Perks and Mini

P.A.M. (Perks And Mini) is an independent label and creative studio founded in Melbourne in 2000 by Misha Hollenbach and Shauna Toohey, who also work between Melbourne and Paris. It releases two graphics-led menswear and womenswear collections a year built on psychedelic prints, hand-drawn motifs, knitwear and workwear-inflected outerwear, alongside publishing, music and art projects. Recent collaborations include Merrell, Tokyo label BoTT, Public Possession, artist Martine Syms and Vegyn's PLZ Make It Ruins. Its Melbourne and Sydney stores also stock friend labels such as C.E and Umbro.