86% matchOnline Ceramics
Hand-dyed psychedelic graphics with a counterculture bent
What changes: Narrower range — tees and sweats, Deadhead-specific iconography
Brand profile
Perks and Mini
Melbourne-founded independent label and studio making graphics-led, psychedelic menswear and womenswear, with retail stores in Melbourne and Sydney.
MelbourneOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like Perks and Mini like Online Ceramics, Sankuanz, Cactus Plant Flea Market →
What to know about Perks and Mini
Graphics come from an art practice
Founded in 2000 by Misha Hollenbach and Shauna Toohey, P.A.M. runs as a creative studio too, with publishing, music and art projects feeding its hand-drawn, psychedelic prints.
Two collections, not drop culture
It releases two menswear and womenswear collections a year rather than constant drops, spanning graphic hoodies and tees, knitwear and workwear-inflected outerwear.
Collaborations sit in music and art
Recent partners include Merrell, Tokyo's BoTT, Public Possession, artist Martine Syms and Vegyn's PLZ Make It Ruins — closer to club and gallery circles than mainstream streetwear.
If you like Perks and Mini
86% match
80% matchSankuanz
Conceptual streetwear with subcultural, ritualistic edge
What changes: Darker military palette instead of psychedelic colour graphics
78% matchCactus Plant Flea Market
Art-toy absurdism instead of hand-drawn psychedelia
What changes: Drop-based scarcity model, no full seasonal collections
76% matchSky High Farm Workwear
Artist-printed workwear from a fine-art orbit
What changes: Charity-driven, deadstock workwear focus rather than seasonal design
Brand facts
P.A.M. (Perks And Mini) is an independent label and creative studio founded in Melbourne in 2000 by Misha Hollenbach and Shauna Toohey, who also work between Melbourne and Paris. It releases two graphics-led menswear and womenswear collections a year built on psychedelic prints, hand-drawn motifs, knitwear and workwear-inflected outerwear, alongside publishing, music and art projects. Recent collaborations include Merrell, Tokyo label BoTT, Public Possession, artist Martine Syms and Vegyn's PLZ Make It Ruins. Its Melbourne and Sydney stores also stock friend labels such as C.E and Umbro.
- Founded
- 2000
- Origin
- Melbourne, Australia
- Made in
- Australia
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Avant-garde, Skatewear