82 and Classic tees are the plain-basics foundation Folk layers its texture over.

Swedish contemporary label known for minimal leather sneakers like the Clean 90, plus pared-back ready-to-wear sold largely direct-to-consumer.

Why it's similar. Albin Johansson and Max Svardh built a Gothenburg direct-to-consumer label on the Clean 90 leather sneaker, adding pared-back knitwear in the same restrained palette.

British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, independently run from London since 1970.

Why it's similar. Working from London since 1970, Margaret Howell makes unstructured shirting, corduroy and tweed in traditional UK cloth, Folk's understatement carried to its most expensive conclusion.

Paris womenswear label founded in 2018 by influencer Anne-Laure Mais, offering vintage-inspired, detail-focused everyday dresses, knitwear and tailoring.

Why it's similar. Anne-Laure Mais launched Musier in 2018, making vintage-informed dresses, knitwear and tailoring in France with the same detail-led, quiet approach on the womenswear side.

Stockholm womenswear label founded in 2005 by three sisters, built around knitwear, soft tailoring and responsibly sourced materials.

Why it's similar. Three sisters named this Stockholm label after their tailor grandmother in 2005, anchoring every collection in knitwear and soft suiting from responsibly sourced materials.

Norwegian smart-casual label from Trondheim, founded in 2006, known for minimalist shirting, knitwear and cold-weather outerwear.

Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.

Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.

Los Angeles label founded in 2012, known for premium denim and pared-back ready-to-wear blending California ease with European tailoring.

Shanghai skate brand founded in 2014 by pro skaters, making 1990s-inflected streetwear, decks and hardware, with a Taikoo Li Qiantan flagship.

Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.

Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.

San Francisco casual apparel brand built on custom soft fabrics, vintage-inspired basics and a tee-recycling program, with 45-plus US stores.

Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.

British high-street label founded in 1972, known for FCUK-era branding and accessible dresses, tailoring and knitwear; privately owned since 2021.

Beams Plus is the Tokyo-based heritage menswear line of retailer Beams, reworking classic American Ivy, workwear and military styles in Japan.

Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.

Independent faith-based streetwear label selling scripture-led graphic tees, hoodies and sweatshirts direct-to-consumer online.

Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.

European-run fashion offshoot of American workwear brand Carhartt, reworking Detroit jackets and duck canvas staples for skate and streetwear audiences.

Archive-driven shirting line from American shirtmaker Gitman Bros., launched in 2008 and built on heritage fabrics and US-made button-downs.

New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.

Independent London label since 1995, known for off-kilter printed shirting, relaxed trousers and workwear-rooted menswear and womenswear.

Why it's similar. Independent London label since 1995, known for off-kilter printed shirting, relaxed trousers and workwear-rooted menswear and womenswear.

Edinburgh menswear label founded in 2014 by Kestin Hare, reworking workwear, military and outdoor staples in durable, function-led fabrics.

Why it's similar. Like Folk, Kestin builds a considered British menswear wardrobe of overshirts, field jackets and trousers, though its Edinburgh cuts lean harder on workwear, military and outdoor sources.

London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.

Why it's similar. Like Folk, Oliver Spencer is a London menswear label built on relaxed British tailoring, workwear jackets, knitwear and wide-leg trousers at comparable mid-high prices.