Brand profile
Folk
London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
31 brands like Folk like Oliver Spencer, YMC, Universal Works →
What to know about Folk
Folk is a London contemporary label founded in 2001 by Glaswegian designer Cathal McAteer, who still leads the business. It makes relaxed menswear and womenswear built around textured fabrics and quiet detailing: soft-collar and Archive shirts, pleated Assembly and barrel-leg trousers, unstructured blazers, chunky knitwear, jersey and caps. Production leans on linen, cotton canvas, corduroy and wool, with corozo buttons and traceable cotton. Folk runs stores on Lamb's Conduit Street and in Soho, plus wholesale at END., Mr Porter, Liberty and Goodhood, and operates the John Lewis sub-brand It's All Good Folk.
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How Folk fits
Overall fit
slightly large
Folk garments are widely described as comfortable and relaxed rather than fitted, so many shoppers land a half-size to full size larger than expected and some size down for a cleaner line.
Tip: Most people find their usual size roomy — size down if you want anything close to a trim fit, and check Folk's numeric sizing (1–6) against the size chart rather than assuming 3 = medium.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, boxy sweat/knit shape | Stick to your usual size for a loose look, or size down if you'll wear it under a jacket. |
| Jackets | true to size | soft-tailored, unstructured with room for layers | Take your usual size — the cut already allows for knitwear underneath, so sizing up is rarely needed. |
| Shirts & overshirts | slightly large | relaxed, boxy overshirt-leaning cut with soft shoulders | Overshirts are meant to layer so your usual size works over knitwear; go one size down if you want a standalone shirt fit. |
| T-shirts & graphic tees | slightly large | boxy, wide through the chest | Size down if you prefer a closer fit; true size gives a deliberately loose drape. |
| Trousers & pants | slightly large | relaxed straight, high-ish rise, patch-pocket cut with room through the thigh | Take your usual waist (many find the waist generous, so sizing down one is common) and expect to leave the hem as-is rather than shortening. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Folk
See all 31 brands like Folk →
Oliver Spencer
Like Folk, Oliver Spencer is a London menswear label built on relaxed British tailoring, workwear jackets, knitwear and wide-leg trousers at comparable mid-high prices.
YMC
Independent London label since 1995, known for off-kilter printed shirting, relaxed trousers and workwear-rooted menswear and womenswear.
Universal Works
Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.
A Kind of Guise
Continental take on unstructured blazers and fine knits
What changes: More travel/resort-leaning fabrics and higher price
Folk fit questions
Does Folk run big or small?
Folk fits slightly large. Most people find their usual size roomy — size down if you want anything close to a trim fit, and check Folk's numeric sizing (1–6) against the size chart rather than assuming 3 = medium. Folk garments are widely described as comfortable and relaxed rather than fitted, so many shoppers land a half-size to full size larger than expected and some size down for a cleaner line.
How does Folk fit?
Folk garments are widely described as comfortable and relaxed rather than fitted, so many shoppers land a half-size to full size larger than expected and some size down for a cleaner line. Overall shape: relaxed, softly boxy with dropped-ish shoulders.
How do Folk hoodies & sweatshirts fit?
Folk hoodies & sweatshirts fits slightly large. Stick to your usual size for a loose look, or size down if you'll wear it under a jacket. Shape: relaxed, boxy sweat/knit shape.
How do Folk jackets fit?
Folk jackets fits true to size. Take your usual size — the cut already allows for knitwear underneath, so sizing up is rarely needed. Shape: soft-tailored, unstructured with room for layers.
How do Folk shirts & overshirts fit?
Folk shirts & overshirts fits slightly large. Overshirts are meant to layer so your usual size works over knitwear; go one size down if you want a standalone shirt fit. Shape: relaxed, boxy overshirt-leaning cut with soft shoulders.
Brand facts
- Founded
- 2001
- Origin
- London, United Kingdom
- Made in
- Portugal
- Price
- $$$
- Typical prices
- Trousers $190–$205 · Jackets $235–$308 · Shirts $179–$209
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Workwear / Heritage, Urban prep / Ivy