Brand profile
Folk
London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.
LondonOrigin
Minimalist / ContemporaryStyle
$$$Price
Similar to Oliver Spencer, Universal Works, A Kind of Guise →
What to know about Folk
Same founder for over twenty years
Glaswegian designer Cathal McAteer started Folk in London in 2001 and still runs it, so the relaxed menswear and womenswear has stayed on one track.
Texture and quiet detail carry it
Linen, cotton canvas, corduroy and wool, with corozo buttons and traceable cotton; the signals are pleated Assembly trousers, Archive shirts and unstructured blazers, not logos.
Two price doors into the label
Full-price Folk sits in its Lamb's Conduit Street and Soho shops and at Liberty, Mr Porter, END. and Goodhood; It's All Good Folk is the John Lewis sub-brand.
Looks from Folk
Shop Folk →
Men's Gabe Shirt in Dot Print Blue Mono, Size Large$95
Men's 1x1 Stripe T-Shirt in Espresso/Stone, Size Small$85
Men's Wide Fit Trouser in Smoke Grey Cord, Size 34"$107
Men's Relaxed Fit Shirt in Blue Bubble Seersucker, Size Large$125
Men's Direction Babycord Shirt in Olive, Size Large$72
Men's Assembly Pants in Midnight Navy, Size 36"$205Shop Folk
Shop all Folk ↗Available atEND.
If you like Folk
88% matchOliver Spencer
Same soft-tailoring-meets-workwear London vocabulary
86% matchUniversal Works
British mid-century workwear cut just as loose and textured
82% matchA Kind of Guise
Continental take on unstructured blazers and fine knits
78% matchMargaret Howell
Purer, quieter British take on natural-fabric staples
Keep exploring
Brand facts
Folk is a London contemporary label founded in 2001 by Glaswegian designer Cathal McAteer, who still leads the business. It makes relaxed menswear and womenswear built around textured fabrics and quiet detailing: soft-collar and Archive shirts, pleated Assembly and barrel-leg trousers, unstructured blazers, chunky knitwear, jersey and caps. Production leans on linen, cotton canvas, corduroy and wool, with corozo buttons and traceable cotton. Folk runs stores on Lamb's Conduit Street and in Soho, plus wholesale at END., Mr Porter, Liberty and Goodhood, and operates the John Lewis sub-brand It's All Good Folk.
- Founded
- 2001
- Origin
- London, United Kingdom
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage
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